Questions tagged [cta]
a CTA (call-to-action) is a user interface element, typically a button, that invites the user to take a specific action as indicated by the label of the call-to-action element.
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2 buttons that do the same thing
I have a client that wants me to put 2 buttons on a page that do, look, and say the same things. The button would say 'Apply'. The rationale of the client is that he doesn't want people to miss it, ...
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Default button OK or Cancel [closed]
What is the most preferable default button for submitting a form (like a login page)? OK or Cancel?
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can you have duplicate Call to Actions (CTA) on a Page?
What is the number of duplicate CTAs that we can have on the page? For example, "Request for a demo". Can this CTA appear more than once?
Thanks in advance. :)
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Does it matter if I capitalise my call to action?
I'm keen to know if there is any research/thoughts on the text formatting of the main call to action which affects the conversion rate optimisation!
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Outline Button, how they affect UX?
With iOS 7 Apple used buttons with rounded rectangle borders (Outline Button).
But, Apple has moved away from buttons with rounded rectangle borders. Because they found that kind of buttons decreased ...
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"Sign Up/Join Now" versus "Learn More/Find Out More"
Does anyone have any insight regarding the use of a Sign Up "Call to Action" (CTA) versus a Learn More CTA? Here's my thinking:
"Sign Up" is ideal in situations where the lead is MOST informed about,...
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"Go back home" or "Home" as CTA label in 404 page?
I'm working on a 404-page design, and after the title and description there is a CTA button
not sure to use which one?
is it better to use "Go back home" or just "Home" as button label for CTA
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CTA link should be opened in new tab?
I have built an new app and also for the same I have built the landing page as well.
I have my primary CTA(Call To Action) button which is download this app on Play Store, which looks something like ...
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Form button - After selection state
On my website, there's a short form where the users need to make a selection (Green or Red) and then submit their request.
The currently applied method for the button state after making the selection, ...
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How to deal with multiple CTA for different applications linked on one page?
On the Capital One website, there is a component which has 15 different products/services with separate sign up and log in CTAs.
This is a potentially confusing (or at the very least hard to scan) ...
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Duplicate CTAs - recommendations, pros and cons?
Hows does everyone feel about the solution below where there is duplicated CTA buttons at the top and bottom of a module?
We've some data to show that both buttons are being clicked but is this good ...
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On some screen sizes the CTA goes below the fold
I'm designing a web site and i have two buttons one below the other on the landing page. One is a primary button and the other is a secondary button.
The structure of the page includes an image which ...
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How do I ensure my user knows there's more data below this floating CTA?
I have a mobile form, on which the CTA is lower on the page, so a sticky CTA indicates the action for the form upon first glance for users. But, how do I deal with content that is hidden because of ...
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CTA is being hidden by keyboard on long form in mobile
While working on long forms on mobiles, such as multiple business expenses, the CTA to finalise adding is getting hidden by the keyboard. The common way of putting one input field and one cta may not ...
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Card with Button or Completely Clickable Card
If a card has a button, the CTA will be clearer but it'll be more useful from usability point of view if the card completely clickable.
So in mobile, will a card with button or a completely clickable ...
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Filled CTA vs Outlined CTA. Which is more performant?
As a user, I don't feel it adds or takes away from the experience all that much, but I'm inclined to think that a filled-in (coloured) CTA button is more prominent and therefore likely to be clicked ...
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Call to action button within/out of a table on a pricing page
I am wondering if there are any points/reasons regarding UX in defense of either one of those two solutions: the CTA outside of the table at all or in the bottom "section".
Not minding the colors ...
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Better CTAs for 'Save & exit' and 'Save & done'?
I've got a bit of a language block for the final stage of a form-filling journey where the user can either
Save what they've done, quit and return later
Save what they've done and lock it so no ...
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Notification to jump to specialist content in feed
Is there a "best in class" example of how to direct users to a specific bit of content in their feed?
I am working on a pilot app that curates articles for students and I am looking for an effective ...
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Pros and cons of making hero image clickable
On the meeting with website stakeholders I was asked why not make hero area clickable and lead to promotion page in addition to CTA button leading to the same promotion page?
Since it never occurred ...
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A good CTA for Augmented Reality function?
I am designing a consumer app for enhancing a museum visit. At the entrance users can use the Augmented Reality functionality to frame the exhibition poster and see a video overlay. How do you design ...
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Best Practice - User Action in an Empty State
Is there an established best practice, backed up by research, that deals with an empty state with multiple CTA for the same action?
For example, this empty state from Dropbox:
There are multiple ...
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CTA repetition - Is having CTA in nav, hero, and footer overkill?
This is a pretty common design.
Theres a CTA in the hero and nav with the same CTA and when you scroll to the bottom theres also another CTA that says the same thing. It feels a bit repetitive to me, ...
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Should one use the same color for CTA buttons across a site?
Should one use only one color, for example green, for call to action buttons across a website?
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Do users notice text changes on call to actions?
Brief product Description
So I have been working on a digital project where the product is an online presentation software where the user(Teacher) has presentation slides to select and
conducts ...
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Label to dismiss a dialog box?
I have a dialog box that is asking a user to confirm the cancellation of a task.
Since the main CTA already says, "Yes, cancel this task", it might be confusing for the action to exit the ...
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Sign Up vs. Add to Cart CTA for different product types' product detail pages
So we have a webinar business that offers users the option to sign up for an upcoming webinar as well as a purchase a recording of a past webinar. Every webinar (upcoming and recorded) has it's own ...
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Any standards for :visited styling for CTA buttons?
I have used :visited in CSS for links for a long time and understand their value. However I have not thought of using it for buttons. My "CTA buttons" are usually soft CTAs that direct to valuable ...
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When can you have too many CTA's on your website?
I used to have a single CTA right below the page fold. I was advised to increase CTA section on my SaaS offering (https://divshow.bytebeacon.com). I thought that and a login button on a sticky ...
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How to display a CTA on mobile
With the CTA on my site instead of just saying 'See More' or 'Learn More' I've tried to be more specific as in it relates to the content.
For example I have this one CTA that says 'Plan your wining ...
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CTA Intent - Complete the present task or proceed to future task?
I want to understand the real motive of CTA. Call-to-action, as it abbreviates, is it the action to be performed based on the present context or is it based on the future action that will have to be ...
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Landing page explianer video embedded vs modal
We are looking at putting an explainer video on our home/landing page above the fold next to our main CTA's to sign up or request a call.
I've seen two main ways to do this:
Embedded - the video is ...
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Is there any data on adding directional arrows to text links or buttons that help increase conversion?
Does anyone know of any data that backs up adding directional arrows to CTAs whether text links or buttons? I always personally felt it was just added noise or bespoke design aesthetic but I'm curious ...
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"Use for all?" function - what's a good UI?
Background: Recruitment software... Users can select multiple jobs and set the end date of those jobs all at once... Often, users will set all of the jobs to have the same end date...
To prevent ...
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What the best "Add To Cart" button action?
In which situation should I choose each of the alternative bellows?
After click on "Add To Cart" Button:
1. Keep on the current page, make animation on the "Add to cart" button to show the item was ...
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It is a good idea to use a cta button on a search bar for an app?
In our company we’re creating an app about apply for jobs. Its main features and functionalities are: search all kind of jobs, list of results, and of course apply among other things.
The home page ...
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What are peoples experience of sticky actions on the bottom of the browser and is visibility an issue?
I've been tasked with a project that is a careers site and there is some speculation on the need for a large button saying 'Apply now' sticky on the bottom of the browser like the attached image:
I ...
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Where I can put the CTA button in a process steps?
I'm working with a Process, this process has 5 steps.
I don't know what's the best place to put the "Next" or "Continue" CTA button.
I have 3 options:
Top-right on the header, this options is ...
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Why on all real estate websites you need to click to show the phone number?
I've noticed that on all real estate websites, any country, in the details page of a property, there's always a button/field that says "show phone number"... and all it takes to see the phone number ...
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Is the information displayed on my landing page too much? [closed]
I've launched the website https://XXXXX.com/ a month ago and have now added a landing page to the website to draw more visitors. The landing page consists of four pictures that display different ...
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Only button linked or whole item linked?
A site I'm working on has summary panels, with an action button to continue or view more details on that item.
I'd like to make the whole panel clickable not only the button. Are there any negatives ...
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Multi Select Drop down, overlay with CTA buttons
Have a multi-select dropdown - which on expand is overlaying the CTA buttons on the form. I have to click elsewhere for the dropdown to close, (since it a multi-select dropdown the general behavior of ...
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How to deal with optional form step & call-to-actions?
Situation is as follows:
A user responds to another users request with some details of his offer. Some of these details are required (step 1) and some are optional, but help the requester even better ...
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Using a dropdown split button for 'Log In'
Something isn't sitting right but I can't tell what it is. I've not seen this pattern before.
Can you spot the UX/UI deficiencies in this proposed pattern? Or are you fine with it? This is found on ...
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Why don’t some SaaS buy buttons go to checkout?
I’m seeing a trend when looking at pricing pages for online saas applications. When you see a tier with the price and features you want you can hit the “purchase” call to action button. But, instead ...
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Red CTAs, once again
The app I'm working on is using red CTA buttons.
We use one CTA/screen (or at least that's what we do since I joined).
I have now people questioning how effective red CTA buttons are.
We don't have an ...
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CTA on mobile screen that prompts another CTA
I'm currently designing a mobile screen that has a floating CTA bar at the bottom of the screen (see picture below).
The issue that I have run into is that the "Inspect" CTA at the bottom of ...
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Placing CTA in left or right side?
Most websites will have the main form ( book a hotel, a flight etc. ) placed either on the center of the page or on the left side. I cannot recall any that has it placed on the right side.
The ...
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Icon on a Call to Action Button - Best results
I'm wondering if there are some icons better than others for the main action button on a homepage's hero banner.
In some case it would depend on the context and what the button is requiring the user ...
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Spacing out a Headline, body, and CTA button
Is there a standard on what is the better way to space out a Headline, body text, and button link?
Using a margin-bottom on the headline and body?
Or using a margin-top on the body and CTA button?
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