Questions tagged [google-analytics]

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52 views

Why Conversion Rate + Abandonment Rate doesn't equal 100%?

I have created a funnel in google analytics with conversion rate 2.96% and abandonment rate 92.66% (Sum 95.62%). I would expect their sum to be 100%, do I miss something?
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1answer
45 views

Why people entering from category page goes to the homepage of my e-commerce as the second step of journey?

I'm trying to understand some data that I have on my hands. I intend to make a deep analysis but for this, I want to create a list of probable reasons that users take some actions. Then I can track ...
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0answers
30 views

Measuring users’ content tendency using google analytics data

By having this data from GA that the majority of the user acquisition is through Organic search and Referral, can we say that we must promote (through ads or other endorsement methods) those pieces of ...
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1answer
90 views

What's the best strategy for tracking events using Google Analytics?

We have a web-based enterprise analytics application, with many potential user interactions spread across many different reports. Thus we have potentially hundreds of trackable events. We are ...
3
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2answers
90 views

What is the rationale for google analytics removing icons next to bold numbers?

I am wondering if Google provided a rationale in their design guidelines for what seems to have been a change in their interface design for the Google Analytics mobile app. The difference (I could be ...
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1answer
312 views

What UI element is used in Google Analytics Custom reports?

Both the metric group and drilldown dimensions in the Google Analytics Custom report use an interesting user interface (UI) element where the user can add any amount of elements to a list. These are ...