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Questions tagged [copywriting]

the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with the [copyright] tag.

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17 votes
2 answers
27k views

Setting vs Settings? Which one makes more sense in a dropdown button

This button should do what it looks like it should do. It opens a drop down of actions that a user can perform on their user account. Should I go with "Setting" or "Settings"?
0 votes
1 answer
83 views

CTA label for mobile reporting page

I'm putting together a simple website that allows users to view football-related reports. Users are able to select from 4 report types (player, team, league, country). Depending on which report type ...
3 votes
1 answer
391 views

A warm label for a feedback button

Hopefully, this is an appropriate question, if not, I'll delete it. I'm working on a new feature and it's been decided that we will include a slideout feedback panel, similar to Hotjar. Currently, ...
0 votes
1 answer
49 views

Getting feedback on the the service design element of a UX solution

I'm designing a feedback flow for a touch-less solution of a restaurant system. In this flow users are able to select any aspect they want to give feedback on. how would you address the service design ...
6 votes
2 answers
2k views

Why are modern ads so fast-paced and flashy compared to older ones?

I once took a class in television production at my local cable studio, and one of our assignments was to go and watch TV with the sound off and pay attention to the ads. The lesson was to look at how ...
345 votes
14 answers
92k views

Should I use Yes/No or Ok/Cancel on my message box?

Semantically, the Yes/No buttons are roughly equivalent to the Ok/Cancel buttons, but in general what would you recommend to use? Should I always use Yes/No or always use Ok/Cancel? Or does it depend ...
6 votes
1 answer
436 views

How can I improve my copywriting skills? [closed]

I recognise the importance of good copy, but this is an area I often struggle with when working on my prototypes. I tend not to have to write large blocks of copy that often, the majority of my work ...
1 vote
1 answer
115 views

Advice on personal portfolio landing page

I am a product designer and I have worked on several B2B SaaS products last six years. The problem is that these products already had a brand. So I am not an expert on branding and marketing something ...
1 vote
1 answer
61 views

Register or Registration For a B2B Sign page

I want to assess the use of the word Registration vs Register on sign up pages. Is there a consensus or research done on this? Thank you
79 votes
8 answers
24k views

Should we use 'Title Case' or 'Sentence case' for headlines and buttons?

I am wondering if we should use Title Case or Sentence case for buttons and headings in websites and web/mobile apps? Title Case: Manage my Account Delete my Account Sentence case: Manage my account ...
1 vote
4 answers
126 views

Appropriate button copy if the user wants sales to contact them

We're integrating our app with another app via an iFrame. In the "parent" app, the user would already be logged-in before they can download our app. So ie, we would already have their ...
2 votes
1 answer
123 views

Is the word "loading" user-friendly?

Working on a feature for our app that tells the user when the app is loading. We want to include a loading spinner icon, and I think accompanying the icon with just the word "Loading" is ...
1 vote
1 answer
61 views

In which ways is bending French grammar for titles acceptable [closed]

I am copywriting for an app that also includes French as a language. According to official writing guidelines, grammar may be wrong for the sake of brevity, e.g. instead of saying "Would you like ...
12 votes
5 answers
5k views

Does using bold font for keywords and key points increase readability of user manuals?

I find myself writing quite a lot of articles, user manual-like documents, as well as posting hundreds of questions on stackexchange sites. Over time, I developed a certain style of writing, which ...
0 votes
2 answers
175 views

"Relative date" as opposed to... what?

I'm thinking about a UI that allows users to pick an option between a day relative to "today" (and "today" moves), and an absolute date (E.g. August 20). What are good short non-...
1 vote
3 answers
72 views

Microcopy for conditional options

I am designing a chart where users can select a basket of products, and then view the prices for their selected items in a particular country. Using a dropdown, users can select which country they ...
1 vote
1 answer
113 views

Label placement on filters

Why almost all filters I find have their labels inside, as a placeholder? When the users select a value they lose context since the label is no longer visible. Isn't it a better option to put the ...
191 votes
12 answers
29k views

"Your" vs "My" in user interfaces

Some user interfaces feature titles such as: My documents My photos My previous orders While others opt for: Your documents Your photos Your previous orders Are their any guidelines addressing ...
5 votes
1 answer
870 views

Commonly used copy for private and public sections

We're working on a video conferencing platform that allows users to upload private and public files. What copy is typically used for public and private sections? Below are some ideas: Viewable by ...
-1 votes
1 answer
80 views

What's good copy to indicate addition, deletion and updation of employee data?

We are creating a section in the our software that shows all the addition of new employees, deletion of employees who left the company and updates in the personal details of any employees. I am not ...
2 votes
3 answers
74 views

How to communicate that a player has disconnected from the match, but can still return?

I have a multiplayer game with a built-in chat panel and when a player formally exits the game (such that it is permanent), a message in the chat says X has left the game. I'd like to also show a ...
5 votes
3 answers
19k views

What is the better thank you message, after user submits contact request? [closed]

After user submits some question or suggestion on the contact page he is redirected to the "Thank you page". Which is the better way to say thanks and tell how soon will they get their reply? (we, ...
9 votes
4 answers
2k views

Help or support?

I'm interested in the difference between using the words help or support when used in the context of customer help/support on a website or application. Which would you use and why? As always any ...
69 votes
11 answers
12k views

Should software refer to itself in the first-person, especially in error messages?

(I've searched this StackExchange site for posts relating to the use of first-person pronouns, but all I found concerned how to address the user and not the software, e.g. Form instructions/guidance - ...
332 votes
23 answers
182k views

Using "Sign in" vs using "Log in"

Is there any research in this area, it seems "Sign in" is more common and hence more recommended.
1 vote
1 answer
132 views

Appropriate copy that is not offensive to the user

We currently have a marketplace that allows our users to claim job postings. Once the user claims the job, they are automatically assigned to it. Some users are flagged because of previous bad ...
0 votes
3 answers
162 views

Where should we place a "New Item" link

Context: In the "Returns" details page we have a form where we can add Items, that items represent what we want to send back(return) eg. 1pen and 2 notebook. So I have a list of "n"...
2 votes
7 answers
650 views

Do savings and subtotal need to be displayed on a product page?

We are designing a product page and I think having money you saved and subtotal is redundant as it appears in cart and during checkout. My colleagues think "You saved a total of $XX.XX" is crucial. ...
4 votes
0 answers
59 views

Assigning workflows on folders

I'm working on a rewrite of our Workflow feature. Workflows are optional, and you can apply workflows only on folders. Folders start with no workflows assigned to them. A folder can be a part of only ...
3 votes
4 answers
488 views

Is there a reason to use this icon with a confirmation message?

This is the message Sharepoint 2010 gives as a confirmation message for requesting access to a particular site you do not have access to. I am quite confused by the icon - to me this looks like a "...
2 votes
1 answer
630 views

Any UX implications: Smart quotes and apostrophes when pasting from Word?

I have a question that I've found very little info on and it's only lately I've begun to become more curious about it. Our web team normally copies content from Word into a CMS to update the website. ...
0 votes
2 answers
123 views

What do you call the element in the orange box?

Wondering what's this part is called in design. Also the string in the orange box is not included in the email content when you open the email. How this string is created? Generated automatically? ...
0 votes
3 answers
117 views

Which version gives a clear affordance on what happens when clicked?

I'm designing a drill-down chart that allows users to analyze meter readings at various locations in a factory. They are able to isolate a single location and see trends of the readings over time. The ...
0 votes
2 answers
57 views

Revoking an invite - should confirmation banner be red or green?

I'm working on a feature where a user can send/invite other people to their organization: The user can opt to revoke the invite. Once this action has been done, I'd like to display a confirmation ...
3 votes
2 answers
370 views

How do you localize the {verb} + {noun} pattern?

By example, if we take [Resend confirmation email], how would you localize that for Germany? [Bestätigungsmail erneut senden] (noun + verb)? Are there design guidelines available online?
2 votes
3 answers
3k views

Show file size of (inline) linked downloads?

Should we show the file size of downloads linked on a web page? For download sites (e.g. file hosting services), the answer is obviously yes. But what about websites that offer downloads only ...
-1 votes
1 answer
71 views

Best practice on Web Chat “not working right now” messaging

We are currently integrating a web chat functionality on a utilities website, where customers can query their bill, or changing plans etc. with their cellular bills. The web chat will sit top right on ...
3 votes
2 answers
214 views

Cancel Dialog Text - Is the wording here confusing?

I have a dialog that comes up when someone cancels creating a new piece of data. They click cancel and the dialog says: I’m worried this is confusing. What do you think? Incase you can't see the ...
21 votes
3 answers
3k views

Should I put "." at the end of messages for mobile users?

Should I write "." at the end of messages displayed to the user in my mobile Android application? For example: High bandwidth required, switch to WiFi. or High bandwidth required, switch to ...
2 votes
1 answer
110 views

Should acronyms be pluralized in navigation menu?

Should sidebar menu navigation links be pluralized if the item is an acronym? e.g. for a page where the user can manage a list of Local Area Networks / Wide Area Networks: LANs, WANs vs LAN, WAN I ...
2 votes
2 answers
103 views

"Manage Activity" or "Manage Volunteer"?

I stumbled upon a problem for copy writing, whether to display the copy write as "Manage Activities" or "Manage Volunteers". These two choices is supposed to be the replacement text in the pictures ...
4 votes
1 answer
1k views

To hyphenate or not to hyphenate: Grammatically correct or aesthetically pleasing text?

Marketing is asking us (Development) to change some UI text to be grammatically incorrect. Specifically, they're basically asking to remove hyphens from compound adjectives (e.g., 'thirty-foot ...
72 votes
8 answers
82k views

How to tell a user their login credentials are incorrect?

When a user has entered incorrect details into a login form, is it better to tell them: The username or password you have entered is invalid. or The username you have entered is invalid (for ...
1 vote
1 answer
308 views

Academic degrees in forms

What form field labels tend to be used for pre-nominal and post-nominal academic titles in forms? Is e.g. "prenominal academic degree" used or is that too formal?
29 votes
8 answers
9k views

No one is clicking my slide box popup - Can it be improved?

Earlier I asked when it the right time to prompt the visitor to opt in for web push notifications (they work on both PC and Android devices). I was just loading the default prompt and every day maybe ...
32 votes
7 answers
43k views

What is the right success message?

What would be the right success message when the the user deletes a record? I could think of the following: Record has been successfully deleted Record has been deleted Record was successfully ...
1 vote
2 answers
143 views

Suitable label to opt-out of beta

My company is testing out a new writing recommendation tool that will help users write better blog posts. The recommendation panel will appear next to the "body" input field, which is one field in a ...
1 vote
1 answer
62 views

What's the best way to present a feature as free, but only if requested

There's this feature we have that some customers really want. And we're going to be including it for free. However, from an economics perspective, there are a ton of savings to not having users use ...
3 votes
3 answers
2k views

Right-click menu vs. shortcut menu

Which is the industry standard for technical communication when referring to the menu that opens when a user right-clicks an item on a screen? Is it called the right-click menu or the shortcut menu? I'...
1 vote
2 answers
46 views

How can user research fit into a copywriting team?

Our content based website has a team that is responsible for writing and maintaining the content. The team's work is often ad-hoc and small in scope with tight deadlines. The future roadmap is not ...

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