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Questions tagged [ab-testing]

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How to determine Minimal Detectable Effect for AB Test with Click-through Rate as success metric?

I am conducting an AB test on my site. I want to decide what is considered a good MDE (Minimal Detectable Effect) when it comes to click-through rate. I can understand you can choose MDE when your ...
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Test Hypothesis On Multivariate Tests?

I was taught when A/B testing every test should be based on a test hypothesis, e.g. Control: Current Button (Blue) Test: White Button "We believe that changing the CTA colour (British English ...
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How to not skew results from usability research?

I wanted to take my class design project up a notch by getting my designs in front of some users through an unmoderated usability test. Because of the platform I used for the test, I could only make ...
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