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Questions tagged [discount]

The tag has no usage guidance.

0
votes
2answers
100 views

Which way should I design coupon codes?

There are two ways of creating a coupon code: The easy way Something like bike17. The random way Something like fj348osfgl. For the first one following applies: It's easy to remember. However, I ...
0
votes
2answers
118 views

Showing Discount offer on the cart

When user add products, it will be added to the backet cart. On the Basket list, you can see there is a 50% discount offer for Chicken Fillet Burger. Normal price is $5.00 and discounted for $2.50. ...
1
vote
1answer
85 views

Are heuristic evaluations valuable? [closed]

The literature seems to contradict itself. One side says they're great if conducted correctly (multiple experts) but the other side says even with multiple experts many issues are missed. The gold ...
5
votes
3answers
168 views

What should be the approach to show coupons?

We have a system where user can see all the coupons from his account which can be used by him. This number can range from 0 to 8 coupons. The no of coupons are exposed to user 2-3 places in the system ...
64
votes
13answers
8k views

Is the discount more important than the price?

I am working on a new app that list a lot of great deals and I was wondering what have the greater impact on user between the price and the discount. In other words : Are users looking for a low ...
1
vote
3answers
4k views

What is a good format/syntax for a coupon code?

For our online shop, we are giving out coupon codes (also called "promo code" or "voucher code"). Currently, these codes look like an insane developer has designed the format: FCF4A803-18F0-46BE-...
14
votes
6answers
2k views

Do people respond more to $ off promos or % off promos?

In the past we've typically used promotional codes on our site in either banners or other advertisement placed images. And I was wondering if anyone has any information on performance of banners with ...
52
votes
5answers
11k views

Do “promo codes” or “coupon codes” do more harm than good?

My clients seem to love coupon and promo codes, but I’ve recently become very skeptical of them. When I’m shopping there’re times I’ll see a promo code field and I’ll wander off to other sites to find ...
22
votes
4answers
1k views

Does highlighting the potential for discounts negatively impact on non-eligible customers?

I'm interested to know peoples opinions on this. Does clearly showing a voucher/coupon/discount code field within a quote or payment process negatively impact on the customer experience for people who ...