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Questions tagged [conversion]

Patterns to help advance prospects along the sales funnel.

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306 votes
16 answers
54k views

Are carousels effective?

Go to just about any eCommerce site and the homepage is nearly guaranteed to feature a carousel - an auto-rotating panel, usually with some sort of small navigation, usually highlighting new product ...
Alex G's user avatar
  • 3,301
53 votes
11 answers
8k views

How can I make it extremely clear that the user needs to take one last action?

I am developing a new checkout wizard for my company's website, and I've added a "confirm your selections" panel as the last step in the wizard: From my perspective as the designer, I feel that I ...
alexw's user avatar
  • 677
26 votes
16 answers
15k views

Should personal data be asked at the beginning or end of an online survey

Given a 10-step online survey (mostly yes/no radio buttons), where is it best to ask for the users' personal data e.g. name, age, contact details? My intuition says putting it at the end will yield ...
kontur's user avatar
  • 7,644
22 votes
7 answers
5k views

Pop-under: Really that bad?

We're currently discussing to add pop-unders to one of our platforms to get users to use one of our notification features. As you can probably imagine, as a UX person I'm really against the use of pop-...
Phil's user avatar
  • 8,084
21 votes
4 answers
2k views

Is "Tweet to Unlock a Free Download" a dark pattern?

The Bricks seemed like an interesting free UI design resource, so I proceeded to attempt download and then I hit a "Tweet to Unlock" wall. This irked me... the resource is not free if there is forced ...
Luke Charde's user avatar
  • 6,284
17 votes
3 answers
1k views

What evidence is there that dark patterns are bad for business?

I recently got into a debate with a coworker about dark patterns. He's a numbers guy -- and I made the mistake of bringing up an example of a dark pattern for which I didn't have evidence of any ...
Nicole's user avatar
  • 1,295
17 votes
2 answers
4k views

How much do “where did you hear about us?” type questions impact signup/conversion rates?

There's a truism I often hear - claiming that the less complicated the signup process for a web-service, the higher the conversion rate (as a rough measure of complexity, count mouse clicks to signup ...
blueberryfields's user avatar
17 votes
6 answers
13k views

Should social sharing buttons be at the top or bottom of an article?

I can certainly see arguments for both sides of this one: Buttons at the top: Easy to find, reliably positioned regardless of the article length. Extreme ease of sharing as you don't have to reach ...
Ben Brocka's user avatar
  • 40.8k
16 votes
4 answers
3k views

"Shaking" button leading to increase in conversion rate?

I'm just running an experiment on the UX Pin homepage. One group got a "shaking" button (the big orange sign up starts to shake after few seconds) and the other group got traditional "static" button. ...
marcintreder's user avatar
  • 1,029
10 votes
3 answers
9k views

eCommerce: single currency vs multiple currencies?

We are building an online store to sell a software we developed. We are Europe-based, so our we do our bookkeeping in EUR. Our only payment method, at launch, will be PayPal, linked to an account in ...
ItalyPaleAle's user avatar
9 votes
4 answers
676 views

Product Ratings: Do no ratings hurt worse than negative ratings?

We just implemented product reviews onto our site. There's a serious lack of reviews obviously and we believe it's really hurting our sales since we haven't made any other big changes. Our sales were ...
Bill Criswell's user avatar
9 votes
5 answers
2k views

Software screenshots on landing page

I have a landing page for a webapp. I heard that showing screenshots of the software might hurt conversions. I know that the answer is to test and find out for myself, but what do people think? ...
Harry's user avatar
  • 772
8 votes
2 answers
32k views

For shopping cart, use a session or cookie?

My current site uses a session to store all the items in a customers shopping cart. Of course a session will only last so long, so if the visitors came back in perhaps a few hours, or even the next ...
Source's user avatar
  • 2,363
8 votes
4 answers
4k views

Why do TV infomercials use such cheap, jarring, garish graphic design?

When you see a TV infomercial, they always use the jarring contrast of a big yellow font on a blue background, with a small viewport of video displaying the product. Does anyone know if there is a ...
OneChillDude's user avatar
8 votes
2 answers
755 views

Does upsell or cross sell decrease conversion?

Let's say I have a product page with accessories, and a checkout page. I want to include a another group of accessories that this user can add to cart on their way out. It's a candy aisle, basically. ...
Lauren Marie Owen's user avatar
7 votes
6 answers
1k views

Alternative wording to 'upgrade from free trial to a paying plan'?

Looking for an alternative to 'upgrade'. The problem is that in our web-app ui and communication, we are currently using two different versions of upgrade: the common upgrade/downgrade of the account....
Wolf Becvar's user avatar
7 votes
3 answers
2k views

How does having multiple stages of a form affect conversion rate?

Say I have membership and donation forms on the website of a not-for-profit organisation. The form is split into multiple stages such that the user submits the first stage (eg. details) and then the ...
detly's user avatar
  • 285
7 votes
3 answers
1k views

When offering options, at which position in a sentence should be the desirable one?

When I ask the user a question with two options of which I want the user to choose a specific one, should I formulate the sentence so that the desired option it the latter or the other way around? ...
danijar's user avatar
  • 808
7 votes
4 answers
8k views

Is Amazon's layout good or bad from a UX and conversion optimization POV? [closed]

I'm in the process of designing a theme for my company's online store that will (obviously) hopefully boost our conversion rate as much as possible. It seems only logical when planning the theme to ...
Anonymous's user avatar
  • 2,474
7 votes
3 answers
434 views

Better purchase conversions for single page vs. multiple?

I'm mocking up a page for purchasing our product, and I'm wondering is it better to do everything on one page or split the ordering and payment into two different pages? Anyone have empirical data on ...
Nate Reed's user avatar
  • 173
6 votes
3 answers
2k views

When signing up for a service why are we sometimes required to TICK a CHECKBOX to declare consent?

When signing up for a service why are we sometimes required to tick a checkbox to declare consent to User Agreement or Privacy Policy as opposed to simply consenting to the terms by using the service. ...
daniel.sedlacek's user avatar
6 votes
1 answer
9k views

Does a "Wish List" help conversion rates or hurt them?

This feature is highly requested by my clients but I'd like to hear some other perspective on it, some actual numbers wouldn't hurt either. I think it will do nothing but: Make the objective of ...
Bill Criswell's user avatar
6 votes
4 answers
638 views

Videos on landing pages

Is it a good ideal to feature videos on landing pages or should their primary purpose be to signpost users to content elsewhere? I am developing a set of pages for an event, it is supported by a ...
user25368's user avatar
  • 101
6 votes
2 answers
569 views

How does "clickshaming" affect user experience?

As you can see in the bottom of the image, the button (or link) to cancel the popup is labeled "No thanks, I'd rather not hire the best." I can see why some websites do that, because users may feel ...
clickbait's user avatar
  • 821
6 votes
2 answers
382 views

Is inline validation convenient on pre filled form fields?

I have a form which partly pre-fills after filling in an address field. Is it convenient to give green check marks on the fields they didn't fill in themself?
Ruben's user avatar
  • 101
5 votes
4 answers
1k views

Would you hide prices for a B2B software on products' public site?

I'm working on a cloud based B2B software and top management is insisting we don't show the prices on our public site. I can't understand the reasoning behind this. How will this affect the customers -...
mijata's user avatar
  • 115
5 votes
2 answers
445 views

What features should you add to a homepage to help sign-up conversion?

There are a few give-ins...simple social sign-up, tours, testimonials... but what have you found in your experience that really puts the icing on the cake when getting users to sign-up with the site. ...
Christie Day's user avatar
5 votes
4 answers
509 views

How early should you funnel users in a registration process?

As part of a registration form I am building I need to, at some point, differentiate between whether the user is a 'student' or 'professor'. I've seen this handled in two different ways and was ...
Dan Christian's user avatar
5 votes
5 answers
509 views

A/B Testing Homepage Variants

When trying out new homepage layouts / styles, is A/B testing the best way to do this? With typical A/B tests you have a specific conversion measurement (i.e. version X drives significantly more ...
JonW's user avatar
  • 37.4k
5 votes
4 answers
1k views

Registration Button Research

I'm redesigning the registration page for my website, and I'm wondering if anyone has come across any research relating to the affects of different wording and colors for the registration button? How ...
DaTrusHurtz's user avatar
5 votes
2 answers
973 views

Evidence of a difference in conversion rate between a “ghost” and a “traditional” button?

Many new sites have been applying the "Ghost Buttons" in landing pages. Same people are saying this is a new trend of 2014. I think with the “ghost button” we have a beautiful and clean design. But ...
Pedro F.'s user avatar
5 votes
1 answer
235 views

Identity and abuse in software build around anonymity

I am developing a new application (web + mobile) that sort of builds around anonymity and requires a big audience to be interesting. People will be in direct contact with each other (one on one), but ...
FredyC's user avatar
  • 153
4 votes
3 answers
562 views

Best way to align 15 form fields for high conversion

Im currently trying to come up with a better way of laying out the following form: As it is a lead generating form, and present at PPC landing pages it is currently aligned in columns like that to ...
user1721135's user avatar
4 votes
3 answers
6k views

What do Sample Size and Effect Size mean in terms of A/B testing?

What does "Sample size" and "effect size" means in terms of A/B testing? Can anyone explain in simple words with an example?
Jitendra Vyas's user avatar
4 votes
4 answers
3k views

"Sign Up/Join Now" versus "Learn More/Find Out More"

Does anyone have any insight regarding the use of a Sign Up "Call to Action" (CTA) versus a Learn More CTA? Here's my thinking: "Sign Up" is ideal in situations where the lead is MOST informed about,...
Melissa Morgan Glidden's user avatar
4 votes
4 answers
7k views

The most intuitive way to input credit card expiry dates [duplicate]

So the two options I am considering is a drop down for months, showing the number followed by an abbreviated month, e.g. 02 Feb. Or a text field, that splits the numbers into the format MM / YY. With ...
Source's user avatar
  • 2,363
4 votes
5 answers
859 views

Which spot has the best conversion in the grid layout?

We are going to show popup with 6 different offers, positioned by 3 in two rows. Of the these 6 offers, 2 are really beneficial for us (say, have high reward for click). Common sense says that we ...
RInatM's user avatar
  • 143
4 votes
4 answers
233 views

Is there any research into whether using the word "free" in a call to action button or any offer would enhance conversions

I was just responding to a question and I was wondering if there was there was any research into whether the usage of the word "Free" in a call to action button (CTA) or even a offer ...
Mervin's user avatar
  • 44k
4 votes
5 answers
241 views

How to guide users to the correct download?

I'm new to StackExchange and found this page because I have an unsolved problem: We have several products. For this we offer two setups for download. One is for some sort of file synchronization (...
Kukulkan's user avatar
4 votes
3 answers
5k views

Form Field Shape & Usability/Conversion Rates - Boxes vs Material Design Lines

I was wondering if there has been any usability research on the shape of form fields. I'm mainly interested if using the line form field popularized in material design introduces any usability issues. ...
turmeric's user avatar
  • 171
4 votes
3 answers
3k views

conversion rate: "Add to cart" button on product list

We are creating an ecommerce site. Like all most, we display all our products in a grid form. Our PM suggested we have "add to cart" right under the product image so customers can quickly add items to ...
Bearsaur's user avatar
  • 2,151
4 votes
2 answers
287 views

Are carousels effective on non-Ecommerce sites [duplicate]

We run digital magazine websites. We use a carousel to feature content. Since we are interested in the user clicking through to view the content, and not converting them to anything (these are inhouse ...
Paeon's user avatar
  • 41
4 votes
1 answer
260 views

Conversion rates for captive user systems

In the Real World, conversion rates and bounce rates bundle together factors of frustration, fun, efficiency, and cognitive load in a couple convenient metrics. I work in an enterprise environment in ...
Merchako's user avatar
  • 152
4 votes
2 answers
189 views

Do "text seals" increase conversions on payment forms?

Generally, studies find that having trust seals like Norton or Verisign increase conversions on credit card entry forms. Is there any evidence that homebrew "text seals" do the same when compared to ...
Everyone_Else's user avatar
4 votes
1 answer
485 views

Is content teasing effective?

so lately I've been wondering, if there's any research on efficiency of content teasers, and by that I mean blurred content (for example: answers to questions) with registration button. My main ...
djilt's user avatar
  • 105
4 votes
1 answer
149 views

Does showing items in decreasing order of prices help in conversion

I was asked to show 4 items in a featured products list which would be below the hero image in the site. The client recommended showing the most expensive items last suggesting that people might get ...
Mervin's user avatar
  • 44k
4 votes
1 answer
303 views

A/B Testing Home Page of an Ecommerce Site

I am very new to any sort of website testing (please be gentle!), and I have some questions (mostly just for my own understanding) about A/B testing an ecommerce site's home page. The company I work ...
NewTester's user avatar
4 votes
1 answer
141 views

Repeating elements of a page to ensure they're noticed?

Does anyone have any experience with the effects of repeating an element on a page to ensure it is noticed (and hopefully used!). In my case, it's the search function I want to bring to light - ...
Anonymous's user avatar
  • 2,474
3 votes
5 answers
200 views

How can I improve conversion without user testing?

I work as a UI/UX designer. I have a good understanding of UI, but my UX is not as great. I spent a lot of time this week looking up topics on conversion, and ways to increase conversion rate. Most of ...
cord's user avatar
  • 31
3 votes
1 answer
282 views

How to drive conversion in a website?

I've built a website for a startup. The websites purpose is to convert the visitors (mostly iPhone developers) to register to the beta of the SDK that the website presents. Out of about 100 visitors ...
Bob's user avatar
  • 33