Questions tagged [copywriting]

the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with [tag:copyright].

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66 views

How do you encourage deletion of something without putting the user off?

Scenario: A manager has access to her team members data on an internal system. She also has access to certain team members that have since moved to another role or under another manager. We want the ...
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1answer
64 views

Term used for notification on your device from a website

What would you call the notifications from a website on your laptops/desktops/tablets? A. Web notifications B. Desktop notifications C. Browser notifications
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2answers
62 views

How to better communicate change of name to existing users?

Our product has in the recent years grown and I think that to a new user, a different taxonomy would make more sense. The good thing is that we don't quite have too many existing users yet so I think ...
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2answers
97 views

Character to designate default list item

If I want to designate an item in a text-only list as default, is there some standard character or symbol that I can use? I considered using *, but it is commonly used to designate modified files, so ...
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1answer
51 views

Suitable header for search quicklinks

I'm working on a design for a site that helps users calculate how much tax they will have to pay for a given salary. I've included some quick links underneath the salary input, but I'm struggling to ...
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2answers
131 views

How to inform user that change will take time to reflect?

A form edit page works on the following logic: If number of changes made during edit > original inputs, it can take up to 30 days for the changes to be reflected on the UI. If the number of ...
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2answers
95 views

Should email-address be a fallback for salutation in e-mail, when there is no first name known?

So within the platform, first & last name is optional. When we send out emails with salutation, should we fallback to the e-mail address as a name (when first name = null) or should we just leave ...
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2answers
57 views

Keeping alert messages the same on desktop & native app

For a given alert/error message, a version that specified why it was happening and how it can be resolved tested the best on desktop. The current message is 173 characters long (including spaces). But ...
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2answers
124 views

Ask for donations vs ask for investments

I have created this site: https://crypto4ngo.org Project pages at the site ask to buy tokens (our own new cryptocurrency) by sending Ether (a kind of cryptocurrency) to a certain Ethereum address. I ...
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10answers
11k views

Should software refer to itself in the first-person, especially in error messages?

(I've searched this StackExchange site for posts relating to the use of first-person pronouns, but all I found concerned how to address the user and not the software, e.g. Form instructions/guidance - ...
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3answers
109 views

Is the noun “Trigger” a trigger-word to avoid?

In the document model for a rich messaging experience, my internal model is a hierarchy of Scenes and Nodes on them, with attached Triggers that invoke Actions. I'm exposing that hierarchy in a tree-...
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3answers
196 views

Periods in UX/UI microcopy?

What are your thoughts on where terminal punctuation should be used in microcopy? Titles, touts, and help text, error messages, bulleted lists… I tend to think periods only have a place in body text ...
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1answer
54 views

Link CTA to another page - Can it say “[Action] now”?

I've seen in a couple places both web and mobile where a hyperlinked phrase serves as a CTA. Its form is something like, "Redeem now for..." or "Enroll now.." Clicking or tapping the link leads to a ...
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2answers
259 views

How to best test different navigation titles

Does anyone have any experience testing navigation titles? I am having a hard time coming up with copy that is intuitive to the customer so that they know what the page encompasses before having to ...
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1answer
87 views

What should be the content of a post submitted form validation message

Say I have a form, I submitted it, and received an error. While each field with error is marked in a red frame and has an icon, and mouseover shows the exact reason for this error. should the ...
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3answers
195 views

What's the difference between copywritting and microcopy?

What's the difference between microcopy and ux writing? I think UX writing is just a parent topic for microcopy, but I'm not sure. From what I understand: UX writing: Is concerned with all aspects ...
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1answer
179 views

Difference between copy and microcopy, copywriting [closed]

I am an UX newbie, but I read a few articles and I keep stumbling upon words copy and microcopy. Can someone tell me what they are? Some practical example would be great. Also what is copywriting?
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4answers
131 views

Tech Writing: What to call list columns?

I'm currently re-writing some software documentation for users, and I'm stuck on how to label the columns on this page, which lists files that you've recently exported from the system, with various ...
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2answers
95 views

Home page to communicate two different services of equal importance

I understand that this could be a duplicate question, but I feel that none so far have answered mine. My client has two services, and he wants one website essentially split into two sections which ...
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4answers
162 views

Is it possible to measure pretentiousness of a word?

Content obviously plays a huge part in how a UI is perceived. A beautiful UI design with ugly words and phrasing will still be a bad outcome. I am currently debating if the word 'wanderlust' is too ...
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1answer
97 views

“Get 50 widgets free and $y thereafter” vs “$y, first 50 widgets free”

Is there any evidence that the order of this promotion copy matters? For example, let's say I want to give away 50 widgets for free and start charging $10/month thereafter. Which copy generally ...
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1answer
72 views

Microcopy - Is the CTA verb “See” in line with ADA?

I'm a UX copywriter on an agency design team with a corporate client. I keep on seeing View in their CTAs (other places, too), which is a little formal for our tone. See or some other verb seems ...
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3answers
444 views

What is the difference between “report spam” and “report abuse”?

In collaborative tools, users can sometimes leave inappropriate comments. Platforms try to deal with that by allowing users report inappropriate stuff. Google+ uses "report abuse", as a button in the ...
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2answers
178 views

How to deal with optional form step & call-to-actions?

Situation is as follows: A user responds to another users request with some details of his offer. Some of these details are required (step 1) and some are optional, but help the requester even better ...
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3answers
73 views

Do you need to state the number of comments to load?

I'm working on a button that loads old comments in a commenting system. There are instances when hundreds or even thousands of comments need to be loaded. Would be be better to just say, "Load ...
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4answers
614 views

Error/ success messages: File not downloaded or File was not downloaded. The download was stopped or interrupted by another file download

Error/ success messages in web apps. Material design writing style, recommends to be simple and direct. Here's an example they give: The advice is easy to follow in one-sentence messages. But what ...
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4answers
191 views

Undo is “done” or “undone”?

After you click "undo" the action is either completed immediately or you see the percentage that shows the progress. I'm interested in the second case. As it might take some time to complete this ...
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2answers
80 views

Which is the proper grammatical structure of page titles? [closed]

We have a pages that are labeled inconsistently and I suggested that we use more affirmative syntax. "Manage Audiences" is a page title which reads poorly and doesn't sound right. "Audiences," is ...
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1answer
128 views

Most effective “free trial” button copy

Are there any studies comparing the click-through rate for various free trial button labels? For example "Start free 30-day trial" vs. "Try now".
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2answers
122 views

how to reduce content scrolling without reducing a story?

This is what I came up with: https://marvelapp.com/jjace4/screen/34738210 (summarized version) After finishing the page I got user feedback (design leaders from the UX community). The feedback that I ...
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2answers
49 views

“change subscription”, “manage subscription”, “pricing” how to name the button that leads to the pricing page?

Сontext: It's a web app. In your profile settings, there's a payments tab, where you can see your whole payment history neatly organized in a table. Above the table, there's a button. When you ...
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1answer
74 views

How to word the message before “Undo” button?

In our web-app's ui there's a few actions you can undo. For example, you can delete messages or comments. To do that you click delete next to it. Then, there's a message that informs that action was ...
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7answers
4k views

“1 other” or “one other”?

It's used multiple times in the UI, in different lists, like: users in the dialogue, users in your project. Example: Tom, Bob, Linda, and 1 other. Tom, Bob, Linda, and one other. For all the other ...
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1answer
86 views

Should I use the word successfully in pop-up messages?

The workflow: User clicks on a button that triggers some action. On top of the screen appears a small pop-up that informs about the result of an action (successful or not). For example: New files ...
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3answers
2k views

What is the better thank you message, after user submits contact request? [closed]

After user submits some question or suggestion on the contact page he is redirected to the "Thank you page". Which is the better way to say thanks and tell how soon will they get their reply? (we, ...
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2answers
2k views

Should labels in forms follow the same grammar rules as titles

http://grammar.yourdictionary.com/capitalization/rules-for-capitalization-in-titles.html At the company I work at, we follow certain rules for capitalization in titles. But currently, we're having a ...
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1answer
2k views

How many characters can notifications have on iOS?

I'm writing guidelines for drafting notifications. Is there a hard numeric limit on how many characters can be in a notification? I'm especially interested in compatibility with older iOS versions: ...
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1answer
23 views

Should definitions be shown in a list, if not all definitions are available for the list?

So I have a list of terms that all have different definitions, however some of those definitions have not be added to my system for various reasons. There is a debate going on whether it is more ...
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1answer
58 views

Microcopy - Upgrade Once / Lifetime Upgrade / One-time Upgrade

I have a freemium iOS only mobile app that i'm currently working on. The app give the user free limited access, and when the user requests access to a premium feature, I'm popping the option to ...
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1answer
147 views

How to explain that a feature is only “partially” secure?

Background I'm working on a mobile app for an institution that has a sharing functionality for documents that may contain private information. The user can send a document that exists in the app by ...
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2answers
436 views

Optimal Number of Bullet Points in Copy (Are odd numbers better than even numbers?)

When displaying bullet points in text or in a slide, is there an optimal number of bullet points? I remember some marketer telling me odd numbers 3 or 5 are better digested but can't find any ...
86
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21answers
17k views

How do we ensure our staff read instructions aloud?

As Jakob Nielsen demonstrated: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. We have a business application used by call ...
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1answer
106 views

Is there away to Use Label Text instead of popup confirmation Message?

On Mobile app, I am going to try to decrease and avoid user clicks. My idea is to display text (some words) on same page and use a label instead of using a popup confirmation message. So, what is the ...
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2answers
73 views

Naming of automatic and semi-automatic software calculation function

I'm having trouble discerning how to name an auxiliary function/button in our software. The first already exists and essentially performs a one-click automatic calculation. The need is for a secondary ...
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1answer
46 views

places on ecommerce website where we can inject brand personality

what are some screens on an commerce website where we can inject brand personality, using visuals and copy e.g. https://www.pinterest.com/angstrm/fun-404-page/ is a typical example some other places ...
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2answers
99 views

“Contact support” button

What text alternative should I use for a contact support button?
 The motivation for this button shouldn't be to solve a problem, but to aid in the exploration of the software. 
I’m thinking of "need ...
4
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2answers
100 views

“Customer” or someting else?

Now designing an app for two sided market - for interpreters and their customers. So there would be two sections - for interpreters and for customers. I have stucked a little bit with the titles in ...
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1answer
83 views

User feedback on multiple removal from items list

Think about the Photoshop History Panel….
When I want to remove an item in the middle of the list, 
all of the subsequent items will be removed.
I have a list with this behavior - I don’t know if this ...
1
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1answer
182 views

Which is the most common symbol or abbreviation for the word “number”?

I'm fully aware of the numero sign (it's the default way in my language), but in English I have seen the numero sign, number sign, the no, num and numb. abbreviations and so on. For example, the ...
2
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1answer
58 views

How would one go about designing a linguistic tone in copywriting?

For example, a startup might have more of a conversational or playful tone, a law office might be more serious and straight to the point. Obviously this affects the users interpretation of the site. I ...