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Questions tagged [conversion]

Patterns to help advance prospects along the sales funnel.

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4
votes
1answer
147 views

Does showing items in decreasing order of prices help in conversion

I was asked to show 4 items in a featured products list which would be below the hero image in the site. The client recommended showing the most expensive items last suggesting that people might get ...
1
vote
2answers
758 views

Long form sales page techniques and / or examples? [closed]

I've worked with a number of UX experts over the last several months and while I have resisted going down the "long form" path, they have circled me back around to this time after time without fail. ...
0
votes
2answers
423 views

Portfolio or Case Study - for a Web Development Company [closed]

This is about Web Development Company specializes in Web Application & Mobile Website Development. On home page we intend to show portfolio (featured work we have done)... but what should we ...
4
votes
4answers
186 views

Is there any research into whether using the word “free” in a call to action button or any offer would enhance conversions

I was just responding to a question and I was wondering if there was there was any research into whether the usage of the word "Free" in a call to action button (CTA) or even a offer enhances the ...
2
votes
2answers
697 views

“Toll Free” or “Call Us” Before Phone Number

This two parts, a general question and a question specific to my situation: 1) Is there any research that shows whether phone numbers in website headers have a higher conversion rate if they are next ...
1
vote
1answer
143 views

Could this be a problem for conversion rate?

I just started using a Skype similar application on my Android. The application automatically imports your contacts and facebook friends to have them visible as callable contacts in the application. ...
3
votes
1answer
327 views

Close Button on Drop down carts - better for UI/UX or not?

The following websites have dropdown carts: www.matchesfashion.com/mens www.asos.com In my opinion they work well. Once filled by the user hovering the basket link and the cart appears until the ...
19
votes
4answers
2k views

Is “Tweet to Unlock a Free Download” a dark pattern?

The Bricks seemed like an interesting free UI design resource, so I proceeded to attempt download and then I hit a "Tweet to Unlock" wall. This irked me... the resource is not free if there is forced ...
17
votes
3answers
890 views

What evidence is there that dark patterns are bad for business?

I recently got into a debate with a coworker about dark patterns. He's a numbers guy -- and I made the mistake of bringing up an example of a dark pattern for which I didn't have evidence of any ...
9
votes
5answers
1k views

Software screenshots on landing page

I have a landing page for a webapp. I heard that showing screenshots of the software might hurt conversions. I know that the answer is to test and find out for myself, but what do people think? ...
7
votes
3answers
2k views

How does having multiple stages of a form affect conversion rate?

Say I have membership and donation forms on the website of a not-for-profit organisation. The form is split into multiple stages such that the user submits the first stage (eg. details) and then the ...
10
votes
3answers
8k views

eCommerce: single currency vs multiple currencies?

We are building an online store to sell a software we developed. We are Europe-based, so our we do our bookkeeping in EUR. Our only payment method, at launch, will be PayPal, linked to an account in ...
17
votes
2answers
3k views

How much do “where did you hear about us?” type questions impact signup/conversion rates?

There's a truism I often hear - claiming that the less complicated the signup process for a web-service, the higher the conversion rate (as a rough measure of complexity, count mouse clicks to signup ...
1
vote
1answer
50 views

Where or how to get advice on actions to take to decrease bounce rate?

I have been reading and learning a lot about A/B testing and I get the process. But there are a few concerns which make it challenging. You need a lot of visitors to get statistical significance. ...
4
votes
4answers
1k views

Registration Button Research

I'm redesigning the registration page for my website, and I'm wondering if anyone has come across any research relating to the affects of different wording and colors for the registration button? How ...
17
votes
6answers
11k views

Should social sharing buttons be at the top or bottom of an article?

I can certainly see arguments for both sides of this one: Buttons at the top: Easy to find, reliably positioned regardless of the article length. Extreme ease of sharing as you don't have to reach ...
7
votes
4answers
6k views

Is Amazon's layout good or bad from a UX and conversion optimization POV? [closed]

I'm in the process of designing a theme for my company's online store that will (obviously) hopefully boost our conversion rate as much as possible. It seems only logical when planning the theme to ...
4
votes
1answer
112 views

Repeating elements of a page to ensure they're noticed?

Does anyone have any experience with the effects of repeating an element on a page to ensure it is noticed (and hopefully used!). In my case, it's the search function I want to bring to light - ...
21
votes
7answers
4k views

Pop-under: Really that bad?

We're currently discussing to add pop-unders to one of our platforms to get users to use one of our notification features. As you can probably imagine, as a UX person I'm really against the use of pop-...
2
votes
3answers
411 views

Signup form on front page?

Will you get more signups if you put the signup form on the front page or on another page that users access via a link on the front page? Form on the front page might make it a bit cluttered - I'm ...
6
votes
1answer
8k views

Does a “Wish List” help conversion rates or hurt them?

This feature is highly requested by my clients but I'd like to hear some other perspective on it, some actual numbers wouldn't hurt either. I think it will do nothing but: Make the objective of ...
3
votes
1answer
276 views

How to drive conversion in a website?

I've built a website for a startup. The websites purpose is to convert the visitors (mostly iPhone developers) to register to the beta of the SDK that the website presents. Out of about 100 visitors ...
5
votes
2answers
431 views

What features should you add to a homepage to help sign-up conversion?

There are a few give-ins...simple social sign-up, tours, testimonials... but what have you found in your experience that really puts the icing on the cake when getting users to sign-up with the site. ...
1
vote
3answers
217 views

How to convert a visitor/ browser to a user?

I run a social learning network that enables anyone to create a class/ workshop on almost any non-academic topic and allows users to register online. Anybody can be a teacher or learner. Its free. ...
1
vote
2answers
135 views

What effect does requiring a plugin have on conversion rate in a web app?

An HCI professor of mine found in a small study that requiring an added plugin (Java Silverlight ext) to view certain content resulted in a greater than 50% drop in users completing the task. Users ...
7
votes
6answers
1k views

Alternative wording to 'upgrade from free trial to a paying plan'?

Looking for an alternative to 'upgrade'. The problem is that in our web-app ui and communication, we are currently using two different versions of upgrade: the common upgrade/downgrade of the account....
3
votes
2answers
1k views

Increasing add-to-cart rate, decreasing conversion?

I am currently optimising an e-commerce website. The request was specific to the product pages, after gaining insight from analytics and feedback two alternatives were proposed, and tested. The add-...
9
votes
4answers
517 views

Product Ratings: Do no ratings hurt worse than negative ratings?

We just implemented product reviews onto our site. There's a serious lack of reviews obviously and we believe it's really hurting our sales since we haven't made any other big changes. Our sales were ...
296
votes
15answers
48k views

Are carousels effective?

Go to just about any eCommerce site and the homepage is nearly guaranteed to feature a carousel - an auto-rotating panel, usually with some sort of small navigation, usually highlighting new product ...
6
votes
3answers
402 views

Better purchase conversions for single page vs. multiple?

I'm mocking up a page for purchasing our product, and I'm wondering is it better to do everything on one page or split the ordering and payment into two different pages? Anyone have empirical data on ...
5
votes
5answers
423 views

A/B Testing Homepage Variants

When trying out new homepage layouts / styles, is A/B testing the best way to do this? With typical A/B tests you have a specific conversion measurement (i.e. version X drives significantly more ...