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Questions tagged [dark-patterns]

A design pattern which is carefully crafted to accomplish some result but does not have the user’s interests in mind.

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Should I include sold out items?

I'm working on an e-commerce site that doesn't have many products (actually there are only 5). These products are high quality and quite expensive. Now the most desirable product (the 2nd most ...
Devin's user avatar
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48 votes
4 answers
10k views

What's this dark pattern for placing an expensive product next to an even more expensive product to make it appear cheaper?

I have the idea that you can encourage your users to buy a specific product from a list of options if you position it as the middle-ground, sensible option. Example: I sell widgets. Copper widgets ...
twsaef's user avatar
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0 votes
2 answers
134 views

What is the name for the "request trial" pattern?

This is a very common pattern with SAAS: instead of giving you a price, they ask you to request a trial or demo. Sometimes you will find the price hidden somewhere on the website, but most of the time ...
Devin's user avatar
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1 vote
2 answers
532 views

Are enabled checkboxes and radiobuttons dark pattern?

My research on dark patterns opened insights on examples which may be confusing such as enabled checkboxes and radiobuttons. If they were provided in an "enabled" state to the user's would ...
EverydayDeveloper's user avatar
3 votes
1 answer
369 views

strike through is a dark pattern or not

I have been doing some research on dark patterns and I saw some automated chrome tools which are using the dataset of 11k crawl by Mathur et.al (open source) for creating the automation tool. In one ...
EverydayDeveloper's user avatar
0 votes
3 answers
401 views

Synonyms for Dark Design Patterns

There are many terms interrelated to dark patterns. I feel confused with the following terms: Dark design patterns Dark UX Asshole design Do all of the above mean dark patterns? If not, then what is ...
EverydayDeveloper's user avatar
0 votes
3 answers
174 views

Are there solutions to dark patterns? [closed]

I have been reading about dark patterns, but it is still unclear if there is a solution to them. I know there are many types of them, but how can I be sure I'm not using one accidentally? Is there a ...
EverydayDeveloper's user avatar
4 votes
1 answer
84 views

How deal with usage of dark patterns in relationship with user and business needs

The morality of using dark patterns presents an ambivalent dilemma. Are there some guidelines or the framework when the business need doesn't correspond with users? Example Business need: Standart ...
MaTT Belis's user avatar
5 votes
3 answers
298 views

Is forcing users to signup after clicking a play button a dark pattern?

Im in a tricky situation. We are creating a page with a live video stream that in order for the user to view it they need to sign up for an account. I created a page where there is a clear action to ...
bestfriendsforever's user avatar
2 votes
2 answers
436 views

The "Hey Google" interaction - Dark UX Pattern?

Let's understand what we are talking about here - 1) On android phones - the moment you say, "Hey/Ok Google", Google starts acting based on your voice commands, i.e. becomes voice-activated. 2) On ...
Amit Jain's user avatar
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0 votes
1 answer
277 views

Locked content before clicking CTA

We want to increase our conversion rate, so the marketing team suggests to use the pattern when information is locked before the customer clicks CTA. I actually don't know how this pattern is called ...
dash's user avatar
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193 votes
9 answers
27k views

Is the "hot network questions" element on Stack Overflow a dark pattern?

I asked a question on meta about hiding the "hot network questions" element on stackoverflow.com. One of the comment replies was that the "hot network questions" is basically a way for Stack Overflow ...
Karan Harsh Wardhan's user avatar
6 votes
2 answers
672 views

Dark Patterns - Preselection

Say you have stakeholders wanting a certain journey which you deem unethical. Would you agree that pre-selecting an option for a user before they've even had a chance to read the options is ...
sclarke's user avatar
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7 votes
2 answers
971 views

When does a persuasive pattern become a 'dark' pattern?

The UI Patterns website lists a large number of current and emerging design patterns. Under the section called Persuasive Design Patterns, and many of these patterns are commonly seen in social media ...
Michael Lai's user avatar
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3 votes
3 answers
360 views

Duplicate CTAs - recommendations, pros and cons?

Hows does everyone feel about the solution below where there is duplicated CTA buttons at the top and bottom of a module? We've some data to show that both buttons are being clicked but is this good ...
Adam's user avatar
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8 votes
2 answers
636 views

Is it a dark pattern to change Radio buttons into a Dropdown?

Is it a dark pattern to change Radio buttons into a Dropdown in order to default to a particular option? The default option is the best deal and recommended for the user. However we still want to keep ...
Mark Agbuya's user avatar
9 votes
3 answers
524 views

What's a UX-friendly way to inconvenience a user into action e.g. prompt for payment

Tl;Dr: What's the most fundamentally UX friendly equivalent to a pre-roll video advertisement which doesnt involve an actual advertisement - only a prompt to pay to remove the inconvenience? My UX ...
404success's user avatar
2 votes
2 answers
210 views

Member exclusivity e-commerce vs no sign up e-commerce

I've noticed two types of e-commerce sites: 1) Member exclusive site 2) Shop without a membership site 1 goes against all of my UX design philosophies. What I mean is that I've always known that ...
UXerUIer's user avatar
  • 5,495
150 votes
17 answers
15k views

How to encourage honest user behavior in UI

My company creates solutions for waste management facilities. One particular piece of software is used on touch screens at the entrance of a facility. The municipiality runs the facility. We don't ...
nitech's user avatar
  • 1,573
20 votes
3 answers
1k views

Purposefully obscure user interface design to encourage behaviours

Installing Windows 8 makes it seem that it is mandatory to create a Microsoft account, however the option to install without one is there, albeit wilfully buried. Logging out of the Windows Phone ...
Alan B's user avatar
  • 303
4 votes
3 answers
435 views

"Your friend has sent you a message on our website, register to see it" - is there a name for this technique?

Sometimes I get emails like the following, presumably targeted to me as a friend/contact of some person, X: You have a message from X on our super awesome website! Click here to read this message. ...
ff524's user avatar
  • 145
2 votes
2 answers
551 views

Is showing product price after registering bad UX?

I'm redesigning a website for a client which consists of showing their visitors how the product works. I was thinking about a step-by-step with intuitive icons illustrating each step so that it won't ...
Carbon's user avatar
  • 177
8 votes
0 answers
2k views

Why does Amazon Smile require accessing a separate URL? [closed]

I am doing some shopping on Amazon and a dialog box came up with this text: Remember, start at smile.amazon.com to support American Red Cross. Amazon donates a portion of eligible purchases made ...
Elias Zamaria's user avatar
-1 votes
3 answers
218 views

If the user needs credits to buy stickers/emoticons should the credit no. avail always be visible?

I'm working on an app that allows the single purchase of stickers, not just sticker packs. This means we need to user a credit system for the sticker purchase since you can't have in app purchases ...
Tair Barkay's user avatar
3 votes
4 answers
725 views

Should navigation arrows function very differently depending on context?

This one seems pretty fundamental to me — should the steering wheel ever control the gas? See one of Refinery29's slideshows. The arrows are the navigation: clicking right flips to the next slide and ...
moon prism power's user avatar
33 votes
3 answers
7k views

Tick this checkbox if you DO NOT want.. underhanded tactics?

Very often when registering on a new site I see checkboxes with long explanations saying something along the lines of: Tick checkbox if you want to receive newsletters. This is not unusual but a ...
Dom's user avatar
  • 657
64 votes
14 answers
10k views

Preventing users from closing browser tab. Bad idea?

I have a customer who wants to add one of those annoying JavaScript alerts that prevent users from closing a browser tab to make them a discount offer. You know, something like: "are you sure you ...
Ignacio Segura Postigo's user avatar
11 votes
4 answers
1k views

Is it still effective and appropriate to use psychological pricing for IT people?

I need to build pricing plan for service that will be used mainly by developers and designers. I can't decide what price to use, e.g. $20 or $19. I'm afraid that well-educated and smart people (...
Dan Ban's user avatar
  • 303
7 votes
3 answers
2k views

When offering options, at which position in a sentence should be the desirable one?

When I ask the user a question with two options of which I want the user to choose a specific one, should I formulate the sentence so that the desired option it the latter or the other way around? ...
danijar's user avatar
  • 818
3 votes
5 answers
359 views

Is Chrome's ToS usage statistics opt-in a dark pattern?

I've just published a blog article on Google's deceivingly clever trick to increase the opt-in rate for its Chrome usage statistics collection program. Take a look at the Chrome ToS screen, especially ...
user avatar
5 votes
3 answers
855 views

Why can't I set a real output volume on radios and TVs?

You all know the story. We're watching some TV-series in the evening, and when the commercial break comes the volume goes up 10 dB, or at least it feels that way some times. The same on commercial ...
Benny Skogberg's user avatar
11 votes
1 answer
4k views

Automatic agreement to terms of service

Is it acceptable (or even legal) to have "I agree to the terms and service" checkbox automatically checked when a new user signs up with our website? I'm trying to convince the person in charge to not ...
Chris's user avatar
  • 323
5 votes
7 answers
704 views

Showing users partial content to entice them to sign up?

I was trying to get one of my designers to check out a great question on Quora yesterday and he found to his annoyance that he had to sign up to read beyond the first answer I was wondering if this ...
Mervin's user avatar
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41 votes
4 answers
3k views

Can you, and should you, design against buyer's remorse?

We know that one way to design an engaging experience is to design for emotion, e.g. as outlined in Aarron Walter's book of the same name. Part of the process of designing for an emotional response ...
Roger Attrill's user avatar
3 votes
2 answers
234 views

Where should 'decoy' options be placed?

I've been thinking about the placement of decoy products. For example, let's say you have a menu with A. an egg and cheese sandwich for $5.00 (the decoy option) B. an egg, cheese, avocado, tomato, ...
Graham Herrli's user avatar
4 votes
2 answers
388 views

Is removing the video control playbar a dark pattern?

Lately, I've been finding more and more videos (mostly those with marketing purposes) that are don't have the so called "playbar", ie. the timeline control that allows you to jump inside the video to ...
Marcos Ciarrocchi's user avatar
21 votes
4 answers
2k views

Is "Tweet to Unlock a Free Download" a dark pattern?

The Bricks seemed like an interesting free UI design resource, so I proceeded to attempt download and then I hit a "Tweet to Unlock" wall. This irked me... the resource is not free if there is forced ...
Luke Charde's user avatar
  • 6,274
17 votes
3 answers
1k views

What evidence is there that dark patterns are bad for business?

I recently got into a debate with a coworker about dark patterns. He's a numbers guy -- and I made the mistake of bringing up an example of a dark pattern for which I didn't have evidence of any ...
Nicole's user avatar
  • 1,295
22 votes
8 answers
2k views

Is implementing dark patterns unethical?

A recent question and discussion got me thinking - some UX practices are considered "dark patterns", and they're held up as bad UX from the user's perspective, though they can actually be good for the ...
kastark's user avatar
  • 6,478
11 votes
2 answers
746 views

Is duping the consumer really a good business practice?

I have had this at the back of my mind for sometime and I believe UX is the proper place to post this though I may not phrase the question right so please chime in if you have suggestions! There are ...
Michael Sorens's user avatar
17 votes
4 answers
3k views

Recording Debit/Credit Card Details at the start of a 'Free Trial'?

Does anyone have experience, analytics or similar on the impact of taking payment details at the start of a free trial period for a product? It's one of the things I hate the most about trialing ...
Anonymous's user avatar
  • 2,474
22 votes
7 answers
5k views

Pop-under: Really that bad?

We're currently discussing to add pop-unders to one of our platforms to get users to use one of our notification features. As you can probably imagine, as a UX person I'm really against the use of pop-...
Phil's user avatar
  • 8,094
60 votes
11 answers
12k views

Your download will start in X seconds

Is there any reason why many websites - including very mainstream ones such as microsoft.com and sourceforge.net - show a page with "Your download will start in 10 seconds; if you don't want to wait ...
Norm's user avatar
  • 601
6 votes
4 answers
1k views

Deliberate Barriers to Entry in Web Design

ACHICA.com has taken the "members only club" concept to a level I've never seen online; you can hardly view anything on the site without registering. This is the first time I've seen barriers to entry ...
Zelda's user avatar
  • 40.9k
7 votes
3 answers
1k views

What examples are there of Operant Conditioning in UI? [closed]

Like many cars, my car makes an annoying beep when you start the car with your seatbelt unbuckled; plugging in the seatbelt immediately ends the noise. I used to find this annoying, but I eventually ...
Zelda's user avatar
  • 40.9k
5 votes
5 answers
947 views

Encourage users to tap the "review" button

How to layout an Info screen, so as many as possible are tempted to tap the "review" button? I wish users would tap the "review" button and write a long positive review on the app store where they ...
neoneye's user avatar
  • 921
13 votes
3 answers
771 views

What are some of the negative consequences of using dark patterns in design? [closed]

After reading up on dark patterns ( http://darkpatterns.org/ ) and radical persuasion design, I have a question. What examples are there of companies facing consequences (like litigation, lost ...
RianVDM's user avatar
  • 257
24 votes
11 answers
1k views

Is "user experience" evil?

The discussion started when a fellow UI designer said that she was proud of working "making people lives better" as opposed to our fellows at the advertising dept, all day long "cheating people" ;-) ...
luna1999's user avatar
  • 1,041
11 votes
4 answers
1k views

Marketing opt-in/out preferences

Has anyone seen any evidence of best practice for displaying marketing opt-in/out preferences? I'm trying to convince a client that it's not a good idea to make it "difficult" for users to opt out of ...
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