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Tagged with statistics ab-testing
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A/B testing - client wanted the test run 70/30
We recently ran an A/B test for a new sidebar in a checkout flow. New variant 70% of traffic, old 30% of traffic. We tried to get client to run at 50/50 but they were sure our version was an ...
- 141
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2
answers
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How can i interpret the observed difference in a/b test?
I conducted an a/b test but I was confused about how to interpret the result.
I got 0.5% difference between control and treatment groups and statistical significance for the difference (p <0.05).
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