We are creating a news app, which provides short news. For this, we have used google's material cards which are scroll-able and tabs for categories. Our main concern is how to track these cards properly? since everything gets tracked if you scroll too fast.

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  • I'm not sure I completely understand where you're coming from. How would you get multiple page views? In Google Analytics? Commented Jul 21, 2016 at 12:37
  • @DanielSlowacek I mean if you scroll too fast even those articles you don't read will be counted in PVS. Commented Jul 21, 2016 at 12:50
  • This is true, but that's a tracking issue then. For example facebook videos generate 1 view only after they've been played for a certain amount of time (3-5 seconds afaik). You just need to define this threshold and then keep it in mind when analyzing the data. I don't really understand how this challenge is related to Usability though. Commented Jul 21, 2016 at 13:13

1 Answer 1


Take a look to the image below and imagine articles are in cards layout:

enter image description here

Now, after seeing this page, did you read all articles and news in it? Or just a snippet of the article with maybe a photo?

Translating to your app, what you have is called a coplanar

A card collection is coplanar, or a layout of cards on the same plane.

So it's easy to see a coplanar is just a container, and you want to track cards, not coplanars

Well, there goes your answer: you track the container or coplanar for all cards like in any web page and you track cards only if the user chose to click on any of them, therefore effectively going to a new tracked page or an expanded view of the card (in this case, you can track the expand button)

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