Cultures in the world have a different feel for ux/ui design, for example, europa look design as cold colors, latinAmerica look design as hot colors.

Should one design for different countries?

  • Hi Cristian. Your question is very difficult to make out. Please consider editing it and expanding on what you are trying to achieve, or elaborate more on what the problem is. Thanks – Tory Sep 30 '16 at 14:50
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    Answer yes: its called "localisation". There are quite a lot of previous questions on here about it. – PhillipW Sep 30 '16 at 15:22
  • I've editted the English a bit which hopefully makes the question clearer. – PhillipW Sep 30 '16 at 15:32

Yes. You should design for different countries. This is known as Localization.

UX Design is not different for different cultures of the world. "UX" is a process, not one thing that happens and then ends. UX is about focusing the design process around the user. The way that is done may be different from company to company, or country to country, but the purpose and end goal is still the same.

UI Design is different for different cultures. Here are just some items that are different depending on the audience you are designing for:

Language and reading direction

In Europe and the US text tends to run left-to-right.


download bmml source – Wireframes created with Balsamiq Mockups

Japanese can run left-to-right, or top-to-bottom and right-to-left


download bmml source

In Arabic and Hebrew the character display can run both left-to-right and right-to-left. Additionally, in Arabic the characters change shape when combined with others.


Due to the above, and other cultural issues, the layout of a page is not necessarily the same. A simple example is taking the left hand navigation bar and moving it to the right when translating the page to Arabic.


  • color vs colour
  • Program vs Programme
  • Center vs Centre
  • Internationalization vs Internationalisation


  • Question marks:

    • French, English: ?
    • Spanish: ¿ ?
    • Greek: ;
  • Periods:

    • English: .
    • Hindi: |


Cristian Ramón vs Ramón Cristian

Symbol meaning

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  • Different symbols also have different meaning. The check mark has no meaning in China; where an 'O' means correct.


Color does not represent the same meaning in different countries. There are lots of great articles around the web on this one, because it is so visual. Here is one: Color Meanings From Around the World, which includes this nice graphic:

enter image description here

Units of measure

Imperial vs. metric.


Not only does the symbol change, but the position (before or after the amount) changes. Also, the same symbol can be used by different countries to represent their local currency.

$ does not always mean US currency.

Dates and time

01/02/2016 = Jan. 2nd 2016, or Feb. 1st 2016

Design for the audience

If your website (or other product) is going to be consumed by different cultures around the world, you need to design for them individually. Here, for example, are pictures of Coca-cola's website (an old version) from different countries:


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Same product. Different audience. Different UI design. Good UX.

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    Well that's pretty comprehensive :-) – PhillipW Sep 30 '16 at 15:30
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    There's a hand gesture for "your wife is cheating on you"? You think simply telling the guy would suffice.. – DasBeasto Sep 30 '16 at 19:27
  • Cultural colour tables like the ones shown here should always be taken with a grain of salt. Yes, it's nice and fun to sort basic attributes into colour tables, but overall, nowadays also in far Eastern cultures, red and green are traffic lights colours meaning stop and go, respectively; in central Europe, yellow will probably make most people think of the post service or taxis before coming up with "happiness, joy, and caution", and choosing a colour scheme that is different from those of competitors may well overrule any implied meaning of colours, to name just three issues. – O. R. Mapper Sep 30 '16 at 23:51

The standardization versus localization in web design will be always a subject for debate.

I think for this topic will be always different opinions, but I think the most important element is how different is the UI in a country from the international websites with a recognizable design and establish what users expect.

The trends like minimalism, the need for simplicity, the desire to have a multi-language international website, make the standardization a more natural choice.

Global patterns and rules tend to be confirmed and safe to use. To design in a more particular way include knowing the set of sensitive elements and strategies that should be applied.

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