One of our goals is to increase our social media audience (likes/followers). Throughout our website we have some Facebook functionality (primarily for sharing content), but we don’t have anything to encourage our members to ‘Like Us’ / ‘Follow Us’ (except social media icons placed in the footer).
I would like to know what website design features are considered best practice to create a user experience that encourages users to engage with us through social media within our website.
For example, are modals or pop-ups a good tool to try and achieve this, or would they result in a negative user experience? What other options may we consider?