Questions tagged [marketing]

the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return

6 questions with no upvoted or accepted answers
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1answer
52 views

Marketing preferences in a checkout process

I can see there's different approaches to showing the marketing preferences when buying a product. In your opinion, if the marketing preferences has a long text and a long list of opt-ins, do you ...
1
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1answer
26 views

How to best handle pricing between MVP and Live phases?

We are planning to launch a new consumer web application with 7 core features and services. While putting together the release roadmap we figured our MVP can be very solid if we included 3 of the 7 ...
1
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0answers
57 views

Is there data on what types of names make your software memorable?

Forgive me if this is considered off topic, I looked through all of the stack exchange sites and this seemed like the closest fit. If someone can recommend a more appropriate site, let me know and I'...
0
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1answer
44 views

Book a demo conversion rate

My employer would like to delete navigation on book a demo and retarget landing pages. What do you think about this practice? He believes that the landing page should convert the user and he shouldn't ...
0
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1answer
47 views

Multiple CTA buttons (same link) in Email marketing?

Thoughts on having the same CTA appear twice in a short marketing email? One is in the main image (the whole thing is essentially clickable) and the second is after some copy on the bottom. They both ...
0
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0answers
100 views

The goods of forcing the user to follow a path

Maybe this is not the best place to ask as this seems to me like a question regarding two fields: marketing and user experience. Hopefully some of my questions could be solved from the user ...