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I'm having a radio website and whenever a new song comes up, it shows a notification and most of the time you don't have the window focused, so what to do if the user decides to click them?
Note that it is very hard to hit the "X" on the corner of the notification, so hiding it seems to be the best choice when the user wants it gone quickly.
A notification like this should be passive, meaning it becomes visible as a secondary or tertiary UI element but doesn't force user interaction. You definitely don't want to make your users to close a notification every 3.5 minutes while they're on your site.
Think Outlook's tray notifications. Alternatively, you could ditch the notification concept all together and rely on the artist/song names changing to convey the point. If your users are listening they'll know when a song is over and another is beginning, so it kind of feels like an additional notification is overkill here.
Not that this idea is your solution, but I have use this for different reasons. You can override the alert. Create a new alert function and see what you can do. It is synchronous, and because of that you can require attention before the next action, and when you override, you cand create more options.
