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307 votes
16 answers
54k views

Are carousels effective?

Go to just about any eCommerce site and the homepage is nearly guaranteed to feature a carousel - an auto-rotating panel, usually with some sort of small navigation, usually highlighting new product ...
22 votes
7 answers
5k views

Pop-under: Really that bad?

We're currently discussing to add pop-unders to one of our platforms to get users to use one of our notification features. As you can probably imagine, as a UX person I'm really against the use of pop-...
1 vote
2 answers
1k views

E-commerce product page thumbnails: Vertical vs Horizontal?

For an e-commerce product detail page, is it better to have the item picture thumbnails laid out vertically to the left side of the main picture, or laid out horizontally to the bottom of the main ...
2 votes
1 answer
1k views

Navigation of sister sites

We've been given an idea by a company who wish to increase sales over the suite of sites they have - the main idea is that they have a series of tabbed links in a header across all of their sites. ...
1 vote
1 answer
162 views

Are contact forms "a waste of real estate" on a web page?

Settle a discussion, SX: I (digital sales optimisation guru) was in a meeting with the boss and he asks, "what can we do to increase sales on our website?" I say, "having more contact forms ...
1 vote
4 answers
301 views

Should you have two signup forms on a beta page?

On a startup's beta page, is it a good idea to have two signup forms? --- Tagline --- Signup form --- Content --- More content --- An identical signup form The two forms are never both visible ...
53 votes
11 answers
8k views

How can I make it extremely clear that the user needs to take one last action?

I am developing a new checkout wizard for my company's website, and I've added a "confirm your selections" panel as the last step in the wizard: From my perspective as the designer, I feel that I ...
3 votes
1 answer
201 views

Usage of outdated UI elements [closed]

I don't know for how long they have been having this, but today I realized amazons usage of a slider element on their home page (May 25, 2015). My general impression (mainly based on a few articles I ...
3 votes
2 answers
770 views

Too many calls of action on product page

On my products page, I have a large image, then next to it I have add to cart. Below the add to cart section, I then have an Enquire Now button. And below that I have click for Live Chat, and below ...
0 votes
1 answer
140 views

Are there any case studies which provess that Re-design of existing Website helped to get more traffic and business significantly ? [closed]

Are there any case studies which provess that Re-design of existing Website helped to get more traffic and business significantly? If craiglist redesign their website today can it get more traffic is ...
1 vote
2 answers
2k views

Highlighting new or featured content

I'm adding a new feature to my business website, and I'd like to let users know about it. It's kind of hidden in a menu (Finite Math -> Practice) right now, and I'm trying to figure out the best way ...
3 votes
3 answers
208 views

Do users object to homepages which contain a full section consisting of a contact form?

I've recently had users test a prototype for a new portfolio site for my company. The homepage is almost like a one-page site in that it has distinct sections, although each section links to another, ...
6 votes
4 answers
676 views

Videos on landing pages

Is it a good ideal to feature videos on landing pages or should their primary purpose be to signpost users to content elsewhere? I am developing a set of pages for an event, it is supported by a ...
3 votes
3 answers
470 views

Asking for more info on whitepaper download then on trial sign up

Im currently researching how to handle lead generation forms. I came across a website which has 3 slightly different forms for downloading a white paper, downloading an ebook, and downloading the ...
1 vote
3 answers
225 views

How to convert a visitor/ browser to a user?

I run a social learning network that enables anyone to create a class/ workshop on almost any non-academic topic and allows users to register online. Anybody can be a teacher or learner. Its free. ...
16 votes
4 answers
3k views

"Shaking" button leading to increase in conversion rate?

I'm just running an experiment on the UX Pin homepage. One group got a "shaking" button (the big orange sign up starts to shake after few seconds) and the other group got traditional "static" button. ...
1 vote
1 answer
50 views

Where or how to get advice on actions to take to decrease bounce rate?

I have been reading and learning a lot about A/B testing and I get the process. But there are a few concerns which make it challenging. You need a lot of visitors to get statistical significance. ...
2 votes
2 answers
833 views

"Toll Free" or "Call Us" Before Phone Number

This two parts, a general question and a question specific to my situation: 1) Is there any research that shows whether phone numbers in website headers have a higher conversion rate if they are next ...
7 votes
4 answers
8k views

Is Amazon's layout good or bad from a UX and conversion optimization POV? [closed]

I'm in the process of designing a theme for my company's online store that will (obviously) hopefully boost our conversion rate as much as possible. It seems only logical when planning the theme to ...
5 votes
2 answers
447 views

What features should you add to a homepage to help sign-up conversion?

There are a few give-ins...simple social sign-up, tours, testimonials... but what have you found in your experience that really puts the icing on the cake when getting users to sign-up with the site. ...