I'm trying to find the best way to re-organize solutions and products information for users. This is a very common organization focused classification system but as such can be confusing to many users unfamiliar with a company's products. Here are some issues to consider and potential ideas. Would really love some help from the community. here's the site for reference: http://www.cleverdevices.com/index.htm
Issue: Biggest issue (as mentioned above) is users unfamiliar with the company will not know, inherently, what products will solve their problems due to internal naming conventions.
While Products & solutions have potential for good cross linking and taxonomies, I can see potential for pogo-sticking between both of these categories since they're very similar.
Some ideas: It occured to me that users come to the site because they have a problem that needs solving, therefore Solutions should be the first entry point which could then contextually surface up the associated product(s) that help solve that problem.
With that in mind, I am considering removing products from the primary nav. This presents 2 problems.
- Client would most likely balk at the idea of hiding their products
- Users who "are" familiar with the company need quick access to the products (eg: they may not need to consult solutions)
Looking for any help or real world examples of other companies who do a good job of organizing this type of closely related information.
thanks in advance gary