Questions tagged [e-commerce]

trading goods or services over the internet.

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114
votes
14answers
18k views

Why do my users 're'select the amount in the cart?

After looking at some heatmaps and recordings I discovered that a lot of my users reselect the amount in their cart. It's already listed as 1, and they reselect it to be 1 again. My target group is ...
99
votes
15answers
12k views

Is it good practice to force users to give us their email address before showing them our site?

Our company has a website that sells wine. Our idea is that we will the ask user to sign up using their email address before we present them with any products. The reasoning behind this is that if a ...
91
votes
8answers
17k views

Pricing Plans, Why always 3 options? [closed]

This coincidence is too frequent to be one; many online services - and probably offline too - provide a pricing options that look like: The frequency of 3+ "recommended options" is too high. It ...
76
votes
7answers
9k views

Preventing a user from pasting from the clipboard into a mandatory form field

In my online checkout process I, like many checkouts, have a field for the customer's email address along with a field to confirm the email address. They are both identical text boxes and accept email ...
72
votes
6answers
20k views

Infinite scroll vs Pagination in E-commerce websites

Infinite scroll has been around for a while now, however I have not seen infinite scroll being implemented on any successful or well known e-commerce sites. Does anyone know of any e-commerce sites ...
66
votes
7answers
10k views

When is a website too humanized/personal?

A popular technique to attract customers and instil trust in them is to “humanize” your website. You want to make it appear that there are actually people behind the users’ screens and that those ...
63
votes
13answers
8k views

Is the discount more important than the price?

I am working on a new app that list a lot of great deals and I was wondering what have the greater impact on user between the price and the discount. In other words : Are users looking for a low ...
58
votes
18answers
36k views

Form for inputting operating hours of a business

I am designing an interface where restaurants need to input their operating hours. I am thinking of using a slider control for timings for a single day, and then let the user choose days of the week ...
54
votes
5answers
11k views

Do “promo codes” or “coupon codes” do more harm than good?

My clients seem to love coupon and promo codes, but I’ve recently become very skeptical of them. When I’m shopping there’re times I’ll see a promo code field and I’ll wander off to other sites to find ...
46
votes
8answers
14k views

How to let a user know that an image is actually an animated GIF

Bit of background - I'm currently working on an ecommerce clothing site specifically with an older age range (50+). Historically the company has always used flat jpgs to display product images on ...
43
votes
7answers
3k views

Would intentionally slowing down UI help to increase sales on shopping sites?

I've noticed that iTunes store is always slow, at first I thought it's just because iTunes is a bloatware (which it is, on both Mac and Windows.) However I started to wonder whether this is ...
31
votes
12answers
15k views

Is it better to include shipping cost in the product price?

Assume you want to buy a product online The first shop offer 50€ and there is 10€ of shipping cost. The second shop offer 60€ but with free shipping cost. download bmml source – Wireframes ...
29
votes
3answers
4k views

Odd or even number of products per row on a product listing page?

I heard from a reputable source that on e-commerce websites, users find it easier to choose a product when there is an odd number of items in row, as compared to an even number. In their experience, ...
28
votes
6answers
4k views

Buttons instead of radio buttons or a dropdown

In a recent project of ours I am tasked with creating an interface that solves the same problem as radio buttons or a dropdown menu would, but using buttons instead. It approximately looks like this: ...
24
votes
5answers
9k views

Add to Cart to View Price

On e-commerce sites (such as Amazon and Newegg.com) pricing in some products will be hidden until you click a link to display the price in a modal/popup, or you are required to add the item to your ...
23
votes
9answers
3k views

Is it user-friendly to make the main navigation bar disappear when the user proceeds to checkout?

On e-commerce websites (e.g. Amazon), I noticed that the main navigation bar is not displayed any more when the user proceeds to checkout. Why? If the user wants to go back, he can only do it by ...
22
votes
7answers
5k views

Are there any conventions around closing an account with a credit balance?

I'm working with a site with member accounts. Those accounts can have credits attached (say from a referral incentive, a voucher, or a prize). The credits can then be spent in the site's shop - they'...
22
votes
4answers
2k views

Do product-based sites NEED review capability?

One of my newest projects is enhancing the user experience for a well-established industrial product site. (Instead of Home Depot's variety, think "huge variety of locks in many sizes, shapes and ...
22
votes
4answers
1k views

Does highlighting the potential for discounts negatively impact on non-eligible customers?

I'm interested to know peoples opinions on this. Does clearly showing a voucher/coupon/discount code field within a quote or payment process negatively impact on the customer experience for people who ...
19
votes
10answers
15k views

How long should you leave items in a basket, before clearing it (if at all)?

Many online retailers allow you to add items to a basket prior to checkout. Some of the big 'names' have a smart strategy that combine baskets and wishlists, and notify you on a future visit if an ...
17
votes
5answers
3k views

Should promotional codes automatically be deleted?

I've created an e-commerce system for a website I'm working on. The administrator can add promo-codes, add categories, and add items within those categories. When creating a promotional code the ...
16
votes
5answers
3k views

New Style of Pagination Pattern

I was looking at a few of the huge ecommerce sites, and how they handle pagination. Asos Amazon I've shown how Asos and Amazon handle it above. This pagination works okay if there are 5 or so pages,...
16
votes
5answers
7k views

Why do very few e-commerce websites use full-width and fluid layouts?

Looking at some of the top e-commerce websites (Flipkart, Etsy, Amazon, Bestbuy), I could find that only Amazon utilizes a full-width layout, and that too isn't fluid. While I understand the ...
14
votes
4answers
10k views

Which is better: Buy Now or Add To Cart as the label for a button in a shopping cart form?

I have a site that displays 3 major products and it all links to an external shopping cart which users will have to fill out a form to complete the order. Which label is better? "Add to Cart" or "...
14
votes
2answers
3k views

Where should the “Add to cart” button be placed in the product page?

I came across this awesome question on LinkedIn. The author has posted it across multiple UX groups (some open & some closed) so I'd like to preserve the best answers in one location. Many would ...
13
votes
5answers
2k views

Display percentage increase/decrease as 110% or +10%?

Our interface is using a slider which allows users to alter a price from a preset recommended price. Alongside this we are showing the recommended price, the new altered price and, by request of the ...
13
votes
2answers
3k views

What is the best eCommerce add-to-cart flow? [closed]

I'm working on an eCommerce website. I found two predominant approaches as to what happens when buyers click the add-to-cart button: Send them to their cart where the main action button is "Checkout" ...
12
votes
6answers
8k views

Should registration be optional on an e-commerce site?

I am developing an e-commerce web site which will sell tourism services (airport transfer, accommodation, excursions, etc.). I am on a path here that I need to decide if I will provide a membership ...
12
votes
6answers
5k views

How many steps should a checkout process have?

I'm currently auditing an e-commerce website, and I noticed that the checkout process has 3 steps: Login/registration Delivery address/payment Verify/place order The page of the step 2 is quite ...
12
votes
4answers
484 views

Shopping Carts: Remaining qty 1 item - What is fair?

We have a course registration system. Each course has a set of seats allocated. ONLY when the actual order is placed is the seats allocated decremented. Therefore, at the moment, it is possible for ...
12
votes
2answers
1k views

Is there a reason for the recent shift to inner zoom images on ecommerce websites?

I've seen it around and I honestly find it quite frustrating. I've seen on a lot of ecommerce websites that when you put your cursor over an image, it automatically zooms in that box, and about half ...
12
votes
5answers
4k views

How does e-commerce product quick view affect conversion rates?

Many large e-commerce retailers are using "quick views" for products on their collection pages where more details appear either on-hover of via some other trigger. Has anyone performed any A/B tests ...
12
votes
1answer
704 views

How does the orientation of a pricing table affect conversion rates?

Do people buy more when products are presented horizontally across the page or when they are presented vertically on the left? My company is in the first stages of redesigning one of our e-commerce ...
11
votes
2answers
5k views

Under what circumstances will vertical or horizontal navigation work better?

I have just started taking UX classes and am designing my first e-commerce webpage. I was wondering what type of navigation works better for users? Do users prefer eBay's vertical navigation http://...
11
votes
3answers
746 views

Should a date field be pre-filled or left blank for hotel and flight booking forms?

Should a date field be pre-filled or left blank for hotel and flight booking forms? For example should i keep date field un-selected by default like this or with dates of next 3-4 days. and user ...
11
votes
3answers
818 views

Best way to show payment sites for in-app purchases in mobile phone apps

The other day I made a few purchases using a mobile phone app (Android). I used Paypal, but this could be applied to any payment gateway actually. Thing is, the application was just opening a "Window"...
10
votes
6answers
3k views

Keep long form, or separate into multiple steps?

We are developing a price comparison website and are struggling with the attached form. The registration process is: Eshop owner clicks on "Add eshop". Registration page 1 shows, with the basic info ...
10
votes
3answers
4k views

Why ask for billing address first?

I'm working on a new checkout flow. I'm wondering why most e-merchants ask for the billing address first instead of the shipping address. People are more likely to understand shipping address than ...
10
votes
1answer
434 views

What is wrong with putting price timeline in e-commerce sites?

Why don't e-commerce sites, e.g. amazon, include price timeline charts for their products so that users will be persuaded on the discounts? Does it incur any culprits for usability or even for sales? ...
10
votes
3answers
350 views

Showing how many users voted that a comment was helpful

I'm building a site with items that can be reviewed, and users can vote whether or not reviews are helpful to bubble the best to the top Amazon-style. Amazon, Yelp, and almost everything else I could ...
10
votes
5answers
1k views

Do users care about having multiple options for payment providers (paypal vs google checkout, etc.)?

I'm working on a sort of CMS with a built in payment system. We plan on having it support multiple payment processors like Paypal, Amazon, and Google Checkout, but I'm wondering if we need to present ...
10
votes
4answers
2k views

Do we need to show Cart page after user clicked “Add to Cart” from list page?

Suppose if a user clicked "Add to Cart" from a product listing page, Do we need to redirect to Cart page instantly? Or stay on the same page and show "Added to Cart" with disabled style ? How do we ...
10
votes
3answers
8k views

eCommerce: single currency vs multiple currencies?

We are building an online store to sell a software we developed. We are Europe-based, so our we do our bookkeeping in EUR. Our only payment method, at launch, will be PayPal, linked to an account in ...
10
votes
3answers
2k views

Why would Amazon only allow users to add 30 items in a shopping cart at a time?

Amazon only allows users to select 30 items at a time from the dropdown list and add them to the cart. Why not let the users type the number themselves in case they want to buy more than 30? Is there ...
9
votes
4answers
1k views

How can I improve this Add to Cart experience?

We have a simple platform where readers can buy ebooks. Previously, readers could only buy one ebook at a time and we have finally added a cart feature but I think we are ruining our previously simply ...
9
votes
3answers
1k views

How can I differentiate Online products vs “Offline” products?

I'm helping re-design a website which has some products that can be purchased online and some which can only be purchased offline in physical stores. Both the products you can buy and can't buy need ...
8
votes
3answers
450 views

Why is User Experience treated different in digital and physical stores?

When shopping online there is (from my experience) a well thought through design of all the steps from finding the product(s) you want and need to the check out process and purchase of the product(s). ...
8
votes
4answers
874 views

Is confirmation on checkout still relevant?

Is confirmation of products and shipping details still relevant, or it simply adds information load to buyers. Especially when we think of mobile experiences. I know that we use them to prevent ...
8
votes
3answers
1k views

How to best deal with many thumbnails in a product image gallery

We have an image gallery with thumbnails that can be clicked to reveal a larger version of them in a viewport. Here are some conditions that the layout needs to meet: The Gallery has to cater to ...
8
votes
4answers
441 views

How to prove to client that blind users can also use his e-commerce website?

How to prove to client that blind user can use his e-commerce website too? I want to tell the importance of accessibility to the client who has and e-commerce website, that we should try to make it ...

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