Questions tagged [call-to-action]

a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel

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4
votes
3answers
124 views

UX Party Game Design - Should an action that is not available for all players disabled or simply hidden?

I am working on a party game for both PC (mouse+keyboard, which supports mouse over and clicks), but also for tablet (Android/iOS, which only supports clicks), but I am stuck on which UX pattern is be ...
4
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5answers
2k views

Does it matter if I capitalise my call to action?

I'm keen to know if there is any research/thoughts on the text formatting of the main call to action which affects the conversion rate optimisation! Thanks in advance. Alex
5
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3answers
825 views

How should I place 3 equally important CTA buttons?

This is an airport transfer quotation form I've created. The user will first select the pick up, destination and number of passengers. Then, they will retrieve the type of vehicle, price and ...
1
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1answer
47 views

Button placement in the container/widget

In our case, each container/widget has one primary CTA. Because each widget/container contain important data points related to that widget. User may choose to download the data of the widget. Problem: ...
1
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3answers
121 views

How to force users to subscribe without creating an account?

I've created a web app which does not require a user to create an account, you just fill in a form and get the result. I thought that would be nice to add "Enter your email" input text along ...
7
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3answers
10k views

What is the best practice for “delete” buttons in material design?

A lot of design systems/ style guides define red as the color for "delete"/ "erase"/ uninstall/ error buttons. In material design, I didn't find this specified. So, what is the ...
0
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3answers
185 views

Is it acceptable to have three call-to-action buttons?

I'm working on an application that displays a dialog box. This dialog box prompts users to switch to a new editor. That will be the main call-to-action (CTA). The 2nd CTA will be to retain their ...
0
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2answers
88 views

Using call-to-action or primary buttons to show status of form completion instead of form UI element

I noticed this while using a form to submit some information that the nature place where you indicate the status of the transaction isn't being used but instead the call-to-action or primary button is ...
0
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1answer
102 views

Icon on a Call to Action Button - Best results

I'm wondering if there are some icons better than others for the main action button on a homepage's hero banner. In some case it would depend on the context and what the button is requiring the user ...
2
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1answer
176 views

Is it okay if the primary action after an operation is visible after scrolling

I am designing a web app which contain many different tools this particular tool has two fields one in which user uploads a single file and other where user can upload multiple files. The problem is ...
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2answers
46 views

What's the point of placing calls-to-action above the fold on sales pages?

Since you haven't even presented your product yet, why put the "Subscribe now" or "Buy now" above the fold? Shouldn't it be placed last, after the actual offer?
3
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3answers
411 views

Fake call-to-action buttons for research

At our company, we carry out 2-week sprints. The product roadmap is set for one quarter in advance. So, when a new feature is later identified as important, we wouldn't have time for it right away. ...
1
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1answer
98 views

Why on all real estate websites you need to click to show the phone number?

I've noticed that on all real estate websites, any country, in the details page of a property, there's always a button/field that says "show phone number"... and all it takes to see the phone number ...
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2answers
172 views

A stickybar with CTA buttons?

I've started out my first UX project. I would like to know in which cases sellers might want to have a sticky bar with CTA buttons on it (see example below). How can I know that? Should I create a ...
2
votes
1answer
932 views

Thoughts on 2 CTAs in a hero/header section

Premise: I'm working on a landing page for a software company. Currently, the company offers one enterprise product. Soon, a second "lite" product will roll out, and I'm wondering about the hero/CTA. ...
10
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2answers
742 views

How to make effective call to action for blind people?

I’d like to know about techniques and good practices for CTA (call to action) for blind people. Of course I use WAI-ARIA, sr-only and whatever technique I need to make pages accessible, but I wonder ...
0
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1answer
133 views

How to reduce ambiguity between the use of 'Remove' and 'Delete'?

This question came up while I was reviewing some UI design concepts. I was thinking about what the difference is between the word 'Remove' and 'Delete' in an application that is used for creating and ...
0
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3answers
71 views

WE, US, or something else in a navigation menu [closed]

I've seen a lot of "About Us" item in the nav section of almost every comercial site, but wonder what can be used instead. I realize that I can shorten a bit to get something like "US", but recently ...
1
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2answers
188 views

“More” and “new” CTAs on table rows

I am creating tables in an application that shows the last 5 or so recently modified or created items. I want to be able to show that there are more rows (when there are more rows) but I also want to ...
0
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2answers
343 views

How to label CTAs in a mobile form?

I am currently working on a mobile flow for sending money (bitcoins to be specific). I have found apps that label their CTA with the action on the upcoming screen, instead of referencing the current ...
9
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6answers
5k views

How do “We call you back!” buttons on websites make sense?

Web sites of companies offering products or services show a link or button asking you to request them to call you back. It's usually presented in a very prominent way, for example a red button labeled ...
21
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7answers
4k views

Color of destructive primary button

In our app we use green buttons to signify primary actions (located on the right, but that's a whole different discussion) and grey buttons to denote secondary actions ('Cancel'). For example: The ...
1
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1answer
139 views

CTA Intent - Complete the present task or proceed to future task?

I want to understand the real motive of CTA. Call-to-action, as it abbreviates, is it the action to be performed based on the present context or is it based on the future action that will have to be ...
1
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1answer
247 views

How to make “call to action” in image listview in android when where is only one element in list?

This is typical listview with big image representing one element in list. Problem is that most test users where didn't event try to click on image (to go to next activity(page)). I tryed to put an ...
2
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2answers
235 views

Phone calls tracking: is it a good idea to replace the phone number by a CTA?

I'm working on a landing page for a private taxi. The desired action on this page is to make a phone call. Now, there's a big phone number and a small script to track the clics on it. That works well ...
6
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3answers
2k views

Is it a good practice to include a feedback button?

Is it a good practice to include a feedback button on the side of the website? or how do you recommend to get feedback from users at a initial phase of a project?
0
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2answers
829 views

What order should a dialog boxes options appear in? [duplicate]

With dialog boxes, I find that you usually have two options: "Cancel", "disagree", "No, go back" - an option to close the dialog box without performing an action. "Agree", "Yes, I'm sure" - an option ...
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3answers
2k views

Multiple actions in a single button/link?

I came across this today while reviewing a mock from a coworker on another project, I told him it was "definitely wrong" but couldn't find any supporting UX guidelines that tackle this exact issue. ...
23
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3answers
3k views

Best way to show an “unactivated” part of an app?

I've got a dashboard that shows both active and unactivated parts of an app (users opt in to a service). Is there any standard for the best way to show an element/section is unactivated? Any way to ...
1
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2answers
178 views

Better design for a Call To Action button overlayed on a video

My company hosts marketing videos and we are in the middle of redesigning our Call to Actions that we overlay on top of the video to direct users to our client's booking site. I currently have a ...
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4answers
1k views

The font style on a CTA affect user's decisions?

Some studies have shown that serif versus sans-serif on a computer display is not what affects readability and the practical differences between the two font styles are largely inconclusive. I ...
5
votes
1answer
598 views

social sharing ui/ux on mobile. actionable text + icons or icons only [duplicate]

We trying to implement decent social sharing module for our app and have 2 question, which are pretty much related: Is it important to have visible text which directly say to user what to do, like ...
1
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2answers
169 views

How to make user fill form, but not call? my goal is user filling out forms [closed]

As my users' goal is filling out forms. What are the things to keep in mind about UX or design influencing, so that users are keen to fill forms rather than calling.
1
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3answers
420 views

Different name for contact page

I'm about to launch a service online and there is something that bothers me a little bit. I have a survey in my contact page that I would want my visitors to take if they feel interested. However, ...
1
vote
4answers
183 views

Should users need to re-confirm booking appointments?

Let's say a customer booked an appointment for a class. Then on the day of the class, an SMS will be sent to the customer to remind him of the appointment. At this point, which is the better approach ...
2
votes
3answers
4k views

Redirect screen and good UX?

Yesterday when buying some cinema tickets I got this kind of redirect screen, which I have seen other times before (specially when trying to reserve seats in a theater): Leaving aside what could be ...
4
votes
2answers
249 views

How to display actions similar to one another for proper UX

The company I work for have a Search widget which will allow them to search for petrol station sites in the database. A User is able to have a "Saved Search" which will allow them to re-run a detailed ...
0
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1answer
61 views

Best way to emphasize the Freemium advantage (content site)

Scenario: A website which provides its users a content. Some of the content is free (to any user access the site without any login needed) and some can be seen only by paying users. When you access ...
2
votes
2answers
283 views

A good CTA for Augmented Reality function?

I am designing a consumer app for enhancing a museum visit. At the entrance users can use the Augmented Reality functionality to frame the exhibition poster and see a video overlay. How do you design ...
0
votes
2answers
466 views

CTA-button in header-hierarchy to make the CTA more accessible

At the top of our web app, we have a heading followed by a CTA-button. Something like this mockup i just made up: download bmml source – Wireframes created with Balsamiq Mockups Mission: Id ...
0
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3answers
215 views

Icon for “submit and close” [closed]

I have a mobile app with a series of task that users accomplish through several screens. User performs an action, taps on the bottom-right icon ">" and goes on with subsequent tasks. On the last ...
0
votes
2answers
48 views

I made this button, but I don't know what style of text to apply to it [closed]

I made a button that has a bit of depth, shown here: I'd like to put text on it, but whatever style I try, it doesn't look good on the button. How do I put text on here? What style should I use? Are ...
1
vote
1answer
119 views

Need effective name of a button which can explain that by clicking it user will be able to perform certain operation

I am designing menu part for the restaurant in which I want to set a button on the top of menu list which will contains 3 operations those are : Manage Images, Edit Menu Content,Delete Menu. Manage ...
6
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1answer
1k views

Placement of buttons

I am designing a pop up which will come up after the user has set of a chain of commands. We have a group of 10 items and the first one that can be picked by the client gets processed automatically ...
0
votes
1answer
48 views

Multi-organization app - switching organization context wording?

I have a multi-organizational app and I want to give user's the ability to switch the context (which would load different data) between the various organizations that they are a member of. What's the ...
2
votes
1answer
190 views

Are those “sign up now!” pop up windows taking away from the UX? [duplicate]

We all know variations of this call to action modal: It seems like good conversion practice, but for me these modals appear only 15 seconds or so after opening a blog post, just when I was about to ...
4
votes
1answer
1k views

Standard behaviour of dropdown buttons and its styling

I have been reviewing some UI design patterns where the use of dropdown buttons as both a selection and call-to-action has been ambiguous, and I am thinking of how it relates to various design ...
3
votes
3answers
228 views

Should call to actions (CTAs) be included in product search result listings?

In my daily trips around the web, I've noticed that many of the most popular ecommerce sites (e.g. Walmart, Target, Amazon, etc.) are removing CTAs (e.g. "add to cart") from search results -- and I ...
13
votes
7answers
448 views

Should an 'error message' be shown before or after user interaction?

In a web application we have functionality that enables users to reschedule an appointment that they have previously booked, by clicking on a call to action/link on their summary page. However, there ...
2
votes
2answers
852 views

How many CTA's are too many?

I'm working on a find a doctor consumer product where a patient can go online and find a doctor that matches their needs. Each doctor is unique in how a patient can book an appointment with them. ...