Questions tagged [content-strategy]
Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is recognized as a field in user experience design but also draws interest from adjacent communities such as content management, business analysis, and technical communication.
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The Card Height Problem
You have a horizontal row of three cards on a page. There's an image, a header, descriptive text and a button.
How do you ensure all of the cards stay the same height if the content in each card isn't ...
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How to define label text vs body text?
I am setting up the initial typography style guide for a mobile fintech application, the issue I am stuck with is how to communicate what part of content needs to use "label" style vs "...
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Guidelines on the interaction and content design of visual displays inside elevators
I found the question What makes the elevator experience so awkward? rather interesting, but for practical purposes thought it was better to focus on one aspect of the experience that designers have ...
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Should users be prompted to determine bandwidth intensity of a site?
Serving up web content based on user agents alone seems exclusionary to me; mobile devices aren’t always constrained to low bandwidth.
From a UX perspective, would it be a bad strategy to present ...
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How to deal with collapsing back an expanded long comment?
When you have a site that has practically no limit on the comment length, and you inevitably get very long comments, you obviously have to crop them by default in order to keep the page neat, and then ...
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How should I display large amounts of text when user includes all available search criteria?
My application presents various articles to the user (mostly pertaining to Entrepreneurship). To help the user find the articles they're interested in, there are toggleable buttons that each represent ...
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interior page design patterns
Since the advent of the lonnnnnnng scrolling home page, I feel like there's been a surge of sites applying the same type of logic to the interior pages as well... lots of scrolling, no secondary ...
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How to usability test content on a page? [closed]
I want to find reading material on testing content on a page, specifically formative usability tests.
i.e. test expectations user have for an email about bank balance from their bank or ...
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Locked content before clicking CTA
We want to increase our conversion rate, so the marketing team suggests to use the pattern when information is locked before the customer clicks CTA.
I actually don't know how this pattern is called ...
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Alternate name for "Resources" section of a website [closed]
Simple question regarding labeling, I have a "Resources" section on a website that contains instruction manuals, technical specification documents and such. It also contains a couple of forms to ...
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Mixing LTR (left to right) and RTL (right to left) content on the same page
Looking at the image below, let's pretend that we are seeing a series of blog posts on a website. The first post was written in Arabic and the second in English. The user viewing the website primarily ...
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Alternate term for customised version of a document
We are currently using the word "Localisation" (sometimes "Localization") to mean a child version of a document (or folder) that has been then customised to fit a specific situation. In this case ...
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Can the web content creation and Visual design start simultaneously? How?
I work for a digital agency on a commercial website for a client, we are creating a website from scratch. A third party agency is assigned for content creation.
As a UX specialist I am assigned to ...
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The website is addressing 2 categories (employers and candidates), Which one should we be addressing more?
I am working on a website that addresses both employers and candidates, and the user should choose whether he is an employer or a candidate from the homepage.
But i am lost here, If i want to add the ...
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Are there any usability evaluations of Scrollytelling article formats ?
I've been seeing a trend in the online news and data visualization world of presenting information paired with some sort of data that changes dynamically as you scroll down.
Here is an example from ...
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Brand/Product Architecture for scaling company [closed]
I have an interesting problem to solve. For a company that is growing and would like to move to a multi-product architecture.
The original product has been successful and there are plans to build 2 ...
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what is differences between content strategy and information architecture?
Most often These look as overlapping topics. Can anybody help me to figure out?
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Best practice for listing external news in website.
Companies often have external news coverage. For example, Company A might have articles written about them on the New York Times, CNN, etc...
What is the best approach in terms of usability to list ...
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producing a micro site for your UX department
I've been asked to produce a website for the UX team I am part of. The driver seems to be that in our large multi national company not many folks know about UX or what we do or even how our department ...
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Launch website, but content depend on users posts
I think this is a very common pattern that repeats over and over again but hardly discussed on the web.
I am launching an e-commerce website where the product to sell is posted by users, so the ...
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Is it a good user experience to have multiple languages on the same page?
I am working on a new challenge. Is is a global site with multi-language support. My task is to design a support portal that will be in English only. This same support portal may also pull in portions ...
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If a product is meant for use by a specific skillset, what depth of knowlege should a designer have in that skillset?
For example, if someone is designing an interface for a product used by doctors for a specific task, the designer will have far less medical knowledge than the doctors using the product. How much will ...
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Including info about the company on a product page?
I am designing a company website for a software company that has been around since 1995. Their current software is horrible and outdated, and so the company is in the process of creating a completely ...
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Classify legal content in health services
The health service of a county have content scattered across different environments in different software versions. Users are confused of which application to use for what content and try their best ...
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Content Strategy KPI's - Website Visits vs. Page Reads
I'm developing a content strategy for a website. I'm at the point where I need to create a few KPIs to measure the value of the content (relating to the organization and the content strategy). One of ...
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Visual presentation of hierarchical categories of content
I am on my way to transform my outdated, content-heavy website into a multifaceted, multimedia showcase of my research website through the process of analyzing and reshaping the web content.
For ...
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Is there a more effective way to convince users to sign up with their social media accounts?
The current design for a sign-up page of mine is split into 2 sections - Sign up using your social media account on the left and a sign-up form with 5 inputs on the right. We ran a quick user test and ...
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Acceptable pleasantry for ending transaction?
Today I was thinking of friendly way to end a transaction on my webpage. For the purpose of this question think of it as a standard receipt/confirmation page at the end of a shopping order.
Most sites ...
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Ideas on helping to plan the UX "big picture" with CEO and Exec team
In 2 weeks time the UX team (us) are sitting down to discuss some of the high level business objectives the company want to focus on for 2015, as outlined by the Exec team. They have proposed 3 main ...
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Negative connotation to having Support (as in customer support) in primary navigation?
I'm not sure where this idea originated, but for some reason I have in my brain the notion that placing Support in primary navigation can have negative connotations, e.g. our customers need help/...
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As a UX designer should I audit the content while someone else is responsible for website content?
I am trying to redesign a website, I started with creating content audit for this website, There is another person who is in charge of website's content (This person has no idea about UX design ...
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What strategy can be used to duplicate downloadable content on multiple pages without confusing users?
We have two particular cases of content duplication:
Product Manuals
Product Videos
For example a Product Manual needs to be downloadable directly from the Product's page. We also have an ...
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How do I provide value to my email subscribers without just duplicating content from my site?
I started a site about two years ago to aggregate free kindle ebooks from Amazon and display them in a Pinterest-like fashion. It was just a little weekend project, as I had a new job and wanted to ...
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What is the psychology behind newspaper content on websites (and in general)?
Why are newspaper websites laid out the way they are ?
Is it because they need to display as much content as possible, sparking interest in every article (see nytimes.com) ? Or is there something ...
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What are some good Content Auditing tools or practices around the web? [closed]
I was wondering if there are any other tools out there for content audits. Currently I use MS Excel to create my document which is pretty barebones.
If anyone has any suggestions, resources or best ...
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Is there really a content strategy just for mobile?
I've orded a book called 'Content Strategy for Mobile' which should be an interesting read however, surely if your content is good enough for your desktop site should the same not apply for mobile? ...
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How can I inform clients of the need for content strategy?
I am a web developer and often get involved in projects where there is no person on my team who is responsible for content strategy and no one within the client's team who knows much about it either - ...
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Content Strategy to Avoid Duplicated Pages
I'm working with a client on a website redevelopment project where the site in question targets two main end user types, lets call them 'Business-A' and 'Business-B'.
EDIT
Apologies; I failed to ...
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Are Content Management and Content Strategy the same?
I work as a UX Strategist and always have a content audit performed before I begin any UX project. I've always referred to the planning, arrangement and writing of the content afterwards as Content ...
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