Parental gates are used in apps targeted towards kids to prevent them from engaging in commerce or following links out of an app to websites, social networks, or other apps without the knowledge of their parent or guardian.
The Parental Gate is indeed a requirement for ANY links out of the app, including to the app store (and including to another free, kids’ app). So any clickable ads from Publishers will have to trigger it.
A parental gate presents an adult level task which must be completed in order to continue.
Apple is vague about what is and isn’t acceptable, so for publishers it’s a bit of a crapshoot to try different things and see what sticks. there are many different approaches, which range from “Hold and press” instructions (for pre-reading kids), to math problems such as ours, for 8-12s. ( attached at the end )
Our project manager proposed 3 level of difficulty that publishers can pick depending target age but I like to explore more original solutions around this topic.
Thanks in advance
More info :
Our 3 level of difficulty target :
- Easy : Pre school age kids
- Medium : 7 - 9
- Hard : 10 - 12
While math question is a quick win for easy parental gates, medium and hard need a different approach.