Something I've been pondering about. The different use cases for mobile and desktop based applications. I have a theory that a large percentage of users will be reluctant to do something too serious on a mobile- the smaller screen and lack of control here induces a sense of unease. Perhaps past experience with low quality apps vs. well done websites could also be a factor. Familiarity will reduce this. After the first few occasions doing something on a mobile they will become more used to it and more willing to stick at it. Basically when it comes to doing something on a mobile adoption is hard but retention is high once something is adopted. Thinking further it could only be that this applies to 'desktop first' users and that if you had a kid who has always had a smartphone but rarely touched a desktop things would be the complete opposite. I wonder, does anyone know of any research related to such issues? Is there anything to my thinking about this serious on mobile-reluctance?