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Questions tagged [journey-map]

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0
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1answer
54 views

Creating a customer journey map from persona

I was asked to create personas and customer journey map using analytical data and other online data (Without talking to the actual customers). So, I created a few buyer personas based on some data (...
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4answers
104 views

Would you map the journey for a specific section of a website?

We're looking to redesign a destinations section of a travel website as the current is basically an import of our brochure and doesn't work for web. We have all the analytics, customer research videos,...
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3answers
88 views

In which sections do User Personas and User Journeys go within User Research Reports

I'm currently writing up a User Research Report for an online web app. The report is roughly divided as follows: Introduction (Executive Summary) Methodology (User Interviews, User Surveys, User ...
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0answers
48 views

how to maintain updated user flows on product team walls

So far, what we do is simply take a large print out of the current feature we are working on and stick it on the wall. As brainstorming sessions and discussions happen about the feature, notes, ...
0
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1answer
259 views

Customer Journey testing [closed]

I'm new inside UX/CX design field, and I would like to know more info about customer journey mapping. I know that this process is to map the current customer journey also emotional mapping to find ...
2
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1answer
657 views

Information Architecture vs Customer Journey Map vs Service Blueprint

I understand Customer Journey Map (CJM) is relevant when the need is for uplifting/designing the customer experience, ideally through a persona lens across multiple touchpoints. On the other hand, ...
2
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1answer
810 views

When are service blueprints more useful than journey maps?

Service blueprints are divided into layers from the customer and physical evidence, to the front of house employees and systems, to the back of house employees and systems. Journey maps seem to be a ...
2
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1answer
556 views

Creating an extremely detailed user Journey Map

I'm about to start work on a detailed customer journey map for a travel company. This to be for an end to end service and there are a LOT of touch points. I'm just curious has anyone any tips/feedback ...