Questions tagged [content-strategy]

Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is recognized as a field in user experience design but also draws interest from adjacent communities such as content management, business analysis, and technical communication.

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How to organize big amounts of texts after several Ajax calls?

Sorry if this is a dumb question, I'm trying to figure out the more appropiate way to deal with some content presentation. I have 10 category buttons on a page, each one is assigned to a div. On ...
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interior page design patterns

Since the advent of the lonnnnnnng scrolling home page, I feel like there's been a surge of sites applying the same type of logic to the interior pages as well... lots of scrolling, no secondary ...
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How to usability test content on a page? [closed]

I want to find reading material on testing content on a page, specifically formative usability tests. i.e. test expectations user have for an email about bank balance from their bank or ...
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1answer
43 views

Locked content before clicking CTA

We want to increase our conversion rate, so the marketing team suggests to use the pattern when information is locked before the customer clicks CTA. I actually don't know how this pattern is called ...
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1answer
35 views

Guidelines on the interaction and content design of visual displays inside elevators

I found the question What makes the elevator experience so awkward? rather interesting, but for practical purposes thought it was better to focus on one aspect of the experience that designers have ...
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1answer
978 views

Alternate name for “Resources” section of a website [closed]

Simple question regarding labeling, I have a "Resources" section on a website that contains instruction manuals, technical specification documents and such. It also contains a couple of forms to ...
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2k views

Mixing LTR (left to right) and RTL (right to left) content on the same page

Looking at the image below, let's pretend that we are seeing a series of blog posts on a website. The first post was written in Arabic and the second in English. The user viewing the website primarily ...
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2answers
51 views

Alternate term for customised version of a document

We are currently using the word "Localisation" (sometimes "Localization") to mean a child version of a document (or folder) that has been then customised to fit a specific situation. In this case ...
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86 views

Can the web content creation and Visual design start simultaneously? How?

I work for a digital agency on a commercial website for a client, we are creating a website from scratch. A third party agency is assigned for content creation. As a UX specialist I am assigned to ...
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58 views

The website is addressing 2 categories (employers and candidates), Which one should we be addressing more?

I am working on a website that addresses both employers and candidates, and the user should choose whether he is an employer or a candidate from the homepage. But i am lost here, If i want to add the ...
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155 views

Are there any usability evaluations of Scrollytelling article formats ?

I've been seeing a trend in the online news and data visualization world of presenting information paired with some sort of data that changes dynamically as you scroll down. Here is an example from ...
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29 views

Brand/Product Architecture for scaling company [closed]

I have an interesting problem to solve. For a company that is growing and would like to move to a multi-product architecture. The original product has been successful and there are plans to build 2 ...
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2k views

what is differences between content strategy and information architecture?

Most often These look as overlapping topics. Can anybody help me to figure out?
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54 views

Best practice for listing external news in website.

Companies often have external news coverage. For example, Company A might have articles written about them on the New York Times, CNN, etc... What is the best approach in terms of usability to list ...
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1answer
80 views

producing a micro site for your UX department

I've been asked to produce a website for the UX team I am part of. The driver seems to be that in our large multi national company not many folks know about UX or what we do or even how our department ...
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1answer
72 views

Launch website, but content depend on users posts

I think this is a very common pattern that repeats over and over again but hardly discussed on the web. I am launching an e-commerce website where the product to sell is posted by users, so the ...
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1answer
177 views

Is it a good user experience to have multiple languages on the same page?

I am working on a new challenge. Is is a global site with multi-language support. My task is to design a support portal that will be in English only. This same support portal may also pull in portions ...
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747 views

If a product is meant for use by a specific skillset, what depth of knowlege should a designer have in that skillset?

For example, if someone is designing an interface for a product used by doctors for a specific task, the designer will have far less medical knowledge than the doctors using the product. How much will ...
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2answers
55 views

Including info about the company on a product page?

I am designing a company website for a software company that has been around since 1995. Their current software is horrible and outdated, and so the company is in the process of creating a completely ...
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1answer
30 views

Classify legal content in health services

The health service of a county have content scattered across different environments in different software versions. Users are confused of which application to use for what content and try their best ...
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3answers
89 views

Content Strategy KPI's - Website Visits vs. Page Reads

I'm developing a content strategy for a website. I'm at the point where I need to create a few KPIs to measure the value of the content (relating to the organization and the content strategy). One of ...
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3answers
292 views

Visual presentation of hierarchical categories of content

I am on my way to transform my outdated, content-heavy website into a multifaceted, multimedia showcase of my research website through the process of analyzing and reshaping the web content. For ...
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10answers
8k views

Is there a more effective way to convince users to sign up with their social media accounts?

The current design for a sign-up page of mine is split into 2 sections - Sign up using your social media account on the left and a sign-up form with 5 inputs on the right. We ran a quick user test and ...
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2answers
406 views

Acceptable pleasantry for ending transaction?

Today I was thinking of friendly way to end a transaction on my webpage. For the purpose of this question think of it as a standard receipt/confirmation page at the end of a shopping order. Most ...
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4answers
157 views

Ideas on helping to plan the UX “big picture” with CEO and Exec team

In 2 weeks time the UX team (us) are sitting down to discuss some of the high level business objectives the company want to focus on for 2015, as outlined by the Exec team. They have proposed 3 main ...
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129 views

Negative connotation to having Support (as in customer support) in primary navigation?

I'm not sure where this idea originated, but for some reason I have in my brain the notion that placing Support in primary navigation can have negative connotations, e.g. our customers need help/...
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496 views

As a UX designer should I audit the content while someone else is responsible for website content?

I am trying to redesign a website, I started with creating content audit for this website, There is another person who is in charge of website's content (This person has no idea about UX design ...
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49 views

What strategy can be used to duplicate downloadable content on multiple pages without confusing users?

We have two particular cases of content duplication: Product Manuals Product Videos For example a Product Manual needs to be downloadable directly from the Product's page. We also have an ...
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230 views

How do I provide value to my email subscribers without just duplicating content from my site?

I started a site about two years ago to aggregate free kindle ebooks from Amazon and display them in a Pinterest-like fashion. It was just a little weekend project, as I had a new job and wanted to ...
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214 views

What is the psychology behind newspaper content on websites (and in general)?

Why are newspaper websites laid out the way they are ? Is it because they need to display as much content as possible, sparking interest in every article (see nytimes.com) ? Or is there something ...
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53 views

What are some good Content Auditing tools or practices around the web? [closed]

I was wondering if there are any other tools out there for content audits. Currently I use MS Excel to create my document which is pretty barebones. If anyone has any suggestions, resources or best ...
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292 views

Is there really a content strategy just for mobile?

I've orded a book called 'Content Strategy for Mobile' which should be an interesting read however, surely if your content is good enough for your desktop site should the same not apply for mobile? ...
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172 views

How can I inform clients of the need for content strategy?

I am a web developer and often get involved in projects where there is no person on my team who is responsible for content strategy and no one within the client's team who knows much about it either - ...
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3answers
360 views

Content Strategy to Avoid Duplicated Pages

I'm working with a client on a website redevelopment project where the site in question targets two main end user types, lets call them 'Business-A' and 'Business-B'. EDIT Apologies; I failed to ...
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83 views

Are Content Management and Content Strategy the same?

I work as a UX Strategist and always have a content audit performed before I begin any UX project. I've always referred to the planning, arrangement and writing of the content afterwards as Content ...