I'm writing a thing about the place and importance of UX in digital product development. I'd like to include quotes from people with unimpeachable credentials, as a rhetorical device to build my first argument (that UX is, like, really really important).

I'm going to riff on it afterward - I'll be using the quote/s to set up a counterpoint for the main argument - so don't worry about the 'why' too much in your answer.

Is there a killer quote that sums up the fundamental importance of UX in one line?

I've found the following three. They're not perfect.

"You've got to start with the customer experience and work back toward the technology, not the other way around."
Steve Jobs

"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down simply by spending his money somewhere else."
Sam Walton [Founder of Walmart]

"We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we've been successful. Put the customer first. Invent. And be patient."
Jeff Bezos [Amazon.com]

  • I think this is going to be too opinion based, as written. I think what you're ultimately looking for is something that simply and clearly says "this is what UX is and why it is important". Is that (generally) correct? – Evil Closet Monkey Sep 20 '16 at 15:24
  • @EvilClosetMonkey I suppose it is. But for my purposes it's also important WHO says it. Is it a valid question if written another way? – jackiemb Sep 21 '16 at 8:29
  • There are lots of information on the benefits of the UX/UCD process. Perhaps one topic you'd want to focus on is ROI - a good, fun, video for that is linked below. It calls out several fact's from IEEE's "Why Software Fails" report, which is a pretty darn good resource to quote from. youtube.com/watch?v=O94kYyzqvTc The video has a good quote from Einstein at the end too. – Evil Closet Monkey Sep 21 '16 at 16:03
  • @EvilClosetMonkey thanks for your reply. I'll definitely look up the Einstein quote. Re topics, I'm writing something specifically about the way product managers need to orchestrate a 3-way conversation between UX, business needs and technology. The 3 areas often have conflicting priorities, language and process, but each is vitally important. It's made harder when we are told by the business that UX is 'the biggest priority on this project' but nobody quantifies what that means. I want to use the quote to show how easy it is to make a compelling case for UX, but then ask: 'What next?' – jackiemb Sep 21 '16 at 16:32

If all else fails, you could always give http://www.uxquotes.com/ a go.

Enjoy clicking the "another one please" button!

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    Thanks for this Tom K. I like the UX of the 'another one please' but nothing completely fit the bill. – jackiemb Sep 20 '16 at 15:14
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    Haha, yes it's always difficult to find that "perfect" quote. I'm actually working on something similiar to explain the importance of UX on a global scale, within a company. Best of luck! – Tom.K Sep 21 '16 at 4:59
  • good luck to you too! I'm doing it for the same reason. – jackiemb Sep 21 '16 at 5:42

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