Questions tagged [guerrilla-user-research]

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4 votes
2 answers
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When is the best time within a sprint cycle to integrate guerrilla user research?

Currently, our development follows three-week agile sprints, while our user research and design are still fairly waterfall. I’m hoping to incorporate some guerrilla user research directly into each ...
Graham Herrli's user avatar
2 votes
3 answers
195 views

Why people do guerrilla usability testing if the sampling is always non-representative?

As far as I know guerrilla usability testing is very widely used by design teams. But why? In guerrilla usability testings the sampling method is called convenience method and it is known as a non-...
SnooDucks299792's user avatar
1 vote
1 answer
91 views

Guerrilla usability testing

I want to do a guerrilla usability testing and I was wondering if it is ok to ask to the participant to draw/sketch his thoughts as well?
Tropicalia's user avatar
1 vote
2 answers
222 views

How might competitive analysis help enrich User Personas in UX research?

I can't find any reasons to support the use of Competitive Analysis in building an efficient persona. User Persona essentially talks about different profiles of user and their goal, frustrations, ...
Souvik Das's user avatar
0 votes
3 answers
225 views

Where to find 50+ year old people for guerrilla usability testing?

Challenge: mobile application targeted to people who are 50+ years old we would like to get as much feedback as possible, that's why guerrilla style testing would be best We have prepared a ...
adam.heleniak's user avatar