Questions tagged [marketing]

the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return

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1answer
30 views

What are best practices for collecting consent for marketing emails during checkout?

I'm working on an ecommerce website that uses Mailchimp for both transactional and marketing email. Users can purchase items without creating an account on the website. Per Mailchimp's terms of ...
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1answer
43 views

Book a demo conversion rate

My employer would like to delete navigation on book a demo and retarget landing pages. What do you think about this practice? He believes that the landing page should convert the user and he shouldn't ...
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1answer
26 views

How to best handle pricing between MVP and Live phases?

We are planning to launch a new consumer web application with 7 core features and services. While putting together the release roadmap we figured our MVP can be very solid if we included 3 of the 7 ...
0
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1answer
47 views

Multiple CTA buttons (same link) in Email marketing?

Thoughts on having the same CTA appear twice in a short marketing email? One is in the main image (the whole thing is essentially clickable) and the second is after some copy on the bottom. They both ...
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2answers
74 views

How to battle for UX over Marketing with regards to product navigation?

We just completed some card sort and tree test exercises. One of our main nav labels was clearly more successful when using the label most commonly suggested by our study participants (which were ...
2
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1answer
52 views

Marketing preferences in a checkout process

I can see there's different approaches to showing the marketing preferences when buying a product. In your opinion, if the marketing preferences has a long text and a long list of opt-ins, do you ...
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2answers
45 views

What's the point of placing calls-to-action above the fold on sales pages?

Since you haven't even presented your product yet, why put the "Subscribe now" or "Buy now" above the fold? Shouldn't it be placed last, after the actual offer?
1
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1answer
40 views

Is it a good idea to use fb.me over facebook.com in advertising material?

Apologies if there's a better Stack site for this, but I can't think of what it could be. I'm designing some flyers for an upcoming side business of mine, and need to include a link to my Facebook ...
1
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2answers
57 views

Should I separate current users and potential customers?

My company is a B2B Software as a Service. We have a web with 2 main functions: Log in for my current users (hundred of thousands) a marketing web for my potential new customers, (portfolio, blog, ...
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3answers
248 views

How can I represent something good for user and bad for the business in a graphical way?

I have this interface which is a stepper that asks user for several medical conditions. Based on the results, we have 2 final options: if result are bad, user will benefit from the business' service ...
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2answers
42 views

Redirecting Customers from Facebook or Twitter to My Site

I apologize if this is not the right place to ask this question (close if necessary) I have my Facebook page for my website which I am doing my advertising for. I want to have different coupons for ...
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2answers
290 views

Why some users buy a product with higher price?

I recently talked to a person who is a supplier for an E-commerce website. In this website suppliers can provide their products at the price they choose. So it is probable that a specific product is ...
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3answers
77 views

Need help for naming a switch on our website

I need help for naming a switch on our website. Our company provides online education services. On our website, learners can view learning materials and content. The learning materials and content ...
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1answer
62 views

How to snag customers if what your company does is too hard to explain [closed]

Some businesses can easily explain themselves: "Buy cars at low prices!" "The front-end framework for Rickrolling!" "Our JUULs are too cool for the pool!" On the other hand, my website's service is ...
0
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2answers
60 views

Best way to ask a question about how users got to the webpage?

This would be in the form on a short online survey where users will see it pop up some time after they land on the page. I want to know the exact traffic source from which a user lands on a specific ...
0
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1answer
103 views

Graphs comparison placement

I'm exploring ways to demonstrate graphs in comparison. More specifically a web tool I've been working on needs to visualise a "Control Group" and an "Experimental Group" in a parallel way. One ...
0
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2answers
89 views

Passing HTML email form data to the server UX

I was looking into passing some information from the email to the server for the survey purpose like some companies are doing this already. However, I wonder if it is a good idea to take user ...
1
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3answers
215 views

Which price in a package plan should be emphasized?

If in packages plans we have 3 plans where each one we show a number of views to the user (which is important to him) but at the same time we show the user the price. Which one should we make it with ...
0
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2answers
100 views

Are loyalty programs decreasing in effectiveness? [closed]

I have seen the few loyalty programs I am aware of trying to increase user participation. I wonder if this is because they are dropping off in effectiveness? For example, the one grocery story ...
2
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1answer
65 views

Why kids and ladies apparels placed mostly nearer in the shopping mall?

Just try to remember the last time when you visited shopping mall, these two kinds of apparel were put close. Do you know why?
5
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1answer
65 views

Looking for Research on Loss Aversion

We're dealing with an ongoing research process and finding some noticeable pain points, specifically related to loss aversion (this is for a risk investments app). After lots of brainstorming, we're ...
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0answers
57 views

Is there data on what types of names make your software memorable?

Forgive me if this is considered off topic, I looked through all of the stack exchange sites and this seemed like the closest fit. If someone can recommend a more appropriate site, let me know and I'...
2
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2answers
78 views

How to make visual ads effective in consumer web application?

I'm a doing research on ads (maintained by site admin) like one you can see on the right side of http://smashingmagazine.com/ What are the approaches so that ads can get more clicks? Note: Target ...
2
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1answer
561 views

Market segmentation versus personas

Just wondering if personas that have been developed as part of user research generally fits in with various types of market segmentation categories, such as those in products developed by market ...
2
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1answer
1k views

On-Screen or Physical Buttons On Smartphones

When I refer to buttons, I am referencing the three common buttons located on the button bezel of many Android smartphones (example below Samsung Galaxy S5): Android smartphones have been making a ...
2
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1answer
95 views

Multi location pages for local SEO

I'm building a website for a client and they have one business address but work within all of the surrounding towns and villages. I wanted to create a specific page for each one of these locations ...
4
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1answer
709 views

Understanding uplift in A/B testing

Let's say we have a(n) (positive) outcome rate which we try to optimize. Features affects this outcome. In a test, we find that users that used a specific feature X have a higher positive outcome ...
2
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1answer
1k views

Marketing Persona VS UX (Design) Persona

This would be my 2nd question in UX Stackexchange to clarify my understanding. I've been developing Persona for sometime but this is my first time to collaborate UX with Marketing Team. I found out ...
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3answers
453 views

What's a UX-friendly way to inconvenience a user into action e.g. prompt for payment

Tl;Dr: What's the most fundamentally UX friendly equivalent to a pre-roll video advertisement which doesnt involve an actual advertisement - only a prompt to pay to remove the inconvenience? My UX ...
2
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1answer
52 views

In terms of “brand safety” why might an advertisement distributor not want to work with user generated content?

First, this might be off topic, I'm not clear on how far this site goes into marketing concepts. If its off topic just leave a comment and I'll delete. I'm preparing to release an app centered around ...
5
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3answers
661 views

Data on forcing marketing opt-in?

In a form, if users had to check a checkbox to receive further marketing emails but couldn't continue the transaction unless they checked it, what do you think the drop out rate would be? Does anyone ...
11
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1answer
198 views

Do 'exciting' marketing words make users feel patronized?

I know that personally, when I see "FREE". "exclusive", "special offer", or "hot deals!" I feel like the person/company saying it thinks I'm a complete idiot to fall for some meaningless marketing ...
0
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3answers
146 views

Segmenting site into business + consumer

My client has 2 audiences with different information and agendas for each. One is the consumer side, which will be mostly information about the company and educational material. The other side is the ...
2
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1answer
64 views

Properly linking to another web page from your home page hero section

I have a slight issue/disagreement with my client as far as how to add a link on the hero section that takes them to another part of the site. Before I continue, observe this web page Notice I have a ...
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2answers
122 views

Social Media links: is it worth the costs? [closed]

This is something that we were thinking about and couldn't really find a solution yet, so appealing to the smart people here. The context we all know that social media is good, we believe that, we ...
10
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3answers
548 views

Recommendations for well-known example where “UX” decision improved conversion rate?

I have to present the value of UX to a room full of marketing people. I have the very-well documented ROI stating that well designed interfaces = increased customer satisfaction = reduced cost of ...
1
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2answers
127 views

A demo product or environment: Should it be ugly?

Should a demo environment (in this case a trading platform) be an ugly colour in order to encourage people to move to the Live environment?
2
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2answers
237 views

User Flow for Multiple Types of Professional Users

For the website of a manufacturing company that markets to both B2B and B2C, my team is creating a "Professionals" section to provide resources to the professional markets that we serve. (Our website ...
0
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2answers
49 views

Should I offer a download with limited free service or registration?

I am building an app that offers a service that aggregates various information to a user's mobile. I want users to register when they download the app but am worried there might be a bigger drop off ...
7
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3answers
392 views

Is it a good idea to require users give an email address to see our prices?

I'm working on the website for a startup. They offer three plans tiers depending on your business size: small, medium and enterprise. The first two plans have a fixed price, but the price for the ...
5
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3answers
180 views

What should be the approach to show coupons?

We have a system where user can see all the coupons from his account which can be used by him. This number can range from 0 to 8 coupons. The no of coupons are exposed to user 2-3 places in the system ...
2
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3answers
1k views

for a marketplace slogan, is it better to use the word “discover” or the word “buy”?

In a small marketplace that allows people to buy products from different sellers ...if you have a slogan like: discover awesome products from local sellers or is it better to use: buy awesome ...
6
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4answers
2k views

Is marketing the closest career to UX?

This is something that calls my attention, specially here at SO UX: I'm seeing more and more questions (and answers) about marketing than any other thing, including the usability aspects of a site or ...
3
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2answers
162 views

Is it OK To Opt Back In User After Making Purchase

We had a user opt-out of our marketing emails 2 weeks ago. At that time, they were a lead and had not ever purchased a service from us before. One week ago, they signed up and paid for our service ...
0
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0answers
99 views

The goods of forcing the user to follow a path

Maybe this is not the best place to ask as this seems to me like a question regarding two fields: marketing and user experience. Hopefully some of my questions could be solved from the user ...
2
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1answer
55 views

How best to provide contact info in a member directory while preventing 'data harvesting'?

I am working on a searchable online directory. People will use it to find other members, service providers, and the like. It's critical that the results include contact data. However, my clients are ...
2
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2answers
80 views

Is there more benefit or more complications with UX working with the marketing team in user testing?

Although the UX team and the marketing team tend to look at different aspect/facet of the customer behaviour, it still seems to make more sense to be studying the same group of people for a more ...
1
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1answer
85 views

Drastic (promotional) design changes within the same website; recommendations on points to make to push back?

Am getting brought into a discussion where a Marketing team wants to have a big dedicated page with completely different branding colors to promote one section of a website (bold blacks and garish ...
2
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4answers
286 views

Product navigation versus marketing site navigation

Are there any best practices associated with integrating the navigation of your Web based product with the navigation of your marketing pages? Another way of describing this is: Does it make sense ...
0
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3answers
1k views

Is it ok to include an image in email signatures?

Over the years my company has had anniversaries, won awards, and done various other noteworthy things. For each of these "major" events, someone in HR will ask everyone in the company to include some ...