Questions tagged [copywriting]
the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with the [copyright] tag.
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Facets Categories: singular or plurals?
In labeling facets should the categories be plural or singular? Examples: years, authors, model, etc.?
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Acceptable pleasantry for ending transaction?
Today I was thinking of friendly way to end a transaction on my webpage. For the purpose of this question think of it as a standard receipt/confirmation page at the end of a shopping order.
Most sites ...
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How to display different levels of importance?
On one of my projects I am currently trying to solve a problem of levels of importance. Due to technical reasons we need five levels of importance, which would be shown to the user in some abbreviated ...
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When is it better to use "You" versus using the user's name?
Currently we are designing a task management system that notifies users of current tasks they need to complete and about the status of tasks they have assigned. We are struggling with using "You" ...
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Does the term "Wallet credit" or "Store credit" makes more sense to users
Working on the returns module of an ecommerce website and app, when the user returns something they can decide to get credit added to their virtual wallet (which can be used to buy other products on ...
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Should I include the word 'this' in an in-paragraph hyperlink?
I have the following text as my signature in some other fora.
Those interested in Arts and Crafts, please Commit to this stackoverflow proposal!
Well, I read somewhere that hyperlinks shouldn't be ...
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How to differentiate two types of gift subscriptions
We currently offer two different gift subscription types. There is a one time gift, and a recurring gift. I'm trying to figure out the best terminology for the user to understand what a recurring ...
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What do you call a website which is not in beta, but a re-launch with possible teething problems?
We are launching a new website soon. We have ran some beta versions to users, but we are going to finally press the button, turn off the old one and only have the new website.
I want to let users ...
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Checkbox Label Clarity
I have a checkbox that is used to toggle a filter on a returned set of data displayed on the page. The data consists of rows of media items (i.e. photos, video, docs) each with a date range during ...
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Should I offer an "If your download does not start..." option?
I'm designing a web app where you can download a single file or a dynamically-generated zip file of several files.
For single files, I am planning for the file to be downloaded immediately.
For ...
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What should I call users who are not banned?
I'm writing an application to manage users. To avoid clutter, I want to create two tabs: Users and banned users, which is going to look like this:
What should I call users who are not banned?
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A better name for "Non Archived" entries
My app shows a list of items that require the user's attention, and allows to "archive" some of them, and access the archived items later (like in Gmail)
I can't figure out a name for the "Non ...
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Alternatives to the word "credential"
I am currently working on an account management page, where the user can edit their sign in credentials. I'm looking for a strong CTA term that is not "Manage your credentials". There is secondary ...
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Copy question: What to call credential management
I am looking for help deciding on CTA copy, for a button that launches the credential management page. This page will allow a user to update their credentials, the user can:
Add a password (If one ...
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Reminder text for an iOS meditation app
I wanted to see what your thoughts were on the simple reminder text that comes up when a user has turned reminders on for a meditation app I've built.
As of now it is "This is your reminder to ...
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The pitfalls of rewording common phrases such as 'FAQs'
Personally, I'm not too keen on the phrase 'Frequently Asked Questions' - I think more often than not it provides a negative connotation where one isn't warranted.
Now obviously this is a very common ...
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Conceptually similar but actionably different choices in a modal
I have a modal in which users can choose between
removing a user entirely
withdrawing the user while leaving an archival entry in the list
cancelling out of the modal without taking any action
My ...
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Best way to differentiate "downloading content" and "downloaded content"
I'm working on an iOS app that lets users download and watch video content. In the playlist section I'm trying to find a way to clearly show what titles are being downloaded, and which ones have been ...
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Is the usage of exclamation marks in copy jarring to users?
I've always been taught that exclamation marks in body, header or even any other text, is jarring to users, however, I'm not too sure why that is, if it is in the first place. I'm not talking about ...
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Should a CTA name use more casual/friendly language or direct language
I am currently working on a project where a user configures their product and the next step for our user is to click a CTA to contact us about this product. Our main success metric is the successful ...
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Is it ok to include an image in email signatures?
Over the years my company has had anniversaries, won awards, and done various other noteworthy things. For each of these "major" events, someone in HR will ask everyone in the company to include some ...
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Coming Soon Mobile App - How do I ask for users email?
I'm creating a landing page for my app which will have an input for user's email if they want to be notified when the app launches. My question is what is the best copy to accompany the email input?
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alternative to 'menu' when placing text with a hamburger nav stack icon
Ive been trying to think through some alternative text to place next to a hamburger nav icon.
I feel 'menu' sounds like a restaurant, although the only other thing i could think of was to use the ...
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Should map markers be called pins or markers?
For reasons I won't explain, I have to change the word 'issues' to something different in our UI.
'Issues' corresponds to the number of map markers on a user's map.
Should 'issues' be changed to '...
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Alternatives to "Like", "+1", "Bookmark", and "Favorite"?
I'm building a web-app where users indicate that they "like" feed-items published by other users. The act of "liking" also inherently bookmarks the feed-item as well as the publishing user. I'm ...
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Is it OK to phrase the title of a modal as a question?
Modals are often used to force the user to make a decision, so they're basically questions. Is it ok to present the question in the title of the modal?
Something about it rubs me the wrong way.
This ...
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What is the best phrasing for "starting price" of a product on ecommerce site?
On an ecommerce site, I'm showing products and a starting price. Should I say:
1. "As low as $50"
2. "Starting at $50"
3. "From $50"
4. "$50 and up"
5. other?!
Please see mockup with 4 examples for ...
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145
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Alert box wording [duplicate]
What do you think would be a good alternative word to 'Cancel' on an alert box. An example message is:
You are about to change your password, press confirm to change or cancel to ...
Then I have '...
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354
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Microcopy for searching
I was designing a microcopy for searching friends on an online community. I want to enable users to search either by names/emails or comma separated criteria. I made a draft wireframes shown on the ...
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"New" vs. "Create"
For buttons that initiate some content creation interaction, which label is better:
"New X" or "Create X"? Are there specific uses that in which one is better than the other?
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In the UXD process who owns the body copy?
I am currently working on a web based application and we have wireframes and style guides. Our process works something like this ... designs for each major flow are prototyped and visual creates the ...
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Update vs. Save
I'm working on an application that has a lot of CRUD functionality.
When creating an element, I have a button labeled with "Save".
My original thoughts were to bring this "Save" button across all ...
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Next vs. Continue
Is there any situation in which either Next vs. Continue would be more appropriate to use?
I'm working on an application that has many, many different forms (data entry), and have been using the word ...
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Ordering of website developer, development years and copyright sign in footer
Are there any specific etiquettes or reasons to organize the following details to a footer in some order?
[Developer]
[Years]
(C)
Currently my data is organized as:
[Years] [a href="dev's site" ...
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Save vs. Submit vs. Done vs. "Specific Action"
I am working on a Web Application (not a website with forms). It is a fairly exhaustive system with 250+ unique pages design. It has pages/sections/ settings where the main “actions” to be performed ...
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Best text/copy to label a CAPTCHA with?
I don't want to hear why CAPTCHA's suck for user experience, I already know the pros and cons.
I am using CAPTCHA on a website that has an older audience that may not be familiar with what CAPTCHA's ...
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Writing quotes of a business name with star as hyphen
I have a business with a name e.g. "my business".
Wherever you see the company name it's always written as my★business - the company logo is similar and anywhere we write the name on the ...
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Should auto notifications include greeting / salutations?
I have built a template to follow when creating auto notifications from an internal system (for employees only), I had been advocating for including the greeting Hello <Name>.
Currently the ...
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Airport kiosk signage title
I am designing signage for a Kiosk machine, which lets departing travelers deposit their leftover foreign money into various online products such as e-wallets, e-gift cards, or a donation.
It will be ...
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How can the word "feedback" in the header affect potential new customers?
Background of my project
I was recently asked to implement pages for customer feedback. This is aimed at customers who just bought one of our products. It is a major purchase of medical equipment.
...
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Correct wording in UI
I want to insert a sub menu called "X axis".
Should it be "X axis", "X-axis" or something else?
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How to ask for a user's identity?
My company is working on an internal phone application to be used by many users that requires authentication. Based on historical data, we can assume the likelihood of a user's identity at a given ...
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Studies about personal message from company leadership?
I have a wireframe that I have created for a private business portal. The site is for private testing groups of experimental equipment.
Since most users will be volunteers, I was wondering if a ...
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What is the correct way to reference GUI controls when writing content and copy
I'm writing documentation. It's technical documentation and my audience should be tech-savvy.
However, I have reservations about referring to UI elements in an interface by the terminology that ...
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Do savings and subtotal need to be displayed on a product page?
We are designing a product page and I think having money you saved and subtotal is redundant as it appears in cart and during checkout. My colleagues think "You saved a total of $XX.XX" is crucial. ...
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Who/how/when is content handles in a (less than ideal) UX workflow?
In the several corporate UX settings I've been a part of, once consistent pain-point is content. A bit reason for that is that rarely do I see dedicated technical and copy writers on staff who are ...
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how should help text be written
I have a fairly large CRM-type Sass application for which I writing the help section. I'm wondering how should the help be best written:
1) When you press the blue button, you will do something cool
...
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Which is the more common term used: Preferences or Settings?
Given that preferences and settings are roughly equatable to users of websites, it seems the more commonly used term would be preferable for the sake of being more readily understood. I haven't been ...
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How to label a view toggle that determines whether to show "checks" and "deposits" in separate tables or to combine all transactions in a single table
I am working on an accounting form that shows a month's worth of bank transactions. The transactions can be displayed as either one table showing checks and another table showing deposits or as a ...
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Does the following constitute a user story?
I am creating user stories for the first time. I understand the basics:
As a <role> I want <goal> so that <benefit>.
I am ok writing things like 'as a customer I want to be able to submit ...
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