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Questions tagged [strategy]

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2
votes
5answers
106 views

Is there an unbiased way to collect feedback on a product idea in a user survey?

I’m working with a stakeholder on a potential major pivot to a product, which gets used both inside and outside our organization. The stakeholder wants to directly ask a question like this in a ...
2
votes
2answers
100 views

UX Strategy Document

Does anyone have an example of a UX Strategy document please? I'm currently attempting to put together a UX strategy. I'm reviewing customer feedback, conducting stakeholder interviews etc but not ...
0
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1answer
79 views

What is the difference in ROI, KPIs, OKRs metrics? how and when to get them?

So I have decided this year that I would like to learn more about data informed design and I have been hearing and reading a lot about the following ways of measuring: ROI, KPIs, OKRs and I'm confused ...
0
votes
4answers
68 views

UX approach: define user personas before project objectives?

I am preparing for a mobile UX workshop for a client of ours, specialized in pharmacy. I am not sure if it is best to first define user personas and than the goal of the mobile application or the ...
1
vote
3answers
63 views

User feedback strategies during app beta

I am about to get my Android app in beta and am weighing two different strategies Show users the full set of app capabilities even though I suspect that some of them are redundant and then ask them ...
0
votes
1answer
29 views

Brand/Product Architecture for scaling company [closed]

I have an interesting problem to solve. For a company that is growing and would like to move to a multi-product architecture. The original product has been successful and there are plans to build 2 ...
0
votes
2answers
77 views

Moving from Product Manager Approach to Brand Manager Approach- how? [closed]

Working with a relatively immature cX company but they have aspirations and executive buy in. They know need to shift their product managers from thinking beyond just the product to the overall ...
2
votes
1answer
80 views

producing a micro site for your UX department

I've been asked to produce a website for the UX team I am part of. The driver seems to be that in our large multi national company not many folks know about UX or what we do or even how our department ...