Questions tagged [copywriting]
the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with the [copyright] tag.
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Ask for donations vs ask for investments
I have created this site: https://crypto4ngo.org
Project pages at the site ask to buy tokens (our own new cryptocurrency) by sending Ether (a kind of cryptocurrency) to a certain Ethereum address.
I ...
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Should software refer to itself in the first-person, especially in error messages?
(I've searched this StackExchange site for posts relating to the use of first-person pronouns, but all I found concerned how to address the user and not the software, e.g. Form instructions/guidance - ...
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Is the noun "Trigger" a trigger-word to avoid?
In the document model for a rich messaging experience, my internal model is a hierarchy of Scenes and Nodes on them, with attached Triggers that invoke Actions.
I'm exposing that hierarchy in a tree-...
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Periods in UX/UI microcopy?
What are your thoughts on where terminal punctuation should be used in microcopy? Titles, touts, and help text, error messages, bulleted lists…
I tend to think periods only have a place in body text ...
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Link CTA to another page - Can it say "[Action] now"?
I've seen in a couple places both web and mobile where a hyperlinked phrase serves as a CTA. Its form is something like, "Redeem now for..." or "Enroll now.." Clicking or tapping the link leads to a ...
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How to best test different navigation titles
Does anyone have any experience testing navigation titles? I am having a hard time coming up with copy that is intuitive to the customer so that they know what the page encompasses before having to ...
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What should be the content of a post submitted form validation message
Say I have a form, I submitted it, and received an error.
While each field with error is marked in a red frame and has an icon, and mouseover shows the exact reason for this error.
should the ...
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What's the difference between copywritting and microcopy?
What's the difference between microcopy and ux writing? I think UX writing is just a parent topic for microcopy, but I'm not sure.
From what I understand:
UX writing: Is concerned with all aspects ...
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Difference between copy and microcopy, copywriting [closed]
I am an UX newbie, but I read a few articles and I keep stumbling upon words copy and microcopy. Can someone tell me what they are? Some practical example would be great. Also what is copywriting?
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Tech Writing: What to call list columns?
I'm currently re-writing some software documentation for users, and I'm stuck on how to label the columns on this page, which lists files that you've recently exported from the system, with various ...
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Home page to communicate two different services of equal importance
I understand that this could be a duplicate question, but I feel that none so far have answered mine.
My client has two services, and he wants one website essentially split into two sections which ...
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Is it possible to measure pretentiousness of a word?
Content obviously plays a huge part in how a UI is perceived. A beautiful UI design with ugly words and phrasing will still be a bad outcome.
I am currently debating if the word 'wanderlust' is too ...
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"Get 50 widgets free and $y thereafter" vs "$y, first 50 widgets free"
Is there any evidence that the order of this promotion copy matters?
For example, let's say I want to give away 50 widgets for free and start charging $10/month thereafter. Which copy generally ...
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Microcopy - Is the CTA verb "See" in line with ADA?
I'm a UX copywriter on an agency design team with a corporate client. I keep on seeing View in their CTAs (other places, too), which is a little formal for our tone. See or some other verb seems ...
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What is the difference between "report spam" and "report abuse"?
In collaborative tools, users can sometimes leave inappropriate comments. Platforms try to deal with that by allowing users report inappropriate stuff.
Google+ uses "report abuse", as a button in the ...
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How to deal with optional form step & call-to-actions?
Situation is as follows:
A user responds to another users request with some details of his offer. Some of these details are required (step 1) and some are optional, but help the requester even better ...
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Do you need to state the number of comments to load?
I'm working on a button that loads old comments in a commenting system. There are instances when hundreds or even thousands of comments need to be loaded.
Would be be better to just say, "Load ...
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Error/ success messages: File not downloaded or File was not downloaded. The download was stopped or interrupted by another file download
Error/ success messages in web apps.
Material design writing style, recommends to be simple and direct.
Here's an example they give:
The advice is easy to follow in one-sentence messages. But what ...
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Undo is "done" or "undone"?
After you click "undo" the action is either completed immediately or you see the percentage that shows the progress.
I'm interested in the second case.
As it might take some time to complete this ...
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Which is the proper grammatical structure of page titles? [closed]
We have a pages that are labeled inconsistently and I suggested that we use more affirmative syntax.
"Manage Audiences" is a page title which reads poorly and doesn't sound right. "Audiences," is ...
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Most effective "free trial" button copy
Are there any studies comparing the click-through rate for various free trial button labels? For example "Start free 30-day trial" vs. "Try now".
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how to reduce content scrolling without reducing a story?
This is what I came up with: (summarized version)
After finishing the page I got user feedback (design leaders from the UX community). The feedback that I got was that it lacked storytelling and ...
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"change subscription", "manage subscription", "pricing" how to name the button that leads to the pricing page?
Сontext:
It's a web app. In your profile settings, there's a payments tab, where you can see your whole payment history neatly organized in a table.
Above the table, there's a button.
When you ...
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How to word the message before "Undo" button?
In our web-app's ui there's a few actions you can undo.
For example, you can delete messages or comments. To do that you click delete next to it. Then, there's a message that informs that action was ...
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"1 other" or "one other"?
It's used multiple times in the UI, in different lists, like: users in the dialogue, users in your project.
Example:
Tom, Bob, Linda, and 1 other.
Tom, Bob, Linda, and one other.
For all the other ...
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Should I use the word successfully in pop-up messages?
The workflow:
User clicks on a button that triggers some action. On top of the screen appears a small pop-up that informs about the result of an action (successful or not).
For example:
New files ...
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What is the better thank you message, after user submits contact request? [closed]
After user submits some question or suggestion on the contact page he is redirected to the "Thank you page".
Which is the better way to say thanks and tell how soon will they get their reply?
(we, ...
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Should labels in forms follow the same grammar rules as titles
http://grammar.yourdictionary.com/capitalization/rules-for-capitalization-in-titles.html
At the company I work at, we follow certain rules for capitalization in titles.
But currently, we're having a ...
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How many characters can notifications have on iOS?
I'm writing guidelines for drafting notifications. Is there a hard numeric limit on how many characters can be in a notification?
I'm especially interested in compatibility with older iOS versions: ...
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Should definitions be shown in a list, if not all definitions are available for the list?
So I have a list of terms that all have different definitions, however some of those definitions have not be added to my system for various reasons. There is a debate going on whether it is more ...
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Microcopy - Upgrade Once / Lifetime Upgrade / One-time Upgrade
I have a freemium iOS only mobile app that i'm currently working on.
The app give the user free limited access, and when the user requests access to a premium feature, I'm popping the option to ...
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How to explain that a feature is only "partially" secure?
Background
I'm working on a mobile app for an institution that has a sharing functionality for documents that may contain private information. The user can send a document that exists in the app by ...
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Optimal Number of Bullet Points in Copy (Are odd numbers better than even numbers?)
When displaying bullet points in text or in a slide, is there an optimal number of bullet points?
I remember some marketer telling me odd numbers 3 or 5 are better digested but can't find any ...
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How do we ensure our staff read instructions aloud?
As Jakob Nielsen demonstrated:
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
We have a business application used by call ...
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Is there away to Use Label Text instead of popup confirmation Message?
On Mobile app, I am going to try to decrease and avoid user clicks. My idea is to display text (some words) on same page and use a label instead of using a popup confirmation message.
So, what is the ...
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Naming of automatic and semi-automatic software calculation function
I'm having trouble discerning how to name an auxiliary function/button in our software. The first already exists and essentially performs a one-click automatic calculation. The need is for a secondary ...
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places on ecommerce website where we can inject brand personality
what are some screens on an commerce website where we can inject brand personality, using visuals and copy
e.g. https://www.pinterest.com/angstrm/fun-404-page/ is a typical example
some other places ...
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"Contact support" button
What text alternative should I use for a contact support button?
The motivation for this button shouldn't be to solve a problem, but to aid in the exploration of the software.
I’m thinking of "need ...
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"Customer" or someting else?
Now designing an app for two sided market - for interpreters and their customers. So there would be two sections - for interpreters and for customers. I have stucked a little bit with the titles in ...
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User feedback on multiple removal from items list
Think about the Photoshop History Panel….
When I want to remove an item in the middle of the list,
all of the subsequent items will be removed.
I have a list with this behavior - I don’t know if this ...
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Which is the most common symbol or abbreviation for the word "number"?
I'm fully aware of the numero sign (it's the default way in my language), but in English I have seen the numero sign, number sign, the no, num and numb. abbreviations and so on.
For example, the ...
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How would one go about designing a linguistic tone in copywriting?
For example, a startup might have more of a conversational or playful tone, a law office might be more serious and straight to the point. Obviously this affects the users interpretation of the site. I ...
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Questions vs. Commands
Is there any consensus as to whether users respond better to prompts phrased in the form of a question or in the form of a command? For instance:
"Which application would you like to run?"
vs.
"...
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Why does a copyright on a website include? [duplicate]
I'm designing a new site and I take ideas from sites but mix them around a little bit. All companies have the copyright on their footer, what does the copyright include?
For example, can you ...
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Right-click menu vs. shortcut menu
Which is the industry standard for technical communication when referring to the menu that opens when a user right-clicks an item on a screen? Is it called the right-click menu or the shortcut menu?
I'...
user162341
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How to show brand & logo for every images on an E-Commerce website?
I am working for an E-Commerce website, the company sells goods Online and they took photos from goods and products. They work on it a lot and spend time and money and don't like other websites copy ...
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How well do users understand the word “Filter”?
How well do users understand the term “Filter” when used as the label for an interface control?
Ideally the label would reflect specifically what you're filtering by - “date” or ”status” for example, ...
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Do you use the word "please" on your website? [duplicate]
We are developing a new product/website and one of our product managers said we should never use the word "please" either on our website or in our transactional emails.
Personally, I disagree. We ...
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Made With Love in (somewhere) / Coded With (heart symbol) by (somebody) trend [closed]
In footers everywhere I'm seeing those lines that say "Made with love in San Francisco" or "Coded with (heart symbol) in New York", or some other variation. They seem to be really popular. My ...
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Is it okay to provide a signature in a confirmation box?
I'm providing counseling on an enterprise IT solution that delivers Windows security updates the way they want, and the message they want to use feels off.
The system delivers a dialog box once ...
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