As most people know, red is a color used in many apps to display negative numbers, specially in financials. I also remember old calculators with paper rolls having that color by default for subtrahends.
Now, my problem is that we need to create an app where the request is to have this kind of treatment for negative numbers, and of course, red was suggested by the client itself.
But the client is an Asian bank, and its brand color is red. So I'm against using red because I know red is a good color for Asian people, not to mention is the client's brand color, so I can't use the brand color with negative connotations.
- Minus sign is a given, but we need more than that for easy scanning
- So far, our best bet is to use black as default and a mid gray (#777777) for negative
- While for an Asian bank, app is targeted mostly to Western users
Thus, my question is: is there any other color or treatment we can use to display these negative numbers?