I'm developing an "photo editor'ish" mobile application. After the user has finished processing their photo (such as choosing filters, shape, etc), the user should save the outcome to their camera roll.
I'm offering two options:
Save for free, with a watermark on the final picture
Save without a watermark (if selected, an In App Purchase window pops up).
This is how I've made it look now :
I would like to increase my In App Purchase rate. How can I make the first option look positive and be triggered more frequently than the free watermarked option?
This is what i went for at the end. I tried to make to top one more positive than the bottom by appending the word "Save" only to the first one –