Questions tagged [qualitative-analysis]

Qualitative analysis involves analysing and evaluating the parts of a design or product that are not easily measurable, looking at behavioural reactions and responses, as well as subjective measures of quality and experience.

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4 votes
1 answer
270 views

Working groups, 2 different approaches

I am building a working group module for a CRM. The goal of the module is allowing user to share anything under a specific domain. With working group module users can create: A sales team A project ...
0 votes
2 answers
8k views

Transforming qualitative and quantitative data or methods

I can see how a large number of interviews and video can be compiled and analysed numerically (i.e. turning qualitative research into quantitative research), but is it not possible to turn ...
1 vote
2 answers
68 views

Obtaining metrics to prove your designs will improve the UX

Say you were asked to improve the UX of an already existing feature, and you wanted to provide some kind of proof and metrics how is this approach. A 'talk out loud' user test (6 participants) giving ...
3 votes
4 answers
55k views

Definition and example to distinguish qualitative and quantitative research

I am looking for the best definition for qualitative and quantitative research. I wrote an article on UX Magazine in which I tried to address the need for doing research that tries to map what happens ...
-1 votes
3 answers
75 views

Is Triangulation both qualitative and quantitive?

Quick question: Is Triangulation both qualitative and quantitive?
3 votes
3 answers
872 views

When do you choose quantitative research over qualitative research?

I want to know some of the discerning factors of a product that makes you choose quantitative over qualitative research and vise versa at any given time during a project.? Please elaborate when and ...
0 votes
3 answers
73 views

User testing, simple flow testing

I am going to run a user testing for a bank in order to evaluate ''be our customer'' flow. Which starts with collecting basic information then connecting with a representative to finalise the ...
8 votes
4 answers
864 views

What are the best practices for keeping and analyzing unstructured user feedback?

To get and analyze users' feedback is vital for designing successful products as all of you perfectly know. It is more or less clear what to do with surveys' results, but what is the best way to keep ...
1 vote
2 answers
298 views

Has anybody done a qualitative analysis of support tickets?

I am at a company with a low UX maturity and have little access to actual user data (no interviews, feedback filtered through business analysts, no user tests). What we do have however is a large ...
3 votes
3 answers
574 views

How is design debt measured or calculated?

I think designers can probably relate to 'design debt' in the same way that developers relate to 'tech debt', and there are even examples of UX debt which is probably some combination of the cost ...
0 votes
3 answers
107 views

Quantitative testing on other peoples websites

I want to test other peoples sites, but I want to collect quantitative data, as opposed to qualitative data. For example, I'd like to test the time it takes a user to navigate to a product page once ...
4 votes
4 answers
5k views

Quantitative and qualitative data used in UX research

I am trying to find examples of user behaviour research that combines both quantitative and qualitative data. It seems to me that most of the research leans heavily or exclusively towards one approach ...
12 votes
5 answers
794 views

Usability testing for open-source projects?

I'm working (slowly) on an open-source project, and I was hoping to do some usability testing once it's a bit further along. Also, hopefully the GIMP devs will notice this question ;-). I'm not sure ...
2 votes
1 answer
72 views

What methods are people using to take notes in moderated testing sessions [closed]

Our current process at work for taking notes in moderated usability testing is google sheets or excel and it drives me insane. I'd be interested to know what other people are using to take notes and ...
4 votes
1 answer
136 views

Which qualitative method is best used with Empathy approach?

I have recently been doing a research that involved focus-group, interview, observation and lastly a survey as data gathering and analysis of user behavioral, emotions, experience. I have read and ...
4 votes
1 answer
4k views

How many users do I need to run a SUS and get valid result?

I ran a System Usability Scale survey on my team (7 people) but I'm not sure that's enough to get relevant result and I didn't find any article recommending anything about the number of people to ...
4 votes
1 answer
350 views

User research and testing compared to ACSI (American Customer Satisfaction Index)

I came across through another UXSE question the idea of customer satisfaction index used in businesses as a means to improve products and services. It seems that the gold standard is the American ...
2 votes
2 answers
384 views

Equivalent Scale in UX like the Cooper-Harper Scale?

Is there an equivalent scale in UX as the Cooper-Harper Scale or the Cooper-Harper Ratings are in Handling Qualities Engineering in Aerospace? The Cooper-Harper scale associates a quantitative value ...
3 votes
2 answers
431 views

Transforming coded qualitative data into a Likert scale

I'm analyzing a survey, and the requirements of the assignment are to transform the textual responses to a Likert scale. I've used grounded analysis to code the data, but now I'm not sure how to go ...
2 votes
1 answer
1k views

User Testing Framework and Questions for comparative tests

I am planning to conduct a number of task-based moderated think aloud tests for a service that I am designing. I will be repeating the test with the same setup regularly throughout the year and I am ...
3 votes
2 answers
3k views

Reference for words that can be used to describe how users 'feel' or 'experience' when it comes to qualitative user experience evaluation?

I remember reading about some study for the Microsoft Ribbon design (this could be wrong) where a list of words were provided to the user to describe what they feel or experience either when they see ...
3 votes
3 answers
2k views

Is there a heatmap solution that works behind a login redirect?

I've been looking for a heatmap to collect analytics on user clicks and behavior; however, I haven't found one that reliably works behind a login redirect. Surely something exists. I've tried: ...
1 vote
2 answers
154 views

What's a good approach to analyze a lot of answers to a survey with open questions?

We asked our users what's their main goal of current visit (open question). We received a lot of answers and I'm wondering what would be the best approach to analyze this data. In theory I could ...
0 votes
1 answer
166 views

How to measure a real UX situation

I'm looking something to do for a UX research. At my startup, we want to track the User Experience of our customers, to gather some important insights that can help us provide a better service. What ...
12 votes
3 answers
1k views

How can you embody 'luxury' qualities in UX design?

I recently observed a group of branding professionals brainstorming ideas for a luxury brand. They used a host of inspirations to hopefully inspire a sense of exclusivity and quality. These included ...
2 votes
2 answers
345 views

What are the fundamental Metrics in a data-driven design?

I'm keen to determine the an absolute list of fundamental metrics to gather for Data Driven design. I realise this can be a somewhat broad subject given the differing types of sites and web apps out ...
9 votes
4 answers
579 views

How to evaluate an interface without users?

I need to evaluate my application's novel interface. However, due to IRB issues I can not involve users for this stage of the evaluation. Previously, I asked How to quantitatively compare two ...
1 vote
2 answers
229 views

What methods do you use to rate user experience of a page? [closed]

I've been tasked with coming up with a way to quantify / asses the overall useability / user experience of our web application on a per-page basis. What tools and methods do you use to achieve those ...
1 vote
1 answer
1k views

Industry standard drop rate percentages?

When evaluating the registration of a product, and have access to the analytics, is there a good measurement on what a decent "drop-rate" percentage might be? By drop-rate, I am referring to how many ...
-8 votes
1 answer
392 views

Ethnography and Qualitative Research Staying Relevant [closed]

How must ethnography be re-calibrated for a moment driven by the study of complex phenomena like globalization or mass mediation, things ethnography was decidedly not concocted to study?
3 votes
1 answer
128 views

Methods for measuring formative responses & experiences of UX?

Is there a suitable method that we can use to measure or analyze the formative response / experience of the user while and / or after using the system such as: emotion is positive or negative trust, ...
12 votes
3 answers
2k views

Usability testing and responsive web design

What are your take on usability testing and responsive web sites? The flow of page objects, hiding and showing different types of menus or the resizing of objects could have a big impact on ...
9 votes
4 answers
383 views

What's recommended for the number of users to use in qualitative and quantitative testing?

I'm currently rebuilding our entire intranet from scratch, mostly because the tech behind is out-dated and it has been proved that a lot of information is difficult to find. Though that is beside the ...