I work for a company which offers trips to customers.
Currently we present the hotels where a customer will stay in the following way:
This works well, and the response is great because it's easy to get an impression from the overall trip for the customers.
Right now we are converting more of an old website, and a lot of trips have alternative hotels at their stayover locations, which are similar, but where our travel agents usually decide based on wishes of clients which hotel to offer in their quote.
- Day 1-3: Client is in miami.
- choices: Daddy-o hotel and Trianon - same price, user experience
- currently displayed: trianon
- alternative, not displayed: daddy-o
But the wish exists to present those alternative hotels on our website, but our main focus is not:
- to convey the message that the customer has to choose at this point of the process(them viewing the website not having requested a quote yet)
- to make the customer insecure of what experience they'll get that stayover
Our focus is:
- Present alternative locations they might get
- Give them a bit of holiday feel already so they will be more inclined to request a obligation free quote.
So in essence, how could we present it to the customer in the best way, that's responsive web design friendly, without making them feel insecure about what the trip is about or that they "have to do something".
Basically we want the website presentation make the customer feel like they are going on this holiday, with as little distractions from that feel or complicated user interface elements.