Questions tagged [bias]

Bias is a preconceived inclination toward a particular, often one-sided, view or perception.

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1answer
110 views

How does choice blindness affect UX research? [closed]

Recently came across this Ted talk about a phenomenon called choice blindness. from the link: Experimental psychologist Petter Johansson researches choice blindness -- a phenomenon where we convince ...
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2answers
952 views

Designing Experimental Webapps and Avoiding Bias

I am designing a webapp for psychological research and my goal is two fold: Make a user feel as though they can trust this experiment (especially when they look at the consent form). University IRB ...
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3answers
187 views

Voting for “winners” after a fantasy sports draft

For a fantasy sports draft app, I'm trying to design a voting system where winners receive trophies in categories like "most lopsided trade", "best overall draft" and "best draft steal". The voters ...
5
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5answers
232 views

Best way to ask a question about a mostly subconscious behavior?

I need to know how much web shoppers in certain countries pay attention to and care about ccTLDs (country code top-level domain e.g. .co.uk or .fr) That is, does it matter to a UK web shopper if a ...
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2answers
144 views

Getting honest feedback on usability tests

I work in a small company where I'm the only UX person on the team. We're in the process of conducting usability testing on an important section of the system that involves transforming of existing ...
4
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4answers
689 views

What practical steps can I take to reduce bias in usability testing?

I'm acutely sensitive to bias in usability testing. For example, I'm aware that task-selection bias is an issue, so I try to keep the tests more open/loose and let participants explore. I know that ...
1
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1answer
99 views

How important is the location bias with usability testing for a company?

I am planing to do a usability test for a company. It is a usability test (first one to be done) for a web product in the final stages of development. How important is the location, where the ...
13
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3answers
5k views

Should I ask for demographic information in a survey at the end or beginning? [duplicate]

I'm conducting a survey, and will ask for demographic information, e.g., gender, age, level of education, frequency of computer use. Should I ask users for this information at the beginning of the ...
3
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1answer
108 views

Is there a disconnect between the fields of neuroscience and user experience on the topic of horizontal-bias?

Jakob Nielsen says that: Horizontal Attention Leans Left While evidence from neuroscience, as described by Jeremy Tunnell (Product Manager for Stack Exchange) suggests that "the brain’s visual system ...
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3answers
311 views

Show the current votes before or after voting?

When votes are shown before someone votes, there seems to be crowd mentality that results in the post with the most votes (usually the first answer) getting disproportionally more votes - even when ...