I have an issue regarding a client I'm hopefully working with soon.

They want a full analysis of how their communication and information is received by their audience. They are using digital and analog channels to distribute their communication and information. Everything from an app and website to classic posters.

As they are asking for a "Method" I was wondering if there where some that I missed.

My plan was to collect and analyze the digital information from the software, and collect the data from their audience by using old school personal interviews on the street backed by a predetermined survey. Then I would have the data to make a chart of it all and see where there are gaps.

But is there a "method" doing this that I'm not aware of? A better way of getting this all this data? Any help is welcome, since I really don't want to reinvent the wheel again...


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    Chances are, that if they're asking you for this, they don't have the kind of budget required for this sort of activity on any scale that's going to be accurate. Let them know they should spend what money they do have on getting the designs done best as financially possible. This will be vastly more effective than saving money on design and then attempting to qualify and quantify what was designed, then redoing it, etc... – Confused Apr 17 '16 at 18:29
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    Designers (good ones) spend their entire lives attempting to fine tune their output for effectiveness, and they do so through all manner of relationships and experience. Which makes them a vastly better investment than trying to become familiar with design through analysis on any per project basis. – Confused Apr 17 '16 at 18:32

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