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Questions tagged [call-to-action]

a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel

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6
votes
3answers
1k views

Why are primary/call-to-action buttons usually plain blue?

I understand the reasoning for using blue in general, for backgrounds, etc... What I'm asking about is the blue in twitter bootstrap framework and other similar frameworks. It seems to become a sort ...
23
votes
3answers
3k views

Best way to show an “unactivated” part of an app?

I've got a dashboard that shows both active and unactivated parts of an app (users opt in to a service). Is there any standard for the best way to show an element/section is unactivated? Any way to ...
20
votes
7answers
3k views

Color of destructive primary button

In our app we use green buttons to signify primary actions (located on the right, but that's a whole different discussion) and grey buttons to denote secondary actions ('Cancel'). For example: The ...
2
votes
2answers
2k views

Fixed/floating button on mobile app

We're developing a new mobile app for premium users. It is basically a content reading app. The content will be updated periodically; we have 3 fixed "topics". These topics are going to be updated ...
15
votes
5answers
4k views

Which color for a “Pay now” button?

I know there is no such thing as one good color that can be universally accepted, but I've been told orange is the "right color" for the payment button, and it is notable to see how both Paypal and ...
16
votes
4answers
2k views

“Shaking” button leading to increase in conversion rate?

I'm just running an experiment on the UX Pin homepage. One group got a "shaking" button (the big orange sign up starts to shake after few seconds) and the other group got traditional "static" button. ...
9
votes
6answers
4k views

How do “We call you back!” buttons on websites make sense?

Web sites of companies offering products or services show a link or button asking you to request them to call you back. It's usually presented in a very prominent way, for example a red button labeled ...
2
votes
3answers
232 views

Is it not advisable to have a visible cancel option when performing a action such as delete

I was reading about the guidelines for flyouts for Metro Design which state that: Include just the action that the user initiated, such as Delete. Do not include the opposite action or a Cancel ...