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Questions tagged [sales-techniques]

Patterns aimed at promoting sales to existing users (includes upselling, upgrades, and in-app purchases)

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1 vote
1 answer
54 views

How to best handle pricing between MVP and Live phases?

We are planning to launch a new consumer web application with 7 core features and services. While putting together the release roadmap we figured our MVP can be very solid if we included 3 of the 7 ...
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2 votes
2 answers
93 views

Salesmanship: How to differentiate two fulfilment statuses when both should seem attractive

My client is asking me to design text labels, iconography and colouring for two «fulfilment statuses» (apologies if that's the wrong term). Both should seem attractive to a potential customer. The ...
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  • 370
0 votes
1 answer
60 views

How do I sell a Saas product online that is usually sold over the phone?

We are about to test the willingness of visitors to our website to 'buy now', as opposed to the usual method of 'get a demo' which would hand them over to a sales team who would call and close over ...
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  • 55
5 votes
2 answers
488 views

How does "clickshaming" affect user experience?

As you can see in the bottom of the image, the button (or link) to cancel the popup is labeled "No thanks, I'd rather not hire the best." I can see why some websites do that, because users may feel ...
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  • 781
3 votes
3 answers
131 views

Web Site Design Based on User Catagory

I am starting a building design consultancy (think architect, but not physical building design, building automation, AV instead, eco buildings, etc...). I want a website to push prospective clients ...
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0 votes
2 answers
714 views

How to improve billing address pattern?

I'm trying to find the best pattern to use in a sales service flow where some employers will be using an app to sale products in local stores. They will keep in touch with many clients so they need to ...
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  • 25
4 votes
1 answer
118 views

How does publicly displaying market-based pricing affect sales?

I've seen a website promoting a software that shows a dynamic chart displaying the software price's variation over time : Saying : Pricing is market-based, increasing or decreasing proportionally ...
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  • 151
1 vote
2 answers
785 views

Long form sales page techniques and / or examples? [closed]

I've worked with a number of UX experts over the last several months and while I have resisted going down the "long form" path, they have circled me back around to this time after time without fail. ...
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20 votes
3 answers
2k views

Why Do Long, Ugly Sales Pages Convert?

It seems impossible to avoid the litany of "snake oil" sales pages consisting of long, boring videos and endless (and I mean endless) text. These look like UX nightmares, and yet they're becoming ...
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  • 443
43 votes
7 answers
3k views

Would intentionally slowing down UI help to increase sales on shopping sites?

I've noticed that iTunes store is always slow, at first I thought it's just because iTunes is a bloatware (which it is, on both Mac and Windows.) However I started to wonder whether this is ...
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  • 758
3 votes
1 answer
180 views

Mobile App Using Notifications for Marketing -- What are the choices?

I was watching a webinar that explained some ways to market application upgrades and other applications produced by the same publisher. I didn't pay the massive price to get their kit, but I would ...
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  • 293