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I'm currently working on a project where the user is required to register, and we are considering only providing social logins, and not providing a site only registration.

The reason behind this is that the data we will be storing for the user is trivial, and the only sensitive thing would be email and password. However if we use social logins this data is handled for us by the 3rd parties.

This means that we would not need to purchase a SSL Certificate for the website and save money on something that is a hobby/passion project.

We believe if we provide a decent spread of social logins that 99% of the audience will be covered anyway. We are also mindful not to overload the user with too many choices, so were thinking of providing: Facebook, Google+, Twitter, Microsoft

Would this cause a negative effect on sign up rate? Are these sites the optimum 4 to reduce overload, but cover the audience?

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    ux.stackexchange.com/questions/12300/… related to the topic. – Abektes Apr 26 '16 at 8:27
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    I hate Social Logins. Take that for what it's worth; probably not much. Only IF the site offers compelling functionality and usefulness would I consider using a social account. On that note, I log into the StackExchange sites via Google. – MonkeyZeus Apr 26 '16 at 13:05
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    @Tom.Bowen89, nowadays you can have an SSL certificate for free, check out for example Let's encrypt – akoso Apr 26 '16 at 13:06
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    There's also StartSSL, which offers free certificates. Please don't use unencrypted HTTP at this point, it's bordering on irresponsible not to use HTTPS these days. – Alex Apr 26 '16 at 13:11
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For your specific question on which social logins to use, it depends on your users/market.

However, Facebook is by far and away the most important one, followed by Google. Then a mix of Twitter, LinkedIn and Yahoo.

enter image description here

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    I'd love to know which type of sites were tested to get to this result. – MJB Apr 26 '16 at 9:23
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    It is first party data - from Gigya's clients in that timeframe. The link shows broken down into industry types. – Midas Apr 26 '16 at 10:09
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    I think it is also important to realize people use their social networks for different things. I use facebook only for friends and family things thus I will never use facebook to log into anything tech or work related... And if a service is not explicitly clear that they are NOT requesting the "post on your behalf" permission it is an instant no go. – scunliffe Apr 26 '16 at 11:59
  • Nice graph, do they have a recent one? – Abektes Apr 26 '16 at 13:15
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    This graph (from its caption) appears to be percentages of third-party login providers and doesn't include people logging in directly or ignoring your site because they'd be logging in with facebook. – Chris H Apr 26 '16 at 13:23
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I'm not sure about data on desktop design, but I can say that for mobile devices, people will often use the social media login option when it is presented.

This article about mobile interaction and behavior tells us the following:

SOCIAL LOGIN: While roughly half of the people who participate in our research say they don't like – or want – to make use of social login for various reasons, close to 80 per cent will do it just to avoid the extra typing.

Maybe someone else can provide some information about desktop usage, I've got a feeling that many people don't want to use it because they feel they are giving you insight in their entire private life, even though this might not at all be the case. This is just speculation though.

I would however NOT remove the regular option to register, this is most definitively going to cost you conversions, signups, logins, or what ever it is you're trying to achieve.

  • 80-20 is here again:) – Abektes Apr 26 '16 at 13:11
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If you wish me to log into your site from work, you need to provide a way for me to do it without risking my Google or Facebook password. I may not trust my employer to not be spying on me.

There are also a small number of people that don’t have an account on Facebook etc, or who does don’t remain logged in and will not type there “important” password into a popup on your site.

  • I have a Facebook account for just the logins on various sites, I don't do anything at all with that account. It is an easy enough solution to decouple my social media use from logins. Uhm, wait ... I don't have a "real" Facebook account anyway. – Masked Man Apr 26 '16 at 13:18

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