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Questions tagged [call-to-action]

a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel

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3
votes
3answers
317 views

Fake call-to-action buttons for research

At our company, we carry out 2-week sprints. The product roadmap is set for one quarter in advance. So, when a new feature is later identified as important, we wouldn't have time for it right away. ...
1
vote
1answer
82 views

Why on all real estate websites you need to click to show the phone number?

I've noticed that on all real estate websites, any country, in the details page of a property, there's always a button/field that says "show phone number"... and all it takes to see the phone number ...
5
votes
3answers
5k views

What is the best practice for “delete” buttons in material design?

A lot of design systems/ style guides define red as the color for "delete"/ "erase"/ uninstall/ error buttons. In material design, I didn't find this specified. So, what is the best practice? I ...
0
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2answers
94 views

A stickybar with CTA buttons?

I've started out my first UX project. I would like to know in which cases sellers might want to have a sticky bar with CTA buttons on it (see example below). How can I know that? Should I create a ...
2
votes
1answer
611 views

Thoughts on 2 CTAs in a hero/header section

Premise: I'm working on a landing page for a software company. Currently, the company offers one enterprise product. Soon, a second "lite" product will roll out, and I'm wondering about the hero/CTA. ...
1
vote
4answers
132 views

Does it matter if I capitalise my call to action?

I'm keen to know if there is any research/thoughts on the text formatting of the main call to action which affects the conversion rate optimisation! Thanks in advance. Alex
10
votes
2answers
308 views

How to make effective call to action for blind people?

I’d like to know about techniques and good practices for CTA (call to action) for blind people. Of course I use WAI-ARIA, sr-only and whatever technique I need to make pages accessible, but I wonder ...
0
votes
1answer
99 views

How to reduce ambiguity between the use of 'Remove' and 'Delete'?

This question came up while I was reviewing some UI design concepts. I was thinking about what the difference is between the word 'Remove' and 'Delete' in an application that is used for creating and ...
0
votes
3answers
71 views

WE, US, or something else in a navigation menu [closed]

I've seen a lot of "About Us" item in the nav section of almost every comercial site, but wonder what can be used instead. I realize that I can shorten a bit to get something like "US", but recently ...
1
vote
2answers
125 views

“More” and “new” CTAs on table rows

I am creating tables in an application that shows the last 5 or so recently modified or created items. I want to be able to show that there are more rows (when there are more rows) but I also want to ...
0
votes
2answers
251 views

How to label CTAs in a mobile form?

I am currently working on a mobile flow for sending money (bitcoins to be specific). I have found apps that label their CTA with the action on the upcoming screen, instead of referencing the current ...
9
votes
6answers
4k views

How do “We call you back!” buttons on websites make sense?

Web sites of companies offering products or services show a link or button asking you to request them to call you back. It's usually presented in a very prominent way, for example a red button labeled ...
20
votes
7answers
3k views

Color of destructive primary button

In our app we use green buttons to signify primary actions (located on the right, but that's a whole different discussion) and grey buttons to denote secondary actions ('Cancel'). For example: The ...
1
vote
1answer
92 views

CTA Intent - Complete the present task or proceed to future task?

I want to understand the real motive of CTA. Call-to-action, as it abbreviates, is it the action to be performed based on the present context or is it based on the future action that will have to be ...
1
vote
1answer
209 views

How to make “call to action” in image listview in android when where is only one element in list?

This is typical listview with big image representing one element in list. Problem is that most test users where didn't event try to click on image (to go to next activity(page)). I tryed to put an ...
2
votes
2answers
218 views

Phone calls tracking: is it a good idea to replace the phone number by a CTA?

I'm working on a landing page for a private taxi. The desired action on this page is to make a phone call. Now, there's a big phone number and a small script to track the clics on it. That works well ...
6
votes
3answers
1k views

Is it a good practice to include a feedback button?

Is it a good practice to include a feedback button on the side of the website? or how do you recommend to get feedback from users at a initial phase of a project?
0
votes
2answers
470 views

What order should a dialog boxes options appear in? [duplicate]

With dialog boxes, I find that you usually have two options: "Cancel", "disagree", "No, go back" - an option to close the dialog box without performing an action. "Agree", "Yes, I'm sure" - an option ...
1
vote
3answers
1k views

Multiple actions in a single button/link?

I came across this today while reviewing a mock from a coworker on another project, I told him it was "definitely wrong" but couldn't find any supporting UX guidelines that tackle this exact issue. ...
23
votes
3answers
3k views

Best way to show an “unactivated” part of an app?

I've got a dashboard that shows both active and unactivated parts of an app (users opt in to a service). Is there any standard for the best way to show an element/section is unactivated? Any way to ...
1
vote
2answers
136 views

Better design for a Call To Action button overlayed on a video

My company hosts marketing videos and we are in the middle of redesigning our Call to Actions that we overlay on top of the video to direct users to our client's booking site. I currently have a ...
1
vote
4answers
784 views

The font style on a CTA affect user's decisions?

Some studies have shown that serif versus sans-serif on a computer display is not what affects readability and the practical differences between the two font styles are largely inconclusive. I ...
5
votes
1answer
545 views

social sharing ui/ux on mobile. actionable text + icons or icons only [duplicate]

We trying to implement decent social sharing module for our app and have 2 question, which are pretty much related: Is it important to have visible text which directly say to user what to do, like ...
1
vote
2answers
141 views

How to make user fill form, but not call? my goal is user filling out forms [closed]

As my users' goal is filling out forms. What are the things to keep in mind about UX or design influencing, so that users are keen to fill forms rather than calling.
1
vote
3answers
225 views

Different name for contact page

I'm about to launch a service online and there is something that bothers me a little bit. I have a survey in my contact page that I would want my visitors to take if they feel interested. However, ...
1
vote
4answers
177 views

Should users need to re-confirm booking appointments?

Let's say a customer booked an appointment for a class. Then on the day of the class, an SMS will be sent to the customer to remind him of the appointment. At this point, which is the better approach ...
1
vote
3answers
2k views

Redirect screen and good UX?

Yesterday when buying some cinema tickets I got this kind of redirect screen, which I have seen other times before (specially when trying to reserve seats in a theater): Leaving aside what could be ...
4
votes
2answers
245 views

How to display actions similar to one another for proper UX

The company I work for have a Search widget which will allow them to search for petrol station sites in the database. A User is able to have a "Saved Search" which will allow them to re-run a detailed ...
0
votes
1answer
55 views

Best way to emphasize the Freemium advantage (content site)

Scenario: A website which provides its users a content. Some of the content is free (to any user access the site without any login needed) and some can be seen only by paying users. When you access ...
2
votes
2answers
162 views

A good CTA for Augmented Reality function?

I am designing a consumer app for enhancing a museum visit. At the entrance users can use the Augmented Reality functionality to frame the exhibition poster and see a video overlay. How do you design ...
0
votes
2answers
299 views

CTA-button in header-hierarchy to make the CTA more accessible

At the top of our web app, we have a heading followed by a CTA-button. Something like this mockup i just made up: download bmml source – Wireframes created with Balsamiq Mockups Mission: Id ...
0
votes
3answers
170 views

Icon for “submit and close” [closed]

I have a mobile app with a series of task that users accomplish through several screens. User performs an action, taps on the bottom-right icon ">" and goes on with subsequent tasks. On the last ...
0
votes
2answers
46 views

I made this button, but I don't know what style of text to apply to it [closed]

I made a button that has a bit of depth, shown here: I'd like to put text on it, but whatever style I try, it doesn't look good on the button. How do I put text on here? What style should I use? Are ...
1
vote
1answer
114 views

Need effective name of a button which can explain that by clicking it user will be able to perform certain operation

I am designing menu part for the restaurant in which I want to set a button on the top of menu list which will contains 3 operations those are : Manage Images, Edit Menu Content,Delete Menu. Manage ...
6
votes
1answer
1k views

Placement of buttons

I am designing a pop up which will come up after the user has set of a chain of commands. We have a group of 10 items and the first one that can be picked by the client gets processed automatically ...
0
votes
1answer
40 views

Multi-organization app - switching organization context wording?

I have a multi-organizational app and I want to give user's the ability to switch the context (which would load different data) between the various organizations that they are a member of. What's the ...
2
votes
1answer
186 views

Are those “sign up now!” pop up windows taking away from the UX? [duplicate]

We all know variations of this call to action modal: It seems like good conversion practice, but for me these modals appear only 15 seconds or so after opening a blog post, just when I was about to ...
4
votes
1answer
1k views

Standard behaviour of dropdown buttons and its styling

I have been reviewing some UI design patterns where the use of dropdown buttons as both a selection and call-to-action has been ambiguous, and I am thinking of how it relates to various design ...
3
votes
3answers
191 views

Should call to actions (CTAs) be included in product search result listings?

In my daily trips around the web, I've noticed that many of the most popular ecommerce sites (e.g. Walmart, Target, Amazon, etc.) are removing CTAs (e.g. "add to cart") from search results -- and I ...
13
votes
7answers
376 views

Should an 'error message' be shown before or after user interaction?

In a web application we have functionality that enables users to reschedule an appointment that they have previously booked, by clicking on a call to action/link on their summary page. However, there ...
1
vote
2answers
84 views

Popup signups and calls to action [closed]

You know the type of thing, you research a Wordpress function, you're reading a site and an popup ummm..pops up and says "join us, sign up, newletter, courses, whatever", you press X - thankfully ...
1
vote
2answers
646 views

How many CTA's are too many?

I'm working on a find a doctor consumer product where a patient can go online and find a doctor that matches their needs. Each doctor is unique in how a patient can book an appointment with them. ...
1
vote
1answer
95 views

case study for CTA text for blog

I have a tech blog , and above the fold there will be a hero layout , with some title and tag lines which are important to the blog. Below these I have a CTA button , that will scroll to the second ...
2
votes
3answers
239 views

Call to Actions on Navigation Links

The header on a website I've been working on has a few links that have sub-links underneath them. So for example, when you hover over Link 1, a sub navigation menu will appear that shows you Link1-1 ...
3
votes
1answer
77 views

Call to action to take visitors to the payment page in the header

In the header it is common to display number of items in the cart, with a button that says something like "cart". This button is linked to the start of the payment process. But what call of action ...
4
votes
3answers
4k views

Wording of an Account Activation Email

Typical scenario, user signs up on a website, and must "confirm the email address" / "activate the account" etc. by clicking on a link in a registration email. Before the email is sent, the user ...
2
votes
2answers
498 views

Responsive Grid View with Hover layer

I have a grid layout which has an hover state which reveals information that are crucial as below. The Content of each Grid Item Dish Name Dish Photo Rating Chef Name Chef Photo Chef Location ...
4
votes
1answer
167 views

Can you start your button CTA with “A” or “The?”

The site that I am working on, a design guideline is already set that we don't use radio buttons as a selection tool, but always use buttons for such a choice. For example, "Are you a member of this ...
5
votes
4answers
293 views

How to suggest sliding interaction on mobile app?

I'm helping a friend revamp a voting application. During vote creation we would like to let the user remove a proposition by sliding it to the left (rows 3 to 5 in the preview below). Update I ...
1
vote
2answers
164 views

How to make a call-to-action element for mobile?

I am building a mobile website (lets say for for boutique hotels). There will be a form, where users will be able to enter the hotel name, email address, wanted dates etc... Since I will also have ...