Questions tagged [copywriting]

the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with [tag:copyright].

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6
votes
2answers
2k views

Should labels in forms follow the same grammar rules as titles

http://grammar.yourdictionary.com/capitalization/rules-for-capitalization-in-titles.html At the company I work at, we follow certain rules for capitalization in titles. But currently, we're having a ...
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1answer
58 views

How do you encourage deletion of something without putting the user off?

Scenario: A manager has access to her team members data on an internal system. She also has access to certain team members that have since moved to another role or under another manager. We want the ...
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1answer
63 views

Term used for notification on your device from a website

What would you call the notifications from a website on your laptops/desktops/tablets? A. Web notifications B. Desktop notifications C. Browser notifications
2
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2answers
96 views

Character to designate default list item

If I want to designate an item in a text-only list as default, is there some standard character or symbol that I can use? I considered using *, but it is commonly used to designate modified files, so ...
0
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2answers
61 views

How to better communicate change of name to existing users?

Our product has in the recent years grown and I think that to a new user, a different taxonomy would make more sense. The good thing is that we don't quite have too many existing users yet so I think ...
12
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6answers
563 views

Which is more motivating to continue a process until completion: a percentage, or the number of steps?

I'm working on a set of guides to help users learn how to use our app. We want to show which guides are available and some data with each guide indicating how far you've gotten. The idea is that if we ...
10
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9answers
6k views

Difference between 'modify' and 'edit' buttons

Is there a difference between the words 'modify' and 'edit'? I am creating a form that will allow users to make changes to their order - what should the call to action button name be - 'edit your ...
61
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6answers
4k views

Should an interface ever say “please”?

Often I'll see a website, especially when registering or filling out a form that says something like "Please only use letters and numbers in this field" or "Please try again." Please is a pleasantry ...
0
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3answers
195 views

What's the difference between copywritting and microcopy?

What's the difference between microcopy and ux writing? I think UX writing is just a parent topic for microcopy, but I'm not sure. From what I understand: UX writing: Is concerned with all aspects ...
0
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1answer
50 views

Suitable header for search quicklinks

I'm working on a design for a site that helps users calculate how much tax they will have to pay for a given salary. I've included some quick links underneath the salary input, but I'm struggling to ...
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2answers
130 views

How to inform user that change will take time to reflect?

A form edit page works on the following logic: If number of changes made during edit > original inputs, it can take up to 30 days for the changes to be reflected on the UI. If the number of ...
243
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21answers
107k views

Using “Sign in” vs using “Log in”

Is there any research in this area, it seems "Sign in" is more common and hence more recommended.
1
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2answers
257 views

How to best test different navigation titles

Does anyone have any experience testing navigation titles? I am having a hard time coming up with copy that is intuitive to the customer so that they know what the page encompasses before having to ...
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2answers
95 views

Should email-address be a fallback for salutation in e-mail, when there is no first name known?

So within the platform, first & last name is optional. When we send out emails with salutation, should we fallback to the e-mail address as a name (when first name = null) or should we just leave ...
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2answers
57 views

Keeping alert messages the same on desktop & native app

For a given alert/error message, a version that specified why it was happening and how it can be resolved tested the best on desktop. The current message is 173 characters long (including spaces). But ...
96
votes
23answers
34k views

What word can be used to mean either click or tap?

Very often we need to speak generically about clicking or tapping an item, but there seems to be a lack of vocabulary in English for this. We could just say "click or tap" every time, but that is ...
50
votes
10answers
63k views

What is the recommended wording for a generic error message

What would be the best wording for a generic error message? With generic error message I mean a message for an error that has occured but there are no details on what the error is or how to recover ...
0
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2answers
111 views

Ask for donations vs ask for investments

I have created this site: https://crypto4ngo.org Project pages at the site ask to buy tokens (our own new cryptocurrency) by sending Ether (a kind of cryptocurrency) to a certain Ethereum address. I ...
329
votes
14answers
77k views

Should I use Yes/No or Ok/Cancel on my message box?

Semantically, the Yes/No buttons are roughly equivalent to the Ok/Cancel buttons, but in general what would you recommend to use? Should I always use Yes/No or always use Ok/Cancel? Or does it depend ...
66
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10answers
11k views

Should software refer to itself in the first-person, especially in error messages?

(I've searched this StackExchange site for posts relating to the use of first-person pronouns, but all I found concerned how to address the user and not the software, e.g. Form instructions/guidance - ...
183
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13answers
17k views

Why shouldn't we use words such as 'here' and 'this' in textlinks?

Over the years of surfing on the web I have found numerous examples of people saying that you shouldn't use the word "here" in a textlink etc. Personally I like the idea of using the word, because it ...
2
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4answers
131 views

Tech Writing: What to call list columns?

I'm currently re-writing some software documentation for users, and I'm stuck on how to label the columns on this page, which lists files that you've recently exported from the system, with various ...
0
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3answers
109 views

Is the noun “Trigger” a trigger-word to avoid?

In the document model for a rich messaging experience, my internal model is a hierarchy of Scenes and Nodes on them, with attached Triggers that invoke Actions. I'm exposing that hierarchy in a tree-...
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3answers
190 views

Periods in UX/UI microcopy?

What are your thoughts on where terminal punctuation should be used in microcopy? Titles, touts, and help text, error messages, bulleted lists… I tend to think periods only have a place in body text ...
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1answer
2k views

How many characters can notifications have on iOS?

I'm writing guidelines for drafting notifications. Is there a hard numeric limit on how many characters can be in a notification? I'm especially interested in compatibility with older iOS versions: ...
0
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1answer
53 views

Link CTA to another page - Can it say “[Action] now”?

I've seen in a couple places both web and mobile where a hyperlinked phrase serves as a CTA. Its form is something like, "Redeem now for..." or "Enroll now.." Clicking or tapping the link leads to a ...
2
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1answer
87 views

What should be the content of a post submitted form validation message

Say I have a form, I submitted it, and received an error. While each field with error is marked in a red frame and has an icon, and mouseover shows the exact reason for this error. should the ...
86
votes
21answers
17k views

How do we ensure our staff read instructions aloud?

As Jakob Nielsen demonstrated: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. We have a business application used by call ...
0
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1answer
179 views

Difference between copy and microcopy, copywriting [closed]

I am an UX newbie, but I read a few articles and I keep stumbling upon words copy and microcopy. Can someone tell me what they are? Some practical example would be great. Also what is copywriting?
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4answers
601 views

Error/ success messages: File not downloaded or File was not downloaded. The download was stopped or interrupted by another file download

Error/ success messages in web apps. Material design writing style, recommends to be simple and direct. Here's an example they give: The advice is easy to follow in one-sentence messages. But what ...
2
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2answers
95 views

Home page to communicate two different services of equal importance

I understand that this could be a duplicate question, but I feel that none so far have answered mine. My client has two services, and he wants one website essentially split into two sections which ...
1
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4answers
162 views

Is it possible to measure pretentiousness of a word?

Content obviously plays a huge part in how a UI is perceived. A beautiful UI design with ugly words and phrasing will still be a bad outcome. I am currently debating if the word 'wanderlust' is too ...
1
vote
1answer
97 views

“Get 50 widgets free and $y thereafter” vs “$y, first 50 widgets free”

Is there any evidence that the order of this promotion copy matters? For example, let's say I want to give away 50 widgets for free and start charging $10/month thereafter. Which copy generally ...
0
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1answer
71 views

Microcopy - Is the CTA verb “See” in line with ADA?

I'm a UX copywriter on an agency design team with a corporate client. I keep on seeing View in their CTAs (other places, too), which is a little formal for our tone. See or some other verb seems ...
0
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1answer
127 views

Most effective “free trial” button copy

Are there any studies comparing the click-through rate for various free trial button labels? For example "Start free 30-day trial" vs. "Try now".
4
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7answers
376 views

Explaining complex terms

I'm working on a financial services project, which includes a questionnaire. Some of the terms used in this questionnaire are financial and won't make sense to some users , but in order to explain ...
2
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3answers
2k views

Enter your email below and we will contact you

My client wants a page in which the following text appears: "Enter your email below and We will contact you" It's then followed by a textfield (to write the email address) and a button to submit it....
29
votes
7answers
5k views

Next vs. Continue

Is there any situation in which either Next vs. Continue would be more appropriate to use? I'm working on an application that has many, many different forms (data entry), and have been using the word ...
3
votes
5answers
483 views

[sign up] vs. [sign me up], what's the best way to name buttons?

I'm a bit confused as to what the best way to naming buttons is. And if it needs to be consistent with the instructions (voice of one person), for instance: Example A (one person): Are you new to the ...
0
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3answers
443 views

What is the difference between “report spam” and “report abuse”?

In collaborative tools, users can sometimes leave inappropriate comments. Platforms try to deal with that by allowing users report inappropriate stuff. Google+ uses "report abuse", as a button in the ...
0
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2answers
178 views

How to deal with optional form step & call-to-actions?

Situation is as follows: A user responds to another users request with some details of his offer. Some of these details are required (step 1) and some are optional, but help the requester even better ...
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3answers
73 views

Do you need to state the number of comments to load?

I'm working on a button that loads old comments in a commenting system. There are instances when hundreds or even thousands of comments need to be loaded. Would be be better to just say, "Load ...
2
votes
2answers
90 views

Alternatives to the word “credential”

I am currently working on an account management page, where the user can edit their sign in credentials. I'm looking for a strong CTA term that is not "Manage your credentials". There is secondary ...
0
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2answers
122 views

how to reduce content scrolling without reducing a story?

This is what I came up with: https://marvelapp.com/jjace4/screen/34738210 (summarized version) After finishing the page I got user feedback (design leaders from the UX community). The feedback that I ...
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4answers
191 views

Undo is “done” or “undone”?

After you click "undo" the action is either completed immediately or you see the percentage that shows the progress. I'm interested in the second case. As it might take some time to complete this ...
0
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2answers
80 views

Which is the proper grammatical structure of page titles? [closed]

We have a pages that are labeled inconsistently and I suggested that we use more affirmative syntax. "Manage Audiences" is a page title which reads poorly and doesn't sound right. "Audiences," is ...
160
votes
10answers
18k views

“Your” vs “My” in user interfaces

Some user interfaces feature titles such as: My documents My photos My previous orders While others opt for: Your documents Your photos Your previous orders Are their any guidelines addressing ...
0
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2answers
49 views

“change subscription”, “manage subscription”, “pricing” how to name the button that leads to the pricing page?

Сontext: It's a web app. In your profile settings, there's a payments tab, where you can see your whole payment history neatly organized in a table. Above the table, there's a button. When you ...
19
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7answers
4k views

“1 other” or “one other”?

It's used multiple times in the UI, in different lists, like: users in the dialogue, users in your project. Example: Tom, Bob, Linda, and 1 other. Tom, Bob, Linda, and one other. For all the other ...