Working with various industrial companies in competitive markets, I've noticed that there are a lot of protective feelings about customer information. No one wants to give a competitor an edge by making their customer list known and vulnerable.
What is the best way to elicit trust from customers without offering up too much of their information?
Customer testimonials, however, can take many forms. There was a question previous about which was preferable - custom design or embedded tweet (not something I would use currently for my project, but made good points).
The accepted answer (by @ben-brocka) on this question had great information and stats about the number of users who rely on/believe in customer testimonials.
I am wondering which is more useful, preferred by customers or effective:
- using the 'trusted by' section on the footer of the website
- displaying a selection of testimonials
I am also okay with hearing that both are equally effective, and use is based on the type of page the user is viewing. (But I'd be interested in hearing the pages that are preferable to use for each type.)