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1 vote
2 answers
790 views

UK eCommerce Basket and Checkout header

I wanted to get your opinion or find out if there is any evidence around using a minimal header (logo and secure checkout icon) and footer on basket page which essentially reduces checkout abandonment....
Greg Smith's user avatar
1 vote
2 answers
191 views

When should I show a simpler version of the header?

MY website has the following buying flow: Select a product > Choose the product specifications > Additional Options / Choose delivery method > Shopping Cart > Log-in > Payment Page. I'm trying to ...
tambourine's user avatar
0 votes
1 answer
49 views

removing href value on logo for purchase/checkout flow

Is it a common best practice to the remove the href value of the header logo in a checkout / trial registration flow? The upside is to reduce exit links, keeping the user on your checkout page and ...
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