Questions tagged [e-commerce]

trading goods or services over the internet.

Filter by
Sorted by
Tagged with
76
votes
7answers
9k views

Preventing a user from pasting from the clipboard into a mandatory form field

In my online checkout process I, like many checkouts, have a field for the customer's email address along with a field to confirm the email address. They are both identical text boxes and accept email ...
12
votes
6answers
9k views

Should registration be optional on an e-commerce site?

I am developing an e-commerce web site which will sell tourism services (airport transfer, accommodation, excursions, etc.). I am on a path here that I need to decide if I will provide a membership ...
72
votes
6answers
20k views

Infinite scroll vs Pagination in E-commerce websites

Infinite scroll has been around for a while now, however I have not seen infinite scroll being implemented on any successful or well known e-commerce sites. Does anyone know of any e-commerce sites ...
59
votes
18answers
36k views

Form for inputting operating hours of a business

I am designing an interface where restaurants need to input their operating hours. I am thinking of using a slider control for timings for a single day, and then let the user choose days of the week ...
24
votes
9answers
3k views

Is it user-friendly to make the main navigation bar disappear when the user proceeds to checkout?

On e-commerce websites (e.g. Amazon), I noticed that the main navigation bar is not displayed any more when the user proceeds to checkout. Why? If the user wants to go back, he can only do it by ...
10
votes
6answers
3k views

Keep long form, or separate into multiple steps?

We are developing a price comparison website and are struggling with the attached form. The registration process is: Eshop owner clicks on "Add eshop". Registration page 1 shows, with the basic info ...
2
votes
2answers
2k views

'same as shipping address' or 'different from shipping address'

In the order process we ask the visitor the address he want us to ship the ordered products and the address he want us to send the invoice Most of the time, both are the same. We don't want the ...
10
votes
3answers
4k views

Why ask for billing address first?

I'm working on a new checkout flow. I'm wondering why most e-merchants ask for the billing address first instead of the shipping address. People are more likely to understand shipping address than ...
4
votes
6answers
6k views

Should the user be forced to sign in for a wish list on an ecommerce site?

I believe that signing into a site can be a big barrier to users so prefere e-commerce sites that offer guest access. The question is should wishlists be a guest feature or do the business advantages ...
6
votes
7answers
5k views

Best way to select quantity of items for an eCommerce mobile application?

I'm designing an e-commerce app, and I'm looking for some options for the best way to select the quantity of an item before adding to the cart The first (on the left) is when the user selects the ...
3
votes
9answers
2k views

What is the best way to select the apparel size?

I'm redesigning my filters and product page of an online apparel store. Do you think I should display all sizes and use radio button or using a drop down menu to select the size ?
7
votes
3answers
522 views

Where should I display 'free shipping if payment by debit card'?

I've been working on an e-commerce website, and the stakeholders want to add the following text: 'free shipping if payment by debit card'. Where should I display this on the website? I think the most ...
54
votes
5answers
11k views

Do “promo codes” or “coupon codes” do more harm than good?

My clients seem to love coupon and promo codes, but I’ve recently become very skeptical of them. When I’m shopping there’re times I’ll see a promo code field and I’ll wander off to other sites to find ...
99
votes
15answers
12k views

Is it good practice to force users to give us their email address before showing them our site?

Our company has a website that sells wine. Our idea is that we will the ask user to sign up using their email address before we present them with any products. The reasoning behind this is that if a ...
29
votes
3answers
4k views

Odd or even number of products per row on a product listing page?

I heard from a reputable source that on e-commerce websites, users find it easier to choose a product when there is an odd number of items in row, as compared to an even number. In their experience, ...
28
votes
6answers
4k views

Buttons instead of radio buttons or a dropdown

In a recent project of ours I am tasked with creating an interface that solves the same problem as radio buttons or a dropdown menu would, but using buttons instead. It approximately looks like this: ...
13
votes
2answers
3k views

What is the best eCommerce add-to-cart flow? [closed]

I'm working on an eCommerce website. I found two predominant approaches as to what happens when buyers click the add-to-cart button: Send them to their cart where the main action button is "Checkout" ...
11
votes
2answers
5k views

Under what circumstances will vertical or horizontal navigation work better?

I have just started taking UX classes and am designing my first e-commerce webpage. I was wondering what type of navigation works better for users? Do users prefer eBay's vertical navigation http://...
5
votes
1answer
2k views

What is the best way to add a different billing address in a e-commerce website?

I'm a UX designer, actually working on a e-commerce website template. Here are my doubts : When users want to buy a product, the moment they are doing the address form, if they want to receive the ...
12
votes
5answers
4k views

How does e-commerce product quick view affect conversion rates?

Many large e-commerce retailers are using "quick views" for products on their collection pages where more details appear either on-hover of via some other trigger. Has anyone performed any A/B tests ...
5
votes
6answers
841 views

2 different ways to sell products on one website

I have a customer who needs 2 different ways of selling her products on a website and i'm not sure how to approach it. She designs and sells hand-made clothes. Right now she has a Facebook page where ...
3
votes
3answers
972 views

Pricing page: single vs multiple call-to-action button with multiple plans (example inside)

What do you think about having single vs multiple call-to-action buttons? When we were brainstorming our pricing page, half of the room was for single and the other half was for multiple. I'm trying ...
2
votes
3answers
311 views

Why did (ecommerce) registration rate go down at checkout when we tested social login buttons?

I work for a small ecommerce site and a bit ago we tested social login buttons for account creation. The way our site usually is setup is after checkout if you're not logged in, we mention you can ...
5
votes
5answers
263 views

How would you show separate items (products) that are on a single photo?

Let's say we have an image of a man with cool hat, t-shirt, boots, etc. The idea is to show these items as products, so you can find and buy them if you like. At the moment I see two ways of ...
5
votes
3answers
278 views

Form for property rent prices depending on season and length

Seeing the similar post about Form for inputting operating hours of a business, I am hoping you might help me with a similar issue. We run a holiday property rental website. Properties can be rent on ...
4
votes
1answer
1k views

What is the best way to handle browser back navigation on checkout?

Consider the following scenario for an online checkout/purchase process... User goes through the application and enters all their information and billing information. User then clicks "Complete ...
3
votes
3answers
390 views

Should I show a list of products if there is only one product?

Let's say that due to filtering or searching or what have you, there's only one item in the list of products. Should I still show the list for the sake of consistency, or is it more usable to go ...
2
votes
2answers
165 views

Member exclusivity e-commerce vs no sign up e-commerce

I've noticed two types of e-commerce sites: 1) Member exclusive site 2) Shop without a membership site 1 goes against all of my UX design philosophies. What I mean is that I've always known that ...
22
votes
4answers
1k views

Does highlighting the potential for discounts negatively impact on non-eligible customers?

I'm interested to know peoples opinions on this. Does clearly showing a voucher/coupon/discount code field within a quote or payment process negatively impact on the customer experience for people who ...
8
votes
3answers
1k views

How to best deal with many thumbnails in a product image gallery

We have an image gallery with thumbnails that can be clicked to reveal a larger version of them in a viewport. Here are some conditions that the layout needs to meet: The Gallery has to cater to ...
4
votes
3answers
796 views

Pagination usability in eCommerce

I've started to read that pagination in eCommerce is bad practice because of the implications it has on SEO (seo source 1 and seo source 2) . However, I feel like every site out there users pagination ...
4
votes
2answers
140 views

Why not have sub-total in product page instead of checkout?

Every time I check out online it would cost more than what I expected. Why not have sub-total on the product page instead of check out? I understand some websites won't have my information to track ...
4
votes
5answers
1k views

Do users recognize “slideable” areas with dots as indicators for multiple images?

Are more explicit visual cues, like the arrow buttons in "Variant 2", necessary to convey that there are more images available and the user can reach those by swiping left or right? Or are users ...
3
votes
3answers
302 views

Best Practice for product titles with dimensions

I am having a debate with someone about the best way to name products on an eCommerce site that has several different dimensions. For example: Epic 13 (33" x 50" x 78") Shower Stall with Center Drain ...
3
votes
2answers
1k views

Increasing add-to-cart rate, decreasing conversion?

I am currently optimising an e-commerce website. The request was specific to the product pages, after gaining insight from analytics and feedback two alternatives were proposed, and tested. The add-...
3
votes
4answers
430 views

Should checkbox label be styled like an anchor link?

I've struggled to find any sort of argument that supports either of my theories so i wanted to see what the UX community at large thinks about this. Scenario I have an online shop. When you view a ...
2
votes
3answers
6k views

What is a good format/syntax for a coupon code?

For our online shop, we are giving out coupon codes (also called "promo code" or "voucher code"). Currently, these codes look like an insane developer has designed the format: FCF4A803-18F0-46BE-...
2
votes
4answers
950 views

What's the design pattern at the end of infinite scroll?

I have an app (iOS) that outputs a grid with all the applicable products. Is there a prevalent design pattern that indicates the end of infinite scroll?
2
votes
1answer
207 views

How do we encourage users to write reviews on product details pages

We're re-designing the product details page of a fashion e-commerce website. Until now we still haven't been able to get customers to consistently write product reviews. One way that we do this is ...
1
vote
2answers
793 views

How to present users with multiple service options?

We currently have a marketplace that allows users to create a project, enter specs and service providers fulfill the service. We want to show a new option on our website which is to provide a ...