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Questions tagged [conversion]

Patterns to help advance prospects along the sales funnel.

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3 votes
2 answers
136 views

It is better to give a quick experience missing features or ask for details upfront to make the experience better?

I have a pretty complex financial app that allows users to add their accounts and then use various tools, calculations, reports and graphs with these accounts. The more accounts they add the better, ...
0 votes
1 answer
22 views

How to integrate upselling into an apps navigation?

The company im working with develops an application where customers pay for at least 2 modules (mandatory). We offer four other modules as well, which increase the cost per user and month. Those ...
1 vote
2 answers
204 views

Do any major E-commerce Companies have Modals in their Checkout Process?

Are the examples of major e-commerce companies using a Modal in their checkout process? Thinking companies like: Amazon AliExpress, eBay, etsy, Flipkart, Groupon, Rakuten, TaoBao, Walmart, Wayfair, ...
1 vote
1 answer
75 views

How to test unwillingness to perform an action

Let's say that it's crystal-clear what the user needs to do next and we don't need to test whether or not the user is struggling with finding the action to perform. Rather, they're seeing the action, ...
1 vote
1 answer
120 views

Landing page explianer video embedded vs modal

We are looking at putting an explainer video on our home/landing page above the fold next to our main CTA's to sign up or request a call. I've seen two main ways to do this: Embedded - the video is ...
1 vote
1 answer
27 views

Is inconsistent language in a call-to-action button OK?

We are in the process of designing new marketing pages for our website. All of these will be designed to get a visitor to understand features and benefits and encourage them to register. Our main ...
0 votes
1 answer
43 views

Does teasing a digital product increase or decrease conversion?

We built a SaaS that takes product serial numbers from users and generates codes from them that users pay for - these codes are used to unlock functionality in those products and so have real-world ...
8 votes
4 answers
4k views

Why do TV infomercials use such cheap, jarring, garish graphic design?

When you see a TV infomercial, they always use the jarring contrast of a big yellow font on a blue background, with a small viewport of video displaying the product. Does anyone know if there is a ...
3 votes
3 answers
522 views

Customer Migration... more like customer confusion

I have recently been put on a customer migration project, making customers change web/app/retail experience. The company I work for has acquired another company in the same industry. Everywhere I ...
4 votes
4 answers
3k views

"Sign Up/Join Now" versus "Learn More/Find Out More"

Does anyone have any insight regarding the use of a Sign Up "Call to Action" (CTA) versus a Learn More CTA? Here's my thinking: "Sign Up" is ideal in situations where the lead is MOST informed about,...
9 votes
4 answers
676 views

Product Ratings: Do no ratings hurt worse than negative ratings?

We just implemented product reviews onto our site. There's a serious lack of reviews obviously and we believe it's really hurting our sales since we haven't made any other big changes. Our sales were ...
1 vote
2 answers
129 views

Does action text near social sharing buttons increase sharing?

Are there any studies that prove that action text like "share this" near social share buttons increase sharing? For example, would "share this" action text in the header encourage users to share ...
2 votes
2 answers
829 views

Best practice for Web Push Notifications Prompt

I want to implement push notifications on my website. The obvious option is to simply show the prompt once the user lands on the page. But is this a good practice? I read the EDGE is auto-blocking the ...
0 votes
1 answer
184 views

Most efficient payment UX model

I am trying to understand which payment UX model is the most efficient. It is about an mobile app providing matrimonial services. I can think of two options: The user enters all user details and then ...
0 votes
2 answers
71 views

Can I omit landing page in favor of direct app access?

I am developing my own product idea, an web/mobile application for forming a long term relationship between two people. It's in the early stages, so I don't want to expose too much information yet. I ...
5 votes
1 answer
235 views

Identity and abuse in software build around anonymity

I am developing a new application (web + mobile) that sort of builds around anonymity and requires a big audience to be interesting. People will be in direct contact with each other (one on one), but ...
-1 votes
1 answer
69 views

best landing page CTA placement (best practises)

We are building a landing page for buy box report where we want user to fill out the form as priority and so we kept the cta in each section. click on cta it again goes to top section to fill out the ...
4 votes
3 answers
5k views

Form Field Shape & Usability/Conversion Rates - Boxes vs Material Design Lines

I was wondering if there has been any usability research on the shape of form fields. I'm mainly interested if using the line form field popularized in material design introduces any usability issues. ...
1 vote
1 answer
51 views

How to see why some pages have higher conversion rate then others?

On wbesite that I work on, I get task to analyze why some pages have higher conversion rates then others (or why some pages have lower conversion rate). For example Homepage have conversion rate 4% (...
306 votes
16 answers
54k views

Are carousels effective?

Go to just about any eCommerce site and the homepage is nearly guaranteed to feature a carousel - an auto-rotating panel, usually with some sort of small navigation, usually highlighting new product ...
9 votes
5 answers
2k views

Software screenshots on landing page

I have a landing page for a webapp. I heard that showing screenshots of the software might hurt conversions. I know that the answer is to test and find out for myself, but what do people think? ...
2 votes
1 answer
67 views

Is there an optimal number of suggested posts?

Articles on blogs/magazines often have a list of "suggested posts" at the end of each article. Obviously, different sites might have better results with a different number of suggested posts. However,...
2 votes
4 answers
438 views

Which captcha causes the smallest loss in conversion?

I can't find any research with comparison of different captchas that can clearly told which one causes the smalles loss in conversion rate of form. If the form is on desktop, which captcha have ...
4 votes
5 answers
241 views

How to guide users to the correct download?

I'm new to StackExchange and found this page because I have an unsolved problem: We have several products. For this we offer two setups for download. One is for some sort of file synchronization (...
3 votes
5 answers
200 views

How can I improve conversion without user testing?

I work as a UI/UX designer. I have a good understanding of UI, but my UX is not as great. I spent a lot of time this week looking up topics on conversion, and ways to increase conversion rate. Most of ...
0 votes
2 answers
74 views

Are changing titles a good idea?

We are designing the homepage for a B2B website. Sales and marketing are asking us to include changing titles on the user's landing. That means the title changes between 6 different titles that tell ...
0 votes
2 answers
85 views

Should video be first thing on product websites?

We have car research product website. We have product page for each car model that has car photos, videos, price, features, specifications, alternatives, reviews and news. I read that product pages ...
1 vote
2 answers
451 views

Why user mostly drops from shipping address page in checkout?

We have a 4 step checkout process in our ecommerce website. Login/Signup Shipping Address Delivery date and special instructions Payment Here we have a checkout conversion of around 40%. Means if ...
17 votes
6 answers
13k views

Should social sharing buttons be at the top or bottom of an article?

I can certainly see arguments for both sides of this one: Buttons at the top: Easy to find, reliably positioned regardless of the article length. Extreme ease of sharing as you don't have to reach ...
6 votes
2 answers
569 views

How does "clickshaming" affect user experience?

As you can see in the bottom of the image, the button (or link) to cancel the popup is labeled "No thanks, I'd rather not hire the best." I can see why some websites do that, because users may feel ...
21 votes
4 answers
2k views

Is "Tweet to Unlock a Free Download" a dark pattern?

The Bricks seemed like an interesting free UI design resource, so I proceeded to attempt download and then I hit a "Tweet to Unlock" wall. This irked me... the resource is not free if there is forced ...
0 votes
1 answer
67 views

How do I sell a Saas product online that is usually sold over the phone?

We are about to test the willingness of visitors to our website to 'buy now', as opposed to the usual method of 'get a demo' which would hand them over to a sales team who would call and close over ...
0 votes
3 answers
158 views

Is there data to show mobile users bouncing from desktop sites?

Owner of a company I'm helping is not happy with the current responsive Bootstrap view shown to mobile users and wants to disable it, showing them the desktop site. I have a feeling that it may hurt ...
1 vote
2 answers
137 views

What effect does requiring a plugin have on conversion rate in a web app?

An HCI professor of mine found in a small study that requiring an added plugin (Java Silverlight ext) to view certain content resulted in a greater than 50% drop in users completing the task. Users ...
4 votes
3 answers
6k views

What do Sample Size and Effect Size mean in terms of A/B testing?

What does "Sample size" and "effect size" means in terms of A/B testing? Can anyone explain in simple words with an example?
1 vote
2 answers
276 views

Are regional specific landing pages better than standard homepages?

When you visit Ikea.com, you are taken to a landing page that provides multiple regions and languages to choose from. Maybe this works for IKEA, but is this an unnecessary obstacle for first time ...
22 votes
7 answers
5k views

Pop-under: Really that bad?

We're currently discussing to add pop-unders to one of our platforms to get users to use one of our notification features. As you can probably imagine, as a UX person I'm really against the use of pop-...
0 votes
2 answers
431 views

What is the best way to present a comparison list?

I want to decrease the drop-off rate of a (loan) comparison page where users can change three variables to see a personalized loan offer list with five columns and a CtA button for each item ("Next"). ...
1 vote
2 answers
185 views

Partial sign up

Trying to figure out whether to go for a one or two step sign-up process for a mobile app. 1st step Thinking of letting the user to sign up with just the e-mail and password upon which an "User" is ...
1 vote
2 answers
1k views

E-commerce product page thumbnails: Vertical vs Horizontal?

For an e-commerce product detail page, is it better to have the item picture thumbnails laid out vertically to the left side of the main picture, or laid out horizontally to the bottom of the main ...
2 votes
3 answers
2k views

From a UX perspective, when should you send the confirm your email message

In our sign up process, we ask the user to create a login (username and password) and then ask them to fill out the rest of their account which is a much longer process. There can be a one to many ...
3 votes
3 answers
509 views

Is left hand / vertical navigation worth the space it uses?

For e-commerces sites we often see side navigation, comprising of many other categories, in the hope the the visitor will see them, and go to these other categories and buy more items. In reality this ...
2 votes
1 answer
865 views

Navigation of sister sites

We've been given an idea by a company who wish to increase sales over the suite of sites they have - the main idea is that they have a series of tabbed links in a header across all of their sites. ...
17 votes
2 answers
4k views

How much do “where did you hear about us?” type questions impact signup/conversion rates?

There's a truism I often hear - claiming that the less complicated the signup process for a web-service, the higher the conversion rate (as a rough measure of complexity, count mouse clicks to signup ...
1 vote
2 answers
352 views

How does displaying/hiding prices impact conversion?

So I am retooling a page for a company that offers tiered pricing packages based on the number of users for our software. Small business = $x/mo kind of thing. Does anyone have any conversion data or ...
1 vote
4 answers
2k views

The font style on a CTA affect user's decisions?

Some studies have shown that serif versus sans-serif on a computer display is not what affects readability and the practical differences between the two font styles are largely inconclusive. I ...
2 votes
2 answers
94 views

Service vs conversion

I'm trying to optimise my checkout flow and ran into a small issue. Currently we offer our customers a selection of FAQ questions and the answers open in a new tab. Showing both question and answers ...
1 vote
5 answers
177 views

Why the users are not clicking on the button?

Ok, this questions might sound stupid. I work on an internet start up, and we used to be a normal job posting board. But we have pivoted to a marketplace where the company can hire the candidate ...
0 votes
1 answer
113 views

Best call of action to the payment/cart page

So the two main calls of action to direct someone to paying, that come to mind for me are View Cart Checkout / Check Out I guess you could many other variations like order now, pay here, etc. But ...
0 votes
2 answers
2k views

Notification when item is added to a shopping cart

Ajax is likely the best method of adding an item to a shopping cart. By which I mean, the item is added client side, with no page refreshing. But what is the best experience to let a visitor know ...