Questions tagged [conversion]

Patterns to help advance prospects along the sales funnel.

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2answers
77 views

Customer Migration… more like customer confusion

I have recently been put on a customer migration project, making customers change web/app/retail experience. The company I work for has acquired another company in the same industry. Everywhere I ...
2
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1answer
63 views

Is there an optimal number of suggested posts?

Articles on blogs/magazines often have a list of "suggested posts" at the end of each article. Obviously, different sites might have better results with a different number of suggested posts. However,...
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0answers
23 views

Data for NOT removing navigation on marketing page

We have been having some heated discussions lately. The marketing department wants to remove the top navigation from their marketing sell pages. (Marketing sell pages are basically VERY long web pages ...
2
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4answers
261 views

Which captcha causes the smallest loss in conversion?

I can't find any research with comparison of different captchas that can clearly told which one causes the smalles loss in conversion rate of form. If the form is on desktop, which captcha have ...
4
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5answers
148 views

How to guide users to the correct download?

I'm new to StackExchange and found this page because I have an unsolved problem: We have several products. For this we offer two setups for download. One is for some sort of file synchronization (...
3
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5answers
184 views

How can I improve conversion without user testing?

I work as a UI/UX designer. I have a good understanding of UI, but my UX is not as great. I spent a lot of time this week looking up topics on conversion, and ways to increase conversion rate. Most of ...
2
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3answers
160 views

“Sign Up/Join Now” versus “Learn More/Find Out More”

Does anyone have any insight regarding the use of a Sign Up "Call to Action" (CTA) versus a Learn More CTA? Here's my thinking: "Sign Up" is ideal in situations where the lead is MOST informed about,...
297
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15answers
47k views

Are carousels effective?

Go to just about any eCommerce site and the homepage is nearly guaranteed to feature a carousel - an auto-rotating panel, usually with some sort of small navigation, usually highlighting new product ...
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2answers
59 views

Are changing titles a good idea?

We are designing the homepage for a B2B website. Sales and marketing are asking us to include changing titles on the user's landing. That means the title changes between 6 different titles that tell ...
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2answers
70 views

Should video be first thing on product websites?

We have car research product website. We have product page for each car model that has car photos, videos, price, features, specifications, alternatives, reviews and news. I read that product pages ...
1
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2answers
116 views

Why user mostly drops from shipping address page in checkout?

We have a 4 step checkout process in our ecommerce website. Login/Signup Shipping Address Delivery date and special instructions Payment Here we have a checkout conversion of around 40%. Means if ...
16
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6answers
11k views

Should social sharing buttons be at the top or bottom of an article?

I can certainly see arguments for both sides of this one: Buttons at the top: Easy to find, reliably positioned regardless of the article length. Extreme ease of sharing as you don't have to reach ...
5
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2answers
277 views

How does “clickshaming” affect user experience?

As you can see in the bottom of the image, the button (or link) to cancel the popup is labeled "No thanks, I'd rather not hire the best." I can see why some websites do that, because users may feel ...
19
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4answers
2k views

Is “Tweet to Unlock a Free Download” a dark pattern?

The Bricks seemed like an interesting free UI design resource, so I proceeded to attempt download and then I hit a "Tweet to Unlock" wall. This irked me... the resource is not free if there is forced ...
0
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1answer
48 views

How do I sell a Saas product online that is usually sold over the phone?

We are about to test the willingness of visitors to our website to 'buy now', as opposed to the usual method of 'get a demo' which would hand them over to a sales team who would call and close over ...
1
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3answers
128 views

Is there data to show mobile users bouncing from desktop sites?

Owner of a company I'm helping is not happy with the current responsive Bootstrap view shown to mobile users and wants to disable it, showing them the desktop site. I have a feeling that it may hurt ...
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2answers
134 views

What effect does requiring a plugin have on conversion rate in a web app?

An HCI professor of mine found in a small study that requiring an added plugin (Java Silverlight ext) to view certain content resulted in a greater than 50% drop in users completing the task. Users ...
4
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3answers
2k views

What do Sample Size and Effect Size mean in terms of A/B testing?

What does "Sample size" and "effect size" means in terms of A/B testing? Can anyone explain in simple words with an example?
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2answers
150 views

Are regional specific landing pages better than standard homepages?

When you visit Ikea.com, you are taken to a landing page that provides multiple regions and languages to choose from. Maybe this works for IKEA, but is this an unnecessary obstacle for first time ...
21
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7answers
4k views

Pop-under: Really that bad?

We're currently discussing to add pop-unders to one of our platforms to get users to use one of our notification features. As you can probably imagine, as a UX person I'm really against the use of pop-...
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2answers
105 views

What is the best way to present a comparison list?

I want to decrease the drop-off rate of a (loan) comparison page where users can change three variables to see a personalized loan offer list with five columns and a CtA button for each item ("Next"). ...
1
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2answers
86 views

Partial sign up

Trying to figure out whether to go for a one or two step sign-up process for a mobile app. 1st step Thinking of letting the user to sign up with just the e-mail and password upon which an "User" is ...
1
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2answers
380 views

E-commerce product page thumbnails: Vertical vs Horizontal?

For an e-commerce product detail page, is it better to have the item picture thumbnails laid out vertically to the left side of the main picture, or laid out horizontally to the bottom of the main ...
2
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3answers
446 views

From a UX perspective, when should you send the confirm your email message

In our sign up process, we ask the user to create a login (username and password) and then ask them to fill out the rest of their account which is a much longer process. There can be a one to many ...
4
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3answers
463 views

Is left hand / vertical navigation worth the space it uses?

For e-commerces sites we often see side navigation, comprising of many other categories, in the hope the the visitor will see them, and go to these other categories and buy more items. In reality this ...
2
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1answer
125 views

Navigation of sister sites

We've been given an idea by a company who wish to increase sales over the suite of sites they have - the main idea is that they have a series of tabbed links in a header across all of their sites. ...
17
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2answers
3k views

How much do “where did you hear about us?” type questions impact signup/conversion rates?

There's a truism I often hear - claiming that the less complicated the signup process for a web-service, the higher the conversion rate (as a rough measure of complexity, count mouse clicks to signup ...
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2answers
185 views

How does displaying/hiding prices impact conversion?

So I am retooling a page for a company that offers tiered pricing packages based on the number of users for our software. Small business = $x/mo kind of thing. Does anyone have any conversion data or ...
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4answers
693 views

The font style on a CTA affect user's decisions?

Some studies have shown that serif versus sans-serif on a computer display is not what affects readability and the practical differences between the two font styles are largely inconclusive. I ...
2
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2answers
86 views

Service vs conversion

I'm trying to optimise my checkout flow and ran into a small issue. Currently we offer our customers a selection of FAQ questions and the answers open in a new tab. Showing both question and answers ...
3
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2answers
2k views

Form Field Shape & Usability/Conversion Rates - Boxes vs Material Design Lines

I was wondering if there has been any usability research on the shape of form fields. I'm mainly interested if using the line form field popularized in material design introduces any usability issues. ...
1
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5answers
162 views

Why the users are not clicking on the button?

Ok, this questions might sound stupid. I work on an internet start up, and we used to be a normal job posting board. But we have pivoted to a marketplace where the company can hire the candidate ...
0
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1answer
83 views

Best call of action to the payment/cart page

So the two main calls of action to direct someone to paying, that come to mind for me are View Cart Checkout / Check Out I guess you could many other variations like order now, pay here, etc. But ...
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2answers
840 views

Notification when item is added to a shopping cart

Ajax is likely the best method of adding an item to a shopping cart. By which I mean, the item is added client side, with no page refreshing. But what is the best experience to let a visitor know ...
1
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1answer
124 views

Are contact forms “a waste of real estate” on a web page?

Settle a discussion, SX: I (digital sales optimisation guru) was in a meeting with the boss and he asks, "what can we do to increase sales on our website?" I say, "having more contact forms ...
0
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1answer
58 views

Conversion strategy - displaying button for not allowed action and redirecting on click

Normally it's a bad idea to allow users to click, or even see, buttons for things he cannot do, but would it be ok as a conversion strategy? Imagine this simple scenario in a marketplace app: The ...
0
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1answer
726 views

Is “Buy Now” button effective for product listing on mobile ecommerce?

I know there are similar questions regarding effectiveness of "Add to cart" button on product listing. But their context is for desktop web design. What I'm asking is specifically for mobile ...
4
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4answers
4k views

The most intuitive way to input credit card expiry dates [duplicate]

So the two options I am considering is a drop down for months, showing the number followed by an abbreviated month, e.g. 02 Feb. Or a text field, that splits the numbers into the format MM / YY. With ...
4
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2answers
135 views

Do “text seals” increase conversions on payment forms?

Generally, studies find that having trust seals like Norton or Verisign increase conversions on credit card entry forms. Is there any evidence that homebrew "text seals" do the same when compared to ...
1
vote
3answers
315 views

Best moment to ask for feedback why the user is not converting?

I want to understand better why the user is not converting, thus when he arrives at my page, why he does not buy anything. I was thinking to show a modal with a couple of pre-defined quick answers ...
2
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1answer
181 views

Are those “sign up now!” pop up windows taking away from the UX? [duplicate]

We all know variations of this call to action modal: It seems like good conversion practice, but for me these modals appear only 15 seconds or so after opening a blog post, just when I was about to ...
6
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2answers
274 views

Is inline validation convenient on pre filled form fields?

I have a form which partly pre-fills after filling in an address field. Is it convenient to give green check marks on the fields they didn't fill in themself?
1
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2answers
95 views

a/b testing hundreds of pages at once, with a different layout [closed]

I want to try a new layout for my products page. It would involve a new layout and new color scheme on every products page. There are hundreds of product pages. My question is, how do you a/b test ...
5
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2answers
887 views

Evidence of a difference in conversion rate between a “ghost” and a “traditional” button?

Many new sites have been applying the "Ghost Buttons" in landing pages. Same people are saying this is a new trend of 2014. I think with the “ghost button” we have a beautiful and clean design. But ...
6
votes
3answers
756 views

When signing up for a service why are we sometimes required to TICK a CHECKBOX to declare consent?

When signing up for a service why are we sometimes required to tick a checkbox to declare consent to User Agreement or Privacy Policy as opposed to simply consenting to the terms by using the service. ...
0
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1answer
551 views

Best type of graphs for users vs conversions?

We're trying to build a graph showing visitors vs conversions. e.g. a website had 10000 visitors, of which 100 fill out a form. Some of the options we've tried: Stacked bar graph - this is the most ...
5
votes
3answers
2k views

conversion rate: “Add to cart” button on product list

We are creating an ecommerce site. Like all most, we display all our products in a grid form. Our PM suggested we have "add to cart" right under the product image so customers can quickly add items to ...
7
votes
6answers
1k views

Alternative wording to 'upgrade from free trial to a paying plan'?

Looking for an alternative to 'upgrade'. The problem is that in our web-app ui and communication, we are currently using two different versions of upgrade: the common upgrade/downgrade of the account....
26
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16answers
8k views

Should personal data be asked at the beginning or end of an online survey

Given a 10-step online survey (mostly yes/no radio buttons), where is it best to ask for the users' personal data e.g. name, age, contact details? My intuition says putting it at the end will yield ...
0
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1answer
247 views

Best way to display testimonials on a product page?

I was wondering what would be the best way to display a set of testimonials/reviews on a product-page for better conversions? Giving a tab with the reviews heading Displaying directly below the ...