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I'm developing an "photo editor'ish" mobile application. After the user has finished processing their photo (such as choosing filters, shape, etc), the user should save the outcome to their camera roll.

I'm offering two options:

  1. Save for free, with a watermark on the final picture

  2. Save without a watermark (if selected, an In App Purchase window pops up).

This is how I've made it look now :

screenshot of buttons saying "export tag free" and "save with pulse tag"

I would like to increase my In App Purchase rate. How can I make the first option look positive and be triggered more frequently than the free watermarked option?

UPDATE

This is what i went for at the end. I tried to make to top one more positive than the bottom by appending the word "Save" only to the first one –

enter image description here

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    Do users have a preview of both so they can understand the difference between the free and paid version? In addition show the price with the preview and button so people won't get surprised by a purchase dialog. – jazZRo Apr 25 '16 at 6:19
  • Hey @jazZRo , thank you for replying .They do have a preview(above the buttons), which contains a small watermark/tag(i think it's noticeable). And I think leaving out the price of the text, will increase the IAP rate, yes - they aren't expecting it, but its like going to a store and found out a particular grocery costs 1 more dollar(IMO) – Roi Mulia Apr 25 '16 at 6:24
  • I wouldn't use the world "tag", that has a different meaning than you're implying here (ex: tags in email). I don't think that your grocery store analogy applies. When I go to the grocery store, I expect to purchase something. When I'm using a free app, I don't necessarily have that same option. You are correct in that, like at a grocery store, if an item I wanted to purchase is more than I expected to pay, I can buy a different item (or use a different app) that does meet my expectations. I would recommend a lot of user testing, especially since you're interested in positive feelings. – nadyne Apr 25 '16 at 17:47
  • Hey @nadyne. Iv'e changed the two options two : 1)SAVE CLEAN PHOTO ||OR|| 2) WITH WATERMARK. That way the word Save assigned to the first option, and give it a positive reaction, while the second option remain with "WITH WATERMARK" which give's us the negative effect – Roi Mulia Apr 25 '16 at 18:13
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Why are you using 'Export' word in red button and 'Save' in text Button?

I see a good approch. But Text Button looks very different, I thought it will have different funtionality. Both buttons belong to same group.

So design keeping consistency.

enter image description here

See above, it looks like both are clickable and are buttons.

  • Hey ! Thank you for answering! That's a great approach! They question is if the user understand/feel that the upper is the positive and the bottom is the negative? – Roi Mulia Apr 25 '16 at 7:16
  • @RoiMulia Yes, it will be a positive feeling for the user. – Abhishek Sharma Apr 25 '16 at 7:25
  • I've attached an update with my final decision, What do you think? I tried to make to top one more positive than the bottom by appending the word "Save" only to the first one – – Roi Mulia Apr 25 '16 at 18:35
  • @RoiMulia looks much better. It will work. – Abhishek Sharma Apr 26 '16 at 3:56
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  1. Using two different words for the export (e.g., export, save) is a little confusing. It's better to be consistent; make both export or both save.

  2. If you're going to specify tag free, separate that from the action. Here are some formatting alternatives:

    • EXPORT | TAG FREE or EXPORT (TAG FREE)
    • EXPORT | WITH TAG or EXPORT (WITH TAG)
  3. Watermarks are fairly common and understood - I'm not sure I would understand what a tag was. Consider word choice for what your users may understand best.

  • Hey vol. Thank you for your responds! I've attached an update with my final decision, What do you think? I tried to make to top one more positive than the bottom by appending the word "Save" only to the first one – Roi Mulia Apr 25 '16 at 18:34
  • @RoiMulia I like it! But I'm not sure if the CLEAN is necessary as it may be implied, but I was ask others what they think. – vol7ron Apr 25 '16 at 18:40
  • I hear you.. But i couldn't find another title to describe the outcome. I would love to hear new ideas if you have. Trying to bring the positiveness to the first options. CLEAN surely do it, but maybe it's bit off context? – Roi Mulia Apr 25 '16 at 18:42
  • @RoiMulia I was saying just "SAVE PHOTO" -or- "WITH WATERMARK". Because the second suggests the photo has been modified, the first suggests it's the original, unadulterated photo. So I was saying, I think it's implied that it's clean/untouched and thus the word clean isn't necessary. – vol7ron Apr 25 '16 at 18:42
  • But it won't imply that it's watermark free maybe? It's sound like two different actions(IMO) – Roi Mulia Apr 25 '16 at 18:44

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