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Pricing is the act of determining and setting sale prices for an item. Often exact prices are determined by heuristics, microeconomic analysis, or as part of a wider pricing strategy. Pricing decisions impact on the user experience through psychological reactions to the price and the way that it is ...

87
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8answers
15k views

Pricing Plans, Why always 3 options? [closed]

This coincidence is too frequent to be one; many online services - and probably offline too - provide a pricing options that look like: The frequency of 3+ "recommended options" is too high. It ...
2
votes
1answer
53 views

Pricing schemes [duplicate]

I need to decide whether to show prices on a website with or without taxes. At the moment our Product can be purchased for Rs.999. But we recently got a GST certificate and have to charge our ...
0
votes
2answers
88 views

Is Displaying Restaurant Menu Prices A UX/Accessibility Matter?

I am working with a high-class hotel that owns a number of restaurant venues. I have been trying to do some research, but am coming up short with results to back the idea that exposed restaurant menu ...
1
vote
1answer
94 views

“Get 50 widgets free and $y thereafter” vs “$y, first 50 widgets free”

Is there any evidence that the order of this promotion copy matters? For example, let's say I want to give away 50 widgets for free and start charging $10/month thereafter. Which copy generally ...
4
votes
3answers
142 views

Multiple prices for multiple countries

I'm working on a multiple countries project. Until now, we only sold to one country, but we're working on letting users from its neighbour country (speaking the same language) buy our products. For ...
3
votes
2answers
71 views

How is product pricing affected by heatmapping?

I feel like this is a chicken or the egg scenario. Are users who are looking for pricing drawn to the price on heatmap testing because that is the information they are seeking, or are there areas on a ...
2
votes
2answers
72 views

Call to action button within/out of a table on a pricing page

I am wondering if there are any points/reasons regarding UX in defense of either one of those two solutions: the CTA outside of the table at all or in the bottom "section". Not minding the colors ...
1
vote
1answer
166 views

How to display a product's multiple price with a better UX?

We are re-designing a menu. In this menu, an item can have multiple prices. If there are more than 3 price options, it can be slide to the left or right. But sometimes the user cannot understand if ...
0
votes
2answers
40 views

“change subscription”, “manage subscription”, “pricing” how to name the button that leads to the pricing page?

Сontext: It's a web app. In your profile settings, there's a payments tab, where you can see your whole payment history neatly organized in a table. Above the table, there's a button. When you ...
3
votes
1answer
147 views

What is the best practice for upselling features?

I’m trying to add a new feature to improve our product in the site. Currently I have this: Explain the specific features of the product and price packages. Display an order summary on the right hand ...
0
votes
2answers
166 views

How should a quarterly price be displayed- quarterly or monthly (billed quarterly)?

I want to show customers landing on a product page 2 pricing options: annual and quarterly. If customers choose to pay annually they will receive 15% off the price. Quarterly is more expensive as ...
1
vote
1answer
56 views

Price report design - Showing normal price during active promo-only period

I have a report which shows pricing during a date range for products. The goal of the price list was to show the customer what they will be paying on any given date during the range we give. However,...
3
votes
1answer
126 views

different pricing for new customers VS. existing customers

how would you go about showing different prices to different users? currently working on a mobile network's website, and its been requested to show different pricing depending on if the user is new ...
4
votes
3answers
202 views

how to display online vs. in-store pricing?

i'm currently working on enhancing the purchase flow on a project, and it has been requested to display in-store pricing with the online pricing on products. any recommendations or examples online ...
3
votes
1answer
67 views

Badges for donations

I am trying to implement a donation system for a website/app that isn't going to generate any money. Once a person donates to the project, I was thinking I could give them a badge/icon that would be ...
3
votes
1answer
70 views

Is there a limit on how many entries you can have for a pricing table?

I would like to use a pricing table for my application. For reference, my understanding of a pricing table looks like these images. My possible problem is that there will probably be alot of data ...
1
vote
2answers
120 views

What's a good design to show a freelancer's rate compared to min, avg and max?

As the title suggests, I need a good idea for a design to show a freelancer's rate and compare it to other freelancers min, average and maximum rate. I would appreciate any suggestion to improve one ...
2
votes
1answer
103 views

Automatic Reordering items in the Cart. Read the case

Case: I have a feature in my eCommerce website where I run bundle-offers (example: Buy 1 get 1 free, Buy any 2 shirts of Brand X and get 20% off on paid price) User Journey: User goes to the ...
3
votes
1answer
121 views

Pairing single month subscriptions with multiple months

I'm designing the UX of 3 different services. Service1 consists of face to face lessons while Service2 is an online program (they aren't equivalent), therefore, both will never be selected. Inside ...
1
vote
1answer
82 views

Should I highlight the free articles or the paid ones on a partially paywalled news site?

I am working on a niche news site which has both free articles and articles that require a subscription to read. As far as I know the paid articles will outnumber the free ones. I want to visually ...
3
votes
1answer
62 views

Pricing for room management service

I'm working on a project which includes several services for room management. The client currently has no upfront pricing on there website, instead opting for phone/email/request a demo for companies ...
2
votes
0answers
119 views

Should e-commerce customers have the possibility to haggle? [closed]

More and more webshops use obvious and sometimes seemingly arbitrary user data to adjust the prices for services or products that they ask of them. That means, for instance, the price may be higher if ...
6
votes
2answers
96 views

How to manage a priced app; in terms of timing and managing after license expiry?

I am developing a desktop app; and it is the first time I intend to publish it to the public for selling. I have two options for pricing, and two options for managing after license expiry. The two ...
4
votes
1answer
150 views

Would putting a pricing page on our website more likely improve the user experience if our competitors only offer ‘contact for quote’ pages?

I'm in-house at a medium size call center. I've been trying to get a pricing page put up for us on our website for a long time. If we're not the lowest price we'll price match as much as we possibly ...
2
votes
2answers
1k views

Best way to ask the user how much something cost, approximately?

TL; DR; version: Users are given the possibility to write stories about certain activities they took part in. The price of these activities can vary, so it would be a good idea to give them the option ...
3
votes
2answers
381 views

Price too low to show!

We've all seen it: We're browsing through the products comparing prices trying to find the best deal when we run into one of these advertisements. "Price too low to show" normally followed with "add ...
2
votes
1answer
173 views

Representing a Fraction of a Cent

I'm selling three major products on my website. I just recently encountered an issue, however, with how to display the pricing for one of the three products. Two of the three products are easily ...
3
votes
2answers
355 views

How to make a “prices” UI?

I am building a website that offers 3 different pricing method. The only thing that differs between the 3 options is the period range. For example ( lets say car hire): under 1 week - 10$ per day 1 -...
0
votes
1answer
96 views

How to apply a Changed a monthly plan?

I'm facing an usability issue that needs your help. I offer three plans to my customers for a service and of course, they can downgrade/upgrade whenever they want. Since the plans are paid monthly, I ...
7
votes
3answers
376 views

Is it a good idea to require users give an email address to see our prices?

I'm working on the website for a startup. They offer three plans tiers depending on your business size: small, medium and enterprise. The first two plans have a fixed price, but the price for the ...
0
votes
2answers
258 views

What is the best way to indicated available features in a price comparison table?

I'm currently working on a pricing table for a product that has 3 separate tiers. Some of them lack certain features etc. We've been debating how to mark the table cells to indicate what is included ...
0
votes
2answers
172 views

How does displaying/hiding prices impact conversion?

So I am retooling a page for a company that offers tiered pricing packages based on the number of users for our software. Small business = $x/mo kind of thing. Does anyone have any conversion data or ...
1
vote
1answer
82 views

Display pricing with options

I make a website for a recording studio that provides about 15 services. Each service can be "customized" with options (depending about the quantity of days, the work to do...). For the moment, I ...
1
vote
1answer
79 views

Show Education/Government/Non-Profit pricing with normal prices?

We offer discounts to education, government, and non-profit organizations (different discount for each) as well as volume discounts on top of that. On the pricing web page for a product should all of ...
2
votes
1answer
280 views

saas subscriptions listing incuding or excluding tax/VAT?

I'm looking for guidance from a UX standpoint whether to show a saas subscription price including or excluding tax. I'm mainly targeting B2B but it's useful for individuals too. I'm based in EU and ...
0
votes
2answers
96 views

Why are pricing conventions so different in the US opposed to other countries?

For example, a store in the US would list a product as $4.99, yet in the UK it would be listed at either £4.00 or £4. Is there a reason for this? Why would the Americans need to omit 1 cent from the ...
0
votes
1answer
113 views

Show item prices directly or not?

I'm creating a website for this company (this company is actually a gym). They're also building an online store (for the membership plans). I got this idea of putting the items with the prices and ...
3
votes
2answers
84 views

Is it better to place on CTA per plan or one for all plans?

We have four plans with a CTA: 'try it for free' What is better: Place one CTA per plan? or place one CTA for all?
0
votes
1answer
136 views

What is the best phrasing for “starting price” of a product on ecommerce site?

On an ecommerce site, I'm showing products and a starting price. Should I say: 1. "As low as $50" 2. "Starting at $50" 3. "From $50" 4. "$50 and up" 5. other?! Please see mockup with 4 examples for ...
1
vote
3answers
246 views

Psychological pricing vs. being fair?

We have an app, with pricing plans which depends solely on how many users(which equals how many employees your company has) you have, unlike many other apps, where with bigger plan you get more ...
5
votes
1answer
621 views

Are there any studies to support choosing either ascending or descending pricing tables for better conversion?

Currently I'm considering whether it is better to have the prices for my company as descending (i.e. starting with the highest) or ascending. The table is laid out horizontally and there are already ...
2
votes
2answers
3k views

Is it a good idea to include price in an ad?

Disclaimer: I have no idea where to ask this question. https://ux.stackexchange.com/ seems to be the best fit. Imagine we have an ad running on Facebook. Is it a good idea to include the price for ...
1
vote
2answers
578 views

Home button best practices

I'm building a hosting company, there are buttons on the homepage that links to my main products, example: download bmml source – Wireframes created with Balsamiq Mockups Now, I really don't ...
4
votes
3answers
110 views

Where should you place pricing information so it is seen?

I am currently running a screencast service for developers who want to learn about python. I charge a small fee of 9 dollars a month. I have been good about emailing my potential customers or people ...
2
votes
7answers
400 views

Do savings and subtotal need to be displayed on a product page?

We are designing a product page and I think having money you saved and subtotal is redundant as it appears in cart and during checkout. My colleagues think "You saved a total of $XX.XX" is crucial. ...
22
votes
7answers
5k views

Is there any advantage in marketing my product for £99.99 instead of £100?

It's a wide-spread marketing technique that seems to have been around forever- selling products for £1.99, £9.99, £19.99, instead of £2, £10 and £20. Presumably the pyschology is that submliminally £...
9
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4answers
1k views

Is it still effective and appropriate to use psychological pricing for IT people?

I need to build pricing plan for service that will be used mainly by developers and designers. I can't decide what price to use, e.g. $20 or $19. I'm afraid that well-educated and smart people (...
5
votes
4answers
965 views

Would you hide prices for a B2B software on products' public site?

I'm working on a cloud based B2B software and top management is insisting we don't show the prices on our public site. I can't understand the reasoning behind this. How will this affect the customers -...
24
votes
5answers
7k views

Add to Cart to View Price

On e-commerce sites (such as Amazon and Newegg.com) pricing in some products will be hidden until you click a link to display the price in a modal/popup, or you are required to add the item to your ...
4
votes
1answer
105 views

How does publicly displaying market-based pricing affect sales?

I've seen a website promoting a software that shows a dynamic chart displaying the software price's variation over time : Saying : Pricing is market-based, increasing or decreasing proportionally ...