Questions tagged [copywriting]

the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with [tag:copyright].

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3answers
101 views

How do I present 'negative' sounding information without discouraging the user?

Background I'm currently working on a project that essentially will become a website that guides the user to the optimal recruitment strategy for their specific hiring needs. Before displaying the ...
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0answers
222 views

The psychology of 'none of the above'

I am working on a design for a formal registration service that demands users categorise themselves according to a closed list of options. The list is not exhaustive, so some users don't see an option ...
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7answers
4k views

“1 other” or “one other”?

It's used multiple times in the UI, in different lists, like: users in the dialogue, users in your project. Example: Tom, Bob, Linda, and 1 other. Tom, Bob, Linda, and one other. For all the other ...
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1answer
24 views

Suitable label to opt-out of beta

My company is testing out a new writing recommendation tool that will help users write better blog posts. The recommendation panel will appear next to the "body" input field, which is one field in a ...
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0answers
34 views

A warm label for a feedback button

Hopefully, this is an appropriate question, if not, I'll delete it. I'm working on a new feature and it's been decided that we will include a slideout feedback panel, similar to Hotjar. Currently, ...
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7answers
2k views

How to phrase button labels?

How should I phrase the following button labels: "Import image" or "Import an image"? "Create app" or "Create an app"? "Add description" or "Add a description"? If you could also supply the grammar ...
330
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14answers
79k views

Should I use Yes/No or Ok/Cancel on my message box?

Semantically, the Yes/No buttons are roughly equivalent to the Ok/Cancel buttons, but in general what would you recommend to use? Should I always use Yes/No or always use Ok/Cancel? Or does it depend ...
165
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10answers
19k views

“Your” vs “My” in user interfaces

Some user interfaces feature titles such as: My documents My photos My previous orders While others opt for: Your documents Your photos Your previous orders Are their any guidelines addressing ...
100
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24answers
36k views

What word can be used to mean either click or tap?

Very often we need to speak generically about clicking or tapping an item, but there seems to be a lack of vocabulary in English for this. We could just say "click or tap" every time, but that is ...
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2answers
130 views

Character to designate default list item

If I want to designate an item in a text-only list as default, is there some standard character or symbol that I can use? I considered using *, but it is commonly used to designate modified files, so ...
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2answers
2k views

Should labels in forms follow the same grammar rules as titles

http://grammar.yourdictionary.com/capitalization/rules-for-capitalization-in-titles.html At the company I work at, we follow certain rules for capitalization in titles. But currently, we're having a ...
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1answer
77 views

How do you encourage deletion of something without putting the user off?

Scenario: A manager has access to her team members data on an internal system. She also has access to certain team members that have since moved to another role or under another manager. We want the ...
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1answer
69 views

Term used for notification on your device from a website

What would you call the notifications from a website on your laptops/desktops/tablets? A. Web notifications B. Desktop notifications C. Browser notifications
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2answers
66 views

How to better communicate change of name to existing users?

Our product has in the recent years grown and I think that to a new user, a different taxonomy would make more sense. The good thing is that we don't quite have too many existing users yet so I think ...
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6answers
566 views

Which is more motivating to continue a process until completion: a percentage, or the number of steps?

I'm working on a set of guides to help users learn how to use our app. We want to show which guides are available and some data with each guide indicating how far you've gotten. The idea is that if we ...
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9answers
6k views

Difference between 'modify' and 'edit' buttons

Is there a difference between the words 'modify' and 'edit'? I am creating a form that will allow users to make changes to their order - what should the call to action button name be - 'edit your ...
61
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6answers
5k views

Should an interface ever say “please”?

Often I'll see a website, especially when registering or filling out a form that says something like "Please only use letters and numbers in this field" or "Please try again." Please is a pleasantry ...
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3answers
240 views

What's the difference between copywritting and microcopy?

What's the difference between microcopy and ux writing? I think UX writing is just a parent topic for microcopy, but I'm not sure. From what I understand: UX writing: Is concerned with all aspects ...
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1answer
52 views

Suitable header for search quicklinks

I'm working on a design for a site that helps users calculate how much tax they will have to pay for a given salary. I've included some quick links underneath the salary input, but I'm struggling to ...
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2answers
157 views

How to inform user that change will take time to reflect?

A form edit page works on the following logic: If number of changes made during edit > original inputs, it can take up to 30 days for the changes to be reflected on the UI. If the number of ...
248
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21answers
112k views

Using “Sign in” vs using “Log in”

Is there any research in this area, it seems "Sign in" is more common and hence more recommended.
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2answers
290 views

How to best test different navigation titles

Does anyone have any experience testing navigation titles? I am having a hard time coming up with copy that is intuitive to the customer so that they know what the page encompasses before having to ...
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2answers
100 views

Should email-address be a fallback for salutation in e-mail, when there is no first name known?

So within the platform, first & last name is optional. When we send out emails with salutation, should we fallback to the e-mail address as a name (when first name = null) or should we just leave ...
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2answers
61 views

Keeping alert messages the same on desktop & native app

For a given alert/error message, a version that specified why it was happening and how it can be resolved tested the best on desktop. The current message is 173 characters long (including spaces). But ...
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10answers
65k views

What is the recommended wording for a generic error message

What would be the best wording for a generic error message? With generic error message I mean a message for an error that has occured but there are no details on what the error is or how to recover ...
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2answers
128 views

Ask for donations vs ask for investments

I have created this site: https://crypto4ngo.org Project pages at the site ask to buy tokens (our own new cryptocurrency) by sending Ether (a kind of cryptocurrency) to a certain Ethereum address. I ...
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10answers
11k views

Should software refer to itself in the first-person, especially in error messages?

(I've searched this StackExchange site for posts relating to the use of first-person pronouns, but all I found concerned how to address the user and not the software, e.g. Form instructions/guidance - ...
186
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13answers
17k views

Why shouldn't we use words such as 'here' and 'this' in textlinks?

Over the years of surfing on the web I have found numerous examples of people saying that you shouldn't use the word "here" in a textlink etc. Personally I like the idea of using the word, because it ...
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4answers
132 views

Tech Writing: What to call list columns?

I'm currently re-writing some software documentation for users, and I'm stuck on how to label the columns on this page, which lists files that you've recently exported from the system, with various ...
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3answers
111 views

Is the noun “Trigger” a trigger-word to avoid?

In the document model for a rich messaging experience, my internal model is a hierarchy of Scenes and Nodes on them, with attached Triggers that invoke Actions. I'm exposing that hierarchy in a tree-...
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3answers
281 views

Periods in UX/UI microcopy?

What are your thoughts on where terminal punctuation should be used in microcopy? Titles, touts, and help text, error messages, bulleted lists… I tend to think periods only have a place in body text ...
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1answer
3k views

How many characters can notifications have on iOS?

I'm writing guidelines for drafting notifications. Is there a hard numeric limit on how many characters can be in a notification? I'm especially interested in compatibility with older iOS versions: ...
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1answer
55 views

Link CTA to another page - Can it say “[Action] now”?

I've seen in a couple places both web and mobile where a hyperlinked phrase serves as a CTA. Its form is something like, "Redeem now for..." or "Enroll now.." Clicking or tapping the link leads to a ...
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1answer
91 views

What should be the content of a post submitted form validation message

Say I have a form, I submitted it, and received an error. While each field with error is marked in a red frame and has an icon, and mouseover shows the exact reason for this error. should the ...
86
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21answers
17k views

How do we ensure our staff read instructions aloud?

As Jakob Nielsen demonstrated: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. We have a business application used by call ...
0
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1answer
258 views

Difference between copy and microcopy, copywriting [closed]

I am an UX newbie, but I read a few articles and I keep stumbling upon words copy and microcopy. Can someone tell me what they are? Some practical example would be great. Also what is copywriting?
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4answers
776 views

Error/ success messages: File not downloaded or File was not downloaded. The download was stopped or interrupted by another file download

Error/ success messages in web apps. Material design writing style, recommends to be simple and direct. Here's an example they give: The advice is easy to follow in one-sentence messages. But what ...
2
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2answers
98 views

Home page to communicate two different services of equal importance

I understand that this could be a duplicate question, but I feel that none so far have answered mine. My client has two services, and he wants one website essentially split into two sections which ...
1
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4answers
163 views

Is it possible to measure pretentiousness of a word?

Content obviously plays a huge part in how a UI is perceived. A beautiful UI design with ugly words and phrasing will still be a bad outcome. I am currently debating if the word 'wanderlust' is too ...
1
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1answer
98 views

“Get 50 widgets free and $y thereafter” vs “$y, first 50 widgets free”

Is there any evidence that the order of this promotion copy matters? For example, let's say I want to give away 50 widgets for free and start charging $10/month thereafter. Which copy generally ...
0
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1answer
81 views

Microcopy - Is the CTA verb “See” in line with ADA?

I'm a UX copywriter on an agency design team with a corporate client. I keep on seeing View in their CTAs (other places, too), which is a little formal for our tone. See or some other verb seems ...
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1answer
154 views

Most effective “free trial” button copy

Are there any studies comparing the click-through rate for various free trial button labels? For example "Start free 30-day trial" vs. "Try now".
4
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7answers
381 views

Explaining complex terms

I'm working on a financial services project, which includes a questionnaire. Some of the terms used in this questionnaire are financial and won't make sense to some users , but in order to explain ...
2
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3answers
2k views

Enter your email below and we will contact you

My client wants a page in which the following text appears: "Enter your email below and We will contact you" It's then followed by a textfield (to write the email address) and a button to submit it....
29
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7answers
5k views

Next vs. Continue

Is there any situation in which either Next vs. Continue would be more appropriate to use? I'm working on an application that has many, many different forms (data entry), and have been using the word ...
3
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5answers
487 views

[sign up] vs. [sign me up], what's the best way to name buttons?

I'm a bit confused as to what the best way to naming buttons is. And if it needs to be consistent with the instructions (voice of one person), for instance: Example A (one person): Are you new to the ...
0
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3answers
490 views

What is the difference between “report spam” and “report abuse”?

In collaborative tools, users can sometimes leave inappropriate comments. Platforms try to deal with that by allowing users report inappropriate stuff. Google+ uses "report abuse", as a button in the ...
0
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2answers
194 views

How to deal with optional form step & call-to-actions?

Situation is as follows: A user responds to another users request with some details of his offer. Some of these details are required (step 1) and some are optional, but help the requester even better ...
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3answers
74 views

Do you need to state the number of comments to load?

I'm working on a button that loads old comments in a commenting system. There are instances when hundreds or even thousands of comments need to be loaded. Would be be better to just say, "Load ...