The company I work for has two public sites; one is just our main WWW site and the other is a site dedicated to our members. I'm a developer there and I'm working on an achievement system for our members. I'm also a video gamer.
A few of us are adamant we brand our achievement system for what it is - "Achievements". We feel it would get better recognition to borrow directly from what seems to work. However, the one that will ultimately make the decision on what it will be called doesn't like the term "Achievement". I'm not sure why.
A few suggestions I've heard thrown around (in our company) are:
Personally, I'm not a fan of any of them. "Rewards" sounds too much like a credit card term. The rest sound too tangible and I feel it conflicts/constrains with the art direction. That is, if we go with "Trophies", it seems like every graphic should be of a trophy with a picture on embossed on/embedded in it.
Are there any studies that show which terms users respond to most positively? Am I being too biased because I play video games? Do you have any other suggestions for terms that could work?
UPDATE: I've heard rumblings that we might want to incorporate our brand into the name of it. I don't really want to reveal who I work for.. the proposal given was [CompanyName] Stamps. I immediately thought Tramp Stamp when I heard it. Honestly, I can't think of anything that sounds good with that constraint. Also, it seems redundant. When I talk to friends about achievements I earned in video games, I refer to the proper noun to differentiate anyway. For example, "I earned achievement X in Team Fortress 2." or "I got the Defense Grid achievement where you have to..."
So far, "badges" is probably my preferred alternative to "achievements" but, I was hoping for more input.