A big part of our USP is to take the structure data on recipes and allow additional functionalities on top of it.
Here’s an example:
Clicking on the Print & Other Apps exposes “apps” like unit conversion, nutritional info, print etc.
We intend to build more functional like servings meter, calorimeter etc. and expose this to third parties.
A huge challenge we are facing is the discoverability of these “apps” . Few people realize the richness of the functionality behind the Print & Other apps button.
We’ve been discussing approaches like
but fear clutter. Our bigger problem is non-uniformity in styles due to theming (For example, here are two blogs on the platform: ALittleBitofSpice, InduGetsCooking) and how we can deal with this in the responsive mobile world.
How can we showcase the power of different apps to the blog audience and enable serendipitous discovery?