Questions tagged [psychology]
Psychological principles as they relate to user interface and user experience design.
217 questions
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Why are modern ads so fast-paced and flashy compared to older ones?
I once took a class in television production at my local cable studio, and one of our assignments was to go and watch TV with the sound off and pay attention to the ads. The lesson was to look at how ...
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How "buy now" act as trigger and drive into loop like "Hooks model"
Recently, I was trying to understand the 4 phases of the "Hook Model". Trigger, Action, Reward & Investment.
From the study, I found there is 2 main category of the trigger. Internal &...
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Monitors display more colors than human eye can distinguish
The human eye can differentiate about 10 million colors. A 24-bit display mode can produce about 16 million. Why, then, do operating systems have 32-bit and higher display modes if the apparent ...
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How do I avoid the “Halo Effect” during testing?
I’ve been doing a lot of thinking on the Halo Effect lately. It seems that this effect can really make a difference in the outcome of my testing if I am not cognizant of its potential swaying power. ...
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Why do people clear the screen multiple times when using a calculator?
I've noticed that most people when using a real or a virtual calculator, they hit the Clear button multiple times when clearing the screen (even though hitting it once is enough), so I started ...
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The psychology of color that a child would most likely choose
As a UI designer, I have always wondered if there has been any psychological studies that can prove that children will pick certain colors over other colors or if there is a common pattern that occurs ...
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920
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Getting the real name of an user
Currently, when registering on my site, users are presented with a first name field and a lastname field (plus an email and password field as usual). My reasoning behind this was to encourage users to ...
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Deliberately making "break a streak" as an achievement
We're working on a habit-related app — as usual, there would be a streak mechanism. This mechanism, however, has not been far from causing stress on users. With our app, we'd like to try a softer ...
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Best practices or resources about online assessment
I have a project to deliver an online assessment of a large number of users. The assessment is for a psychological research project, so the content is mostly self-description asked in a variety of ...
2
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1
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how to know a user real name with psychology questions?
I have developed an app/game that doesn't collect any user data, and I aim to pleasantly surprise users by revealing their real name during the gaming experience. The game follows a story-based format ...
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Is it true that "the only 'intuitive' interface is the nipple"?
Everyone knows the famous quote (by Bruce Ediger or Steve Jobs, I'm not sure):
The only "intuitive" interface is the nipple. After that it's all learned.
It's an amusing gem, but is it really ...
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Research Dashboard: Empty State vs. Partial Data - What's the User-Friendly Approach?
I'm currently working on redesigning a research data dashboard. I'm facing a decision on how to handle the initial data load for a specific type of data that dates back couple of years. I have two ...
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Where should a delete action be inside a menu?
I work on a product that has various menus throughout the application.
Recently a customer complained that they had accidentally deleted an object from the system, rather than edited.
They have ...
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What's the name of this business model and what's the cognitive mechanism involved?
The business model I'm referring to is quite common nowadays: SAAS businesses offer free access to their product or service without any barriers, except for limits on usage. Once they have amassed a ...
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What's this dark pattern for placing an expensive product next to an even more expensive product to make it appear cheaper?
I have the idea that you can encourage your users to buy a specific product from a list of options if you position it as the middle-ground, sensible option.
Example: I sell widgets. Copper widgets ...
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Why are dark themes uncommon in e-commerce? [closed]
Most websites I come across either use a dark theme by default or have the option to switch to a dark theme. The main exception to this I have found is e-commerce.
All major e-commerce platforms (...
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What is the fundamental difference between liking and upvoting? Please signify what to use in what contexts?
In particular:
How do people perceive the difference between these actions?
How do people perceive the difference between a like/don't like system and a upvote/downvote system?
When should you use ...
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How to avoid the bandwagon effect on users?
Users in a target audience are likely to experience the bandwagon effect because they rely on others' assessment of information. In some domains [1], it is expected that some users are less likely to ...
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Are stars a good rating system?
Quoting myself from this other question, there are users that rate us with 1 star when the review is "Good product", as well as the other way around, rating us 5 stars for "Bad product" reviews, ...
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Is UX Cognitive, Behavioral or Cognitive Behavioral?
I had this conversation with my wife yesterday as we discussed an article I am writing. I asked her about the psychological frameworks that measure cognitive events from priming, specifically within ...
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Clicker Training - Effects when using computer mouse and keyboard?
I am kinda wondering whether the clicking sound of a computer mouse has a passive or active effect like the one used in clicker trainer.
In clicker training, a trainer would use a sound cue (can also ...
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1
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Which screen type is clearer, and why?
I know it's a dead-simple and an incredibly clear UI, but my question is when it comes to familiarity as the extension of the principle of clarity, which makes the good UI/UX to the user?
Why centered:...
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Interview questions about triggers of users behaviour
We are conducting user interviews with some of our existing customers that use our travel app to book their trips. One thing we are exploring during these interviews is what kind of information or ...
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Better user experience while having a small amount of content to show
I have the below screen that shows a list of items. The list can sometimes be long and sometimes short. When the list is long, the UI looks okay, but when it is short, the screen looks a little boring....
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At this point, placebo buttons are still helpful for users in web design?
I had this question related to the redirect buttons. Some apps or websites need time to save data before making a redirect or load some content. Usually, action from the user can't help. In these ...
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Why thumbs up and thumbs down buttons looks better when facing towards each other when placed next to each other? [closed]
I'm designing a rating feature for an app with thumbs and thumbs down next to each other. i'm curious why is most examples i'd seen the hands will be facing each other instead of being in the same ...
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3
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Own design feels awesome, dull over time
I was working on a mobile app design, at the beginning when designing app it looks awesome, but over time it became dull without changing anything significant (same colors, same fonts, same dimensions)...
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Were we mistaken about rounded corners being better UX?
I am learning HTML and CSS, discovering that browsers implemented rounded corners and shadows using CSS... just about the time that UI went to "flat / sharp corners" without shadows, etc. It seems sad ...
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3
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The psychology of 'none of the above'
I am working on a design for a formal registration service that demands users categorise themselves according to a closed list of options. The list is not exhaustive, so some users don't see an option ...
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Filled CTA vs Outlined CTA. Which is more performant?
As a user, I don't feel it adds or takes away from the experience all that much, but I'm inclined to think that a filled-in (coloured) CTA button is more prominent and therefore likely to be clicked ...
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Is there any advantage in marketing my product for £99.99 instead of £100?
It's a wide-spread marketing technique that seems to have been around forever- selling products for £1.99, £9.99, £19.99, instead of £2, £10 and £20.
Presumably the pyschology is that submliminally £...
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Why do app developers generalize changes in their update notes?
Considering the case of app updates, why do app developers generalize changes in their update notes?
How does each writing style (general or specific) for update changelogs affect UX?
Image samples:
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Reason why brand logotypes are in lowercase?
Amazon, eBay, Facebook, Flickr, Intel, Citibank, Macy's, BP, Vitamin Water to name a few, have their logotypes entirely in lowercase. I assume the reason is to make it more casual and friendly.
Is ...
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6
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Which is more motivating to continue a process until completion: a percentage, or the number of steps?
I'm working on a set of guides to help users learn how to use our app. We want to show which guides are available and some data with each guide indicating how far you've gotten. The idea is that if we ...
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2
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What is the preferred shape of a messaging/chat icon? [closed]
As stated in this answer, an elliptical speech bubble is more commonly seen than a rounded (rectangular) speech bubble. This is perhaps true of comics, but not in messaging/chat services; it makes ...
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Why most vehicle apps user orange / red color as their theme?
I was going through multiple car/bike apps across the world and there was striking similarity that most of them use a shade of either red or orange. I wanted to understand the psychological motive ...
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Is there any way (or best practise) to measure the perceived workload caused by a software on a certain user?
Perceived Workload has a subjective character trait, but I would like to find a way how one can measure for example the perceived workload from any individual. Here I mean the workload, which is ...
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3
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Help with Design Team Dynamic Problems
We are a small team of UX/UI designers in an organization.
Often we are micromanaged by a single designer who has direct links with highest authority. Instead of going in the usual route of ...
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1
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Behavior modification vs usability [closed]
I'm working on a project that has me a bit stumped. Thanks for any help you can provide!
Background
I'm working on the interface that is shown to a student before they take a quiz. Students are ...
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14
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4
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Metro station stop design to prevent people from commiting suicide
How to design a metro train stop that would prevent people from endangering themselves by accessing the rails when a metro arrives (perhaps by implementing the design of special doors or elevators ...
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What domain name would be best from ux point of view for my website? [closed]
I have a clothing brand by name of pendu streetwear.
I was thinking of getting the domain name pendustreetwear.com
But isn't it too long for the user to type in.
Or pendu.store, but that way it ...
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Do shapes connote differing degrees of hazard?
I'm working on designing an icon set and experimenting with a few different styles. One style would involve every icon being the same color. However, color is really good at differentiating things ...
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What metrics have been used differentiate between user engagement and addiction?
There have been some recent press about the computer game Fortnite that has caused concern for parents of children that are spending excessive time playing due to its seemingly addictive effect on ...
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Does testimonial actually work (we all know its fake)?
Before someone comes saying yes it works because of social validation or social proof, are there any user tests, research or case studies that backs up it up?
It seems like most poeple I speak to ...
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Whats the best way to graph percentage data?
Lets say I have the following data:
Category positive neutral negative total
0 Category 1 1.000000 0.000000 0.0 2
1 Category 2 1.000000 0.000000 0.0 1
2 ...
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Why some users buy a product with higher price?
I recently talked to a person who is a supplier for an E-commerce website. In this website suppliers can provide their products at the price they choose. So it is probable that a specific product is ...
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Which cognitive psychology books can be used for web/mobile applications? [closed]
As the title said, which cognitive psychology book I can use when working on the web/mobile applications?
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How can I prevent the users from feeling awkward or uncomfortable when talking to an unknown user with no available profile or references at all?
I'm analysing a web project where you can connect and talk to other users, but there's no information available about them but their usernames. This site is intended to help people to communicate with ...
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How important are avatars/profile images in the context of social feedback?
How important are avatars/profile images in the context of social feedback or inticing behavior as opposed to just the name of a user or an abstract avatar?
Specifically, in the case of consumer ...
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Preventing users from posting toxic content [closed]
I'm not 100% sure if this fits here, but I would guess it does...
I'm building an app where users can post and talk to each other anonymously. With that comes a lot of responsibility as I feel like ...
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