Questions tagged [copywriting]
the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with the [copyright] tag.
306
questions
1
vote
1
answer
116
views
Is the word "loading" user-friendly?
Working on a feature for our app that tells the user when the app is loading. We want to include a loading spinner icon, and I think accompanying the icon with just the word "Loading" is ...
0
votes
1
answer
55
views
In which ways is bending French grammar for titles acceptable [closed]
I am copywriting for an app that also includes French as a language. According to official writing guidelines, grammar may be wrong for the sake of brevity, e.g. instead of saying "Would you like ...
0
votes
4
answers
115
views
Appropriate button copy if the user wants sales to contact them
We're integrating our app with another app via an iFrame.
In the "parent" app, the user would already be logged-in before they can download our app. So ie, we would already have their ...
- 1,325
0
votes
1
answer
54
views
Label placement on filters
Why almost all filters I find have their labels inside, as a placeholder? When the users select a value they lose context since the label is no longer visible.
Isn't it a better option to put the ...
- 317
0
votes
2
answers
53
views
"Relative date" as opposed to... what?
I'm thinking about a UI that allows users to pick an option between a day relative to "today" (and "today" moves), and an absolute date (E.g. August 20).
What are good short non-...
- 147
0
votes
0
answers
11
views
Example vs prompt question for placeholder copy [duplicate]
I am often torn whenever I have to write a placeholder copy for form fields, especially if it is a long text box where we want to encourage users to elaborate their points (e.g. reviews, feedback, etc....
- 1
5
votes
1
answer
858
views
Commonly used copy for private and public sections
We're working on a video conferencing platform that allows users to upload private and public files.
What copy is typically used for public and private sections?
Below are some ideas:
Viewable by ...
- 1,325
2
votes
3
answers
71
views
How to communicate that a player has disconnected from the match, but can still return?
I have a multiplayer game with a built-in chat panel and when a player formally exits the game (such that it is permanent), a message in the chat says X has left the game.
I'd like to also show a ...
1
vote
1
answer
104
views
Appropriate copy that is not offensive to the user
We currently have a marketplace that allows our users to claim job postings. Once the user claims the job, they are automatically assigned to it.
Some users are flagged because of previous bad ...
- 1,325
0
votes
3
answers
149
views
Where should we place a "New Item" link
Context:
In the "Returns" details page we have a form where we can add Items, that items represent what we want to send back(return) eg. 1pen and 2 notebook.
So I have a list of "n"...
0
votes
0
answers
29
views
More good microcopy for "absolute change" "relative change"
(I'm not native English speaker, sorry for my broken sentence)
We design software for financial trading. The wording of the functions used by traders includes "absolute change" and "...
- 1
1
vote
3
answers
59
views
Microcopy for conditional options
I am designing a chart where users can select a basket of products, and then view the prices for their selected items in a particular country.
Using a dropdown, users can select which country they ...
- 11
3
votes
0
answers
51
views
Assigning workflows on folders
I'm working on a rewrite of our Workflow feature. Workflows are optional, and you can apply workflows only on folders. Folders start with no workflows assigned to them. A folder can be a part of only ...
2
votes
1
answer
413
views
Any UX implications: Smart quotes and apostrophes when pasting from Word?
I have a question that I've found very little info on and it's only lately I've begun to become more curious about it.
Our web team normally copies content from Word into a CMS to update the website. ...
- 23
0
votes
2
answers
122
views
What do you call the element in the orange box?
Wondering what's this part is called in design. Also the string in the orange box is not included in the email content when you open the email. How this string is created? Generated automatically? ...
- 3
0
votes
3
answers
112
views
Which version gives a clear affordance on what happens when clicked?
I'm designing a drill-down chart that allows users to analyze meter readings at various locations in a factory. They are able to isolate a single location and see trends of the readings over time. The ...
- 10.6k
0
votes
2
answers
46
views
Revoking an invite - should confirmation banner be red or green?
I'm working on a feature where a user can send/invite other people to their organization:
The user can opt to revoke the invite. Once this action has been done, I'd like to display a confirmation ...
- 1,325
-1
votes
1
answer
80
views
What's good copy to indicate addition, deletion and updation of employee data?
We are creating a section in the our software that shows all the addition of new employees, deletion of employees who left the company and updates in the personal details of any employees. I am not ...
3
votes
2
answers
363
views
How do you localize the {verb} + {noun} pattern?
By example, if we take [Resend confirmation email], how would you localize that for Germany?
[Bestätigungsmail erneut senden] (noun + verb)?
Are there design guidelines available online?
- 31
3
votes
2
answers
178
views
Cancel Dialog Text - Is the wording here confusing?
I have a dialog that comes up when someone cancels creating a new piece of data.
They click cancel and the dialog says:
I’m worried this is confusing. What do you think?
Incase you can't see the ...
- 31
2
votes
1
answer
99
views
Should acronyms be pluralized in navigation menu?
Should sidebar menu navigation links be pluralized if the item is an acronym?
e.g. for a page where the user can manage a list of Local Area Networks / Wide Area Networks:
LANs, WANs
vs
LAN, WAN
I ...
- 431
4
votes
1
answer
939
views
To hyphenate or not to hyphenate: Grammatically correct or aesthetically pleasing text?
Marketing is asking us (Development) to change some UI text to be grammatically incorrect. Specifically, they're basically asking to remove hyphens from compound adjectives (e.g., 'thirty-foot ...
- 143
1
vote
1
answer
242
views
Academic degrees in forms
What form field labels tend to be used for pre-nominal and post-nominal academic titles in forms? Is e.g. "prenominal academic degree" used or is that too formal?
- 2,776
29
votes
8
answers
9k
views
No one is clicking my slide box popup - Can it be improved?
Earlier I asked when it the right time to prompt the visitor to opt in for web push notifications (they work on both PC and Android devices).
I was just loading the default prompt and every day maybe ...
- 427
1
vote
1
answer
58
views
What's the best way to present a feature as free, but only if requested
There's this feature we have that some customers really want. And we're going to be including it for free. However, from an economics perspective, there are a ton of savings to not having users use ...
- 9
-1
votes
1
answer
70
views
Best practice on Web Chat “not working right now” messaging
We are currently integrating a web chat functionality on a utilities website, where customers can query their bill, or changing plans etc. with their cellular bills.
The web chat will sit top right on ...
- 9
0
votes
1
answer
78
views
CTA label for mobile reporting page
I'm putting together a simple website that allows users to view football-related reports. Users are able to select from 4 report types (player, team, league, country). Depending on which report type ...
- 213
1
vote
2
answers
46
views
How can user research fit into a copywriting team?
Our content based website has a team that is responsible for writing and maintaining the content. The team's work is often ad-hoc and small in scope with tight deadlines. The future roadmap is not ...
- 113
10
votes
3
answers
1k
views
How to label resources belonging to users in a two-sided marketplace?
I read great advice on “Your” vs “My” in user interfaces and 'My Account' or 'Your Account'?
But neither deals with the special case of two-sided marketplaces.
Example - airbnb clone
Suppose a user ...
- 289
-2
votes
2
answers
77
views
“Donate a sum but allow me to take money back” - say shorter
The idea that the donor can take his or her funds back (unless he or she dies or like this or a set time in the future passes), to make it more appealing to donate. So, it is kinda bequest to a ...
- 171
0
votes
2
answers
76
views
Which tone of voice sounds better for a feedback feature?
I'm designing a feedback feature that lets users give feedback on the website. This will be multistep.
I'm trying to decide what kind of tone of voice should the buttons follow, as the content in the ...
- 10.6k
0
votes
0
answers
43
views
Getting feedback on the the service design element of a UX solution
I'm designing a feedback flow for a touch-less solution of a restaurant system. In this flow users are able to select any aspect they want to give feedback on. how would you address the service design ...
- 10.6k
2
votes
2
answers
103
views
"Manage Activity" or "Manage Volunteer"?
I stumbled upon a problem for copy writing, whether to display the copy write as "Manage Activities" or "Manage Volunteers". These two choices is supposed to be the replacement text in the pictures ...
1
vote
2
answers
59
views
Forms: question vs. imperative mood
When prompting the user to choose from a set of options, which of the following 2 ways is best?
"Select the payment methods you accept"
[ ] Method 1
[ ] Method 2
[ ] Method 3
"Which payment ...
- 340
9
votes
2
answers
1k
views
Empty state design for serious brands
I'm designing some empty state screens for an airline/train travel app.
I've looked at quite a few examples and what I noticed in most cases is
some humour in the copy or some kind of characters are ...
- 10.6k
5
votes
4
answers
484
views
What are the overarching strategies or artefacts for improving UX of products
Not sure exactly how to phrase this question, but what would you consider overarching strategies or artefacts for improving UX of products in the long term. These would be maintained within team and ...
- 10.6k
1
vote
2
answers
104
views
What is standard app lexicon?
I'm developing a user manual for an app that controls some hardware. I need to walk the user through using the app to get it set up, adjust settings, and for general use.
What is the standard app ...
- 656
2
votes
1
answer
115
views
Useful label for message box cancel/close button
i'm reworking a message box that pops up when there was a specific error.
In the title and description it tells the user what went wrong. In the improved version i will include 2 buttons (in the ...
- 10.6k
7
votes
3
answers
446
views
The psychology of 'none of the above'
I am working on a design for a formal registration service that demands users categorise themselves according to a closed list of options. The list is not exhaustive, so some users don't see an option ...
- 71
1
vote
2
answers
135
views
Suitable label to opt-out of beta
My company is testing out a new writing recommendation tool that will help users write better blog posts. The recommendation panel will appear next to the "body" input field, which is one field in a ...
- 61
3
votes
1
answer
313
views
A warm label for a feedback button
Hopefully, this is an appropriate question, if not, I'll delete it. I'm working on a new feature and it's been decided that we will include a slideout feedback panel, similar to Hotjar.
Currently, ...
- 61
1
vote
3
answers
107
views
How do I present 'negative' sounding information without discouraging the user?
Background
I'm currently working on a project that essentially will become a website that guides the user to the optimal recruitment strategy for their specific hiring needs.
Before displaying the ...
- 21
1
vote
1
answer
92
views
How do you encourage deletion of something without putting the user off?
Scenario: A manager has access to her team members data on an internal system. She also has access to certain team members that have since moved to another role or under another manager.
We want the ...
- 494
0
votes
1
answer
79
views
Term used for notification on your device from a website
What would you call the notifications from a website on your laptops/desktops/tablets?
A. Web notifications
B. Desktop notifications
C. Browser notifications
0
votes
2
answers
82
views
How to better communicate change of name to existing users?
Our product has in the recent years grown and I think that to a new user, a different taxonomy would make more sense.
The good thing is that we don't quite have too many existing users yet so I think ...
- 493
3
votes
2
answers
350
views
Character to designate default list item
If I want to designate an item in a text-only list as default, is there some standard character or symbol that I can use?
I considered using *, but it is commonly used to designate modified files, so ...
- 145
0
votes
1
answer
64
views
Suitable header for search quicklinks
I'm working on a design for a site that helps users calculate how much tax they will have to pay for a given salary. I've included some quick links underneath the salary input, but I'm struggling to ...
- 213
1
vote
2
answers
970
views
How to inform user that change will take time to reflect?
A form edit page works on the following logic:
If number of changes made during edit > original inputs, it can take up to 30 days for the changes to be reflected on the UI.
If the number of ...
- 493
2
votes
2
answers
168
views
Should email-address be a fallback for salutation in e-mail, when there is no first name known?
So within the platform, first & last name is optional. When we send out emails with salutation, should we fallback to the e-mail address as a name (when first name = null) or should we just leave ...
- 550
1
vote
2
answers
79
views
Keeping alert messages the same on desktop & native app
For a given alert/error message, a version that specified why it was happening and how it can be resolved tested the best on desktop. The current message is 173 characters long (including spaces). But ...
- 11